📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CPM (via Jobs for Humanity)
🔹 Location: Thame, United Kingdom (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (1-2 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive user acquisition and engagement on the app
- Collaborating with cross-functional teams to ensure brand consistency and effective communication
- Conducting user research to inform product development and engagement plans
- Managing marketing budgets and tracking costs and returns by campaign
- Assisting with event organization and management, as well as retail media collateral creation
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and data-driven decision making. The ideal candidate will be comfortable working in a fast-paced environment and collaborating effectively with various teams.
📋 Key Responsibilities
✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan
✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app
✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility
✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans
✅ Manage annual marketing budgets, tracking costs and returns by campaign
✅ Assist with the organization and management of events and external shows
✅ Create collateral to support the growth of retail media
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong organizational skills and the ability to manage multiple projects simultaneously are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on digital marketing and user acquisition
Required Skills:
- Proven track record in developing and executing successful marketing strategies
- Excellent communication and interpersonal skills
- Strong budgeting and forecasting skills
- Ability to analyze data and turn insights into actionable strategies
- Experience with marketing automation tools and CRM software
Preferred Skills:
- Experience with app marketing and user acquisition strategies
- Familiarity with the retail industry
- Proficiency in Google Analytics and other data analysis tools
ASSUMPTION: While experience in the retail industry is not required, a strong understanding of consumer behavior and trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Up to £47,500 basic salary DOE (pro-rata)
Benefits:
- Annual bonus of 10% (STCP)
- Comprehensive private healthcare (pre-existing medical conditions covered, with the option to add family and spouse at a subsidised cost)
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
- Flexible work-life balance (ability to buy and sell holiday days)
- Generous pension plan
- Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
- Life assurance (4X life assurance)
Working Hours: Full-time (37.5 hours per week, with flexible working arrangements)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 2-5 years of experience in the UK. The benefits package is competitive and reflects the company's commitment to employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (specifically focused on inclusive hiring and diversity, equity, and inclusion)
Company Size: Small (11-50 employees) - This means that the company is agile and offers opportunities for growth and impact. Applicants can expect a more personal and collaborative work environment.
Founded: 2020 - Jobs for Humanity is a relatively new organization, which presents opportunities for growth and innovation.
Company Description:
- Jobs for Humanity connects historically underrepresented talent to welcoming employers across the globe
- The organization combines cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
- Jobs for Humanity is committed to creating a fairer future for all by promoting diversity, equity, and inclusion in the workplace
Company Specialties:
- Job hunting and coaching
- Diversity, equity, and inclusion (DEI) initiatives
- Training and events focused on inclusive hiring practices
Company Website: www.jobsforhumanity.com
ASSUMPTION: Jobs for Humanity is a mission-driven organization, and applicants should be passionate about its commitment to diversity, equity, and inclusion in the workplace.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and development within the marketing function and the organization as a whole.
Reporting Structure: The Marketing Manager will report directly to the Head of Strategy, Engagement, and Operations and work closely with cross-functional teams, including sales, product, and engagement.
Work Arrangement: Hybrid - The role offers a flexible work arrangement, with 1-2 days of remote work per week. This allows for a better work-life balance and the opportunity to collaborate with the team in person.
Growth Opportunities:
- As the organization grows, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a leadership role
- The Marketing Manager will have the opportunity