📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Gartner
🔹 Location: Irving, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (10-15% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional strategies for experiential marketing programs
- Collaborating with sales leadership to enable sales success
- Managing programs according to global playbooks and acting as the regional point of contact
- Analyzing program success and driving continuous improvement
ASSUMPTION: This role requires a high level of collaboration, business acumen, and analytical skills to drive revenue growth through marketing programs.
📋 Key Responsibilities
✅ Act as regional lead for program strategy and execution of core experiential marketing prospect engagement programs
✅ Work closely with regional sales operations and sales leadership to enable the sales organization
✅ Partner with integrated and digital marketing teams for seamless pre-event, onsite, and post-event experiences
✅ Execute programs for a portfolio of events/experiences throughout the year, managing programs according to global playbooks
✅ Measure and analyze program success, leveraging positive impact and continuously innovating to improve the prospect experience
✅ Coordinate stakeholder needs and ensure optimal utilization of Gartner resources
✅ Collaborate with key stakeholders across various functions to accomplish goals
ASSUMPTION: This role involves managing multiple complex programs simultaneously, requiring strong project management, event planning, and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of business, project management, and/or marketing experience
Required Skills:
- Demonstrated business acumen and excellent performance meeting targets and objectives
- Proven experience partnering with, coaching, supporting, and enabling sales organizations
- Strong attention to detail, ability to work in a fast-paced, changing environment, and manage multiple projects simultaneously
- Demonstrated ability to analyze complex issues and design appropriate solutions
- Strong communication skills, including tailoring communication to achieve desired results
- Strong cross-functional collaboration acumen, working with multiple levels
- Strong problem-solving, strategic, and critical thinking skills
- Strong project management skills, event planning, and organizational skills
Preferred Skills:
- Experience in the market research industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in sales enablement, event planning, or marketing within the market research industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $76,000 - $107,000 USD (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive salary
- Generous paid time off policy
- Charity match program
- Medical, dental, and vision plans
- Parental leave
- Employee assistance program
- 401K matching
Working Hours: Full-time, with limited travel required (10-15%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level and location. Actual salaries may vary based on factors such as education, training, professional achievement, business need, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Market Research
Company Size: 501-1,000 employees
Founded: 1979
Company Description:
- Gartner, Inc. is a global leader in research and advisory services, empowering businesses to make informed decisions through data-driven analysis and strategic counsel.
- The company provides unparalleled expertise across various industries, offering insights into emerging trends, market dynamics, and transformative changes.
- Gartner's diverse team of analysts and consultants delivers unmatched perspectives, enabling organizations to navigate the evolving technology landscape and thrive in a dynamic market ecosystem.
Company Specialties:
- Market Research
- Business Advisory Services
- Technology Research
- Industry Analysis
Company Website: www.gartner.com
ASSUMPTION: Gartner's extensive industry knowledge and global presence provide a strong foundation for this role, allowing the marketing manager to leverage the company's expertise to drive program success.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth within the global marketing team or broader Gartner organization
Reporting Structure: Reports directly to the global marketing team within the Global Sales Strategy & Operations (GSSO) organization
Work Arrangement: Hybrid, with limited travel required (10-15%)
Growth Opportunities:
- Potential to take on additional responsibilities or lead larger programs as experience and skills develop
- Opportunities to collaborate with and learn from global marketing team members and other GSSO team members
- Potential to transition into other marketing roles or leadership positions within Gartner
ASSUMPTION: This role offers opportunities for professional growth and development within the global marketing team and the broader Gartner organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a primary office location in Irving, Texas
Office Location(s): Irving, Texas
Geographic Context:
- Irving, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living options
- The area is home to a diverse range of industries, including technology, finance, and healthcare
- Irving is conveniently located near Dallas-Fort Worth International Airport, providing easy access for travel
Work Schedule: Full-time, with limited travel required (10-15%)
ASSUMPTION: The hybrid work arrangement allows for flexibility and a balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the GSSO team
- In-depth interview with the hiring manager and potential team members
- Final interview with the global marketing team lead or another senior leader within GSSO
Key Assessment Areas:
- Business acumen and strategic thinking
- Analytical skills and problem-solving abilities
- Communication and collaboration skills
- Project management and event planning skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, project management, and sales enablement experience
- Demonstrate your understanding of Gartner's business and the market research industry in your application materials
- Prepare examples of successful marketing programs you've managed and the results you've achieved
ATS Keywords: Marketing Manager, Experiential Marketing, Sales Enablement, Event Planning, Project Management, Market Research, Business Acumen, Analytical Skills, Collaboration
ASSUMPTION: Gartner's application process is designed to assess candidates' skills and cultural fit, with a focus on business acumen, analytical skills, and collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Event planning and management tools (e.g., Cvent, Eventbrite)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
ASSUMPTION: Familiarity with relevant project management, event planning, and marketing automation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Objectivity
- Client Focus
- Expertise
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated integrity and objectivity in previous marketing roles?
- Can you provide an example of a time when you successfully collaborated with a sales team to drive revenue growth?
- How do you stay organized and manage multiple complex projects simultaneously?
ASSUMPTION: Gartner values candidates who embody their core values and can thrive in a collaborative, data-driven, and adaptable work environment.
⚠️ Potential Challenges
- Managing multiple complex programs simultaneously, requiring strong project management and organizational skills
- Balancing regional program strategy with global playbooks, necessitating strong communication and collaboration skills
- Driving continuous improvement and innovation in experiential marketing programs, demanding a proactive and analytical mindset
- Limited travel required (10-15%), which may involve occasional overnight stays
ASSUMPTION: Success in this role requires strong project management, event planning, and organizational skills, as well as the ability to balance regional program strategy with global playbooks and drive continuous improvement.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on sales enablement and event planning
- Within the market research industry, this role offers unique opportunities to leverage Gartner's extensive industry knowledge and global presence
- Career progression may involve transitioning into other marketing roles or leadership positions within Gartner, providing diverse growth opportunities
ASSUMPTION: This role offers unique opportunities within the market research industry, with a focus on sales enablement and event planning, and provides diverse growth prospects within Gartner.
📝 Sample Projects
- Developing and executing a regional strategy for a virtual experiential marketing program, driving a 20% increase in qualified leads
- Collaborating with sales leadership to create targeted communications and training materials, resulting in a 15% increase in sales team engagement with marketing programs
- Managing a portfolio of in-person events, achieving a 95% satisfaction rate among attendees and driving a 15% increase in on-site conversions
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role, focusing on strategy development, execution, and measurement.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader global marketing team and GSSO organization, and what opportunities are there for growth and development?
- Can you describe the typical timeline and process for onboarding and training for this role?
- How does Gartner support work-life balance for employees in this role, given the hybrid work arrangement and limited travel requirements?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Gartner foster a culture of innovation and continuous improvement in experiential marketing programs?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your potential fit within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Gartner careers website
- Tailor your resume and cover letter to highlight relevant marketing, project management, and sales enablement experience
- Prepare examples of successful marketing programs you've managed and the results you've achieved
- Follow up with the GSSO team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
