📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Ali & Sons Holding LLC
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing relationships with various agencies to ensure alignment with XPENG's brand strategy and performance KPIs.
- Developing and implementing comprehensive marketing campaigns to drive customer engagement and lead generation.
- Collaborating with cross-functional teams, including Sales and Aftersales, to align marketing strategies with customer acquisition and retention goals.
- Overseeing digital marketing initiatives and influencer campaigns to reflect XPENG's brand identity and resonate with local audiences.
- Managing the full campaign lifecycle, from creative ideation to media deployment, and ensuring production quality and timelines align with XPENG brand standards.
ASSUMPTION: This role requires a strategic and performance-driven marketing manager with experience in the automotive or tech industry to lead brand initiatives across digital, influencer, and experiential platforms.
📋 Key Responsibilities
✅ Lead and oversee relationships with creative, digital, influencer, events, and production partners.
✅ Ensure agency deliverables align with XPENG’s brand strategy, campaign timelines, and performance KPIs.
✅ Manage briefs, timelines, budgets, and performance evaluations for all external partners.
✅ Work closely with Sales and Aftersales teams to align marketing strategies with customer acquisition and retention goals.
✅ Develop and implement 360° marketing campaigns to drive awareness, engagement, and lead generation.
✅ Supervise digital initiatives including paid media, SEO/SEM, social media, and web analytics in collaboration with digital agencies.
✅ Design and activate influencer campaigns that resonate with local audiences and reflect XPENG’s brand identity.
✅ Lead the execution of product launches, brand activations, test drives, and experiential events.
✅ Act as the brand custodian, maintaining consistency across all marketing channels and external communications.
✅ Monitor marketing spend and campaign ROI, ensuring budget discipline while maximizing impact and value.
ASSUMPTION: The responsibilities listed above are based on the provided job description and may evolve or change over time.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field.
Experience: Minimum 5-7 years in a marketing role, preferably within the automotive or tech industry.
Required Skills:
- Strong strategic thinking
- Project management
- Agency coordination
- Data-driven decision-making
- Digital marketing
- Campaign planning
- Influencer marketing
- Content strategy
- Event management
- Brand strategy
- Budget management
- Performance marketing
- SEO
- SEM
- Social media
- Web analytics
Preferred Skills:
- Fluency in Arabic
- Experience working with electric vehicle brands
ASSUMPTION: While not explicitly stated, fluency in Arabic and experience working with electric vehicle brands may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Dubai with 5-10 years of experience, the estimated salary range is AED 25,000 - 40,000 per month (USD 6,800 - 10,900).
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Ali & Sons Holding LLC products and services
Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Ali & Sons Holding LLC operates in the Venture Capital and Private Equity Principals industry, with a diverse portfolio bridging the industrial, commercial, and retail worlds.
Company Size: With 1,001-5,000 employees, Ali & Sons Holding LLC offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: Established in 1979, Ali & Sons Holding LLC has a rich history and extensive experience in various industries.
Company Description:
- Ali & Sons Holding LLC is a diversified conglomerate with a multi-branded portfolio operating in Contracting, Manufacturing, Oil & Gas, Marine Engineering, and Commercial under its industrial segment.
- The company also operates in automotive, retail, property management, and tourism under its consumer segment, with well-known brand names such as Porsche, Audi, Volkswagen, Skoda, and MG.
- Ali & Sons Holding LLC is committed to building strong relationships with its customers, employees, and partners, fostering a culture of innovation and excellence.
Company Specialties:
- Oil & Gas
- Construction & Infrastructure
- Marine Services
- Property Management
- Automotive
- Hospitality
- Real Estate
- Interiors
- Car Rental
- Retail
- Capital Management
- Logistics
Company Website: http://www.ali-sons.com
ASSUMPTION: Ali & Sons Holding LLC's diverse portfolio and extensive experience in various industries provide a unique opportunity for the Marketing Manager to gain exposure to multiple sectors and brands.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, hands-on execution, and team leadership.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and will oversee relationships with various external agencies and partners.
Work Arrangement: This is an on-site position, with the primary work location being the company's office in Dubai, United Arab Emirates.
Growth Opportunities:
- Potential career progression within the marketing department or across other departments within the Ali & Sons Holding LLC group.
- Opportunities to work on high-profile campaigns and events, gaining valuable experience and exposure.
- Possibility to collaborate with international teams and brands, fostering personal and professional growth.
ASSUMPTION: The Marketing Manager role at Ali & Sons Holding LLC offers opportunities for career advancement and professional development within the company's diverse portfolio.
🌍 Location & Work Environment
Office Type: The primary work location is an on-site office environment in Dubai, United Arab Emirates.
Office Location(s): Zayed the First cor Sultan bin Zayed, Ali & Sons Bldg., Abu Dhabi, Tourist Club 915, AE
Geographic Context:
- Dubai is a major global city and a hub for business, tourism, and trade, offering a vibrant and multicultural environment.
- The United Arab Emirates has a thriving automotive market, with a growing demand for electric vehicles.
- The region's warm climate and diverse landscape provide unique opportunities for outdoor events and activations.
Work Schedule: The standard work schedule is Sunday to Thursday, from 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the role may require flexibility to accommodate event schedules and deadlines.
ASSUMPTION: The Marketing Manager should be comfortable working in an on-site office environment and be prepared to adapt to a flexible work schedule when required.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the Head of Marketing to discuss the role, responsibilities, and career growth opportunities.
- Final interview with key stakeholders to evaluate the candidate's strategic thinking, creativity, and problem-solving skills.
Key Assessment Areas:
- Strategic thinking and campaign development
- Agency management and coordination
- Digital marketing and analytics
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the automotive industry and XPENG's brand by providing specific examples of how you would approach marketing campaigns.
- Showcase your ability to manage multiple projects and stakeholders by providing examples of successful campaign executions in your previous roles.
ATS Keywords: Marketing Manager, Agency Management, Campaign Planning, Digital Marketing, Influencer Marketing, Event Management, Brand Strategy, Budget Management, Performance Marketing, SEO, SEM, Social Media, Web Analytics, Automotive, Electric Vehicle, XPENG
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their understanding of the role's requirements and the company's industry.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Marketing Manager should be comfortable using marketing automation, social media management, SEO, and analytics tools to optimize campaign performance and track results.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Customer focus
- Collaboration
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration
- Results-driven and data-informed decision-making
- Adaptability and flexibility
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and can you adapt to changing priorities and deadlines?
- Are you comfortable working with multiple stakeholders, including external agencies and internal teams, to deliver high-quality campaigns?
- Do you have a strong understanding of the automotive industry and a passion for electric vehicles?
ASSUMPTION: Ali & Sons Holding LLC values candidates who are results-driven, adaptable, and passionate about the automotive industry, with a strong commitment to delivering excellence and innovation.
⚠️ Potential Challenges
- Managing multiple agencies and stakeholders with competing priorities and timelines.
- Balancing strategic thinking with hands-on campaign execution and project management.
- Adapting to a fast-paced and dynamic work environment with changing priorities and deadlines.
- Working in a multicultural environment with diverse perspectives and communication styles.
ASSUMPTION: The Marketing Manager should be prepared to navigate these challenges and leverage their strong communication, project management, and stakeholder engagement skills to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional automotive marketing roles, this position focuses on an innovative electric vehicle brand, requiring a strong understanding of digital marketing and a passion for sustainability.
- Compared to other marketing manager roles in the UAE, this position offers the opportunity to work with a well-established conglomerate with a diverse portfolio of brands and industries.
- Career progression opportunities may include moving into a regional or global marketing role within the Ali & Sons Holding LLC group or exploring other departments within the company.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests in the automotive and electric vehicle industries.
📝 Sample Projects
- Developing and executing a regional launch campaign for a new XPENG electric vehicle model, including digital, influencer, and experiential marketing components.
- Managing a rebranding project for one of Ali & Sons Holding LLC's automotive brands, ensuring consistent messaging and visual identity across all marketing channels.
- Collaborating with the sales team to create targeted marketing campaigns that drive customer acquisition and retention for specific vehicle models or promotions.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Marketing Manager may undertake in this role, requiring a balance of strategic thinking, creativity, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the XPENG brand in the UAE and how this role contributes to that strategy?
- How does the marketing department collaborate with other departments, such as Sales and Aftersales, to ensure consistent messaging and customer experience?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Ali & Sons Holding LLC support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the XPENG brand in the UAE, and how can this role address them?
ASSUMPTION: These interview questions are designed to help applicants better understand the role's requirements, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://fa-evjm-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1003/job/2695
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of how you have managed agency relationships, developed marketing campaigns, and driven results in previous positions.
- Prepare for the interview by researching the XPENG brand, understanding the competitive landscape in the UAE electric vehicle market, and developing a strategic approach to marketing the brand in the region.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
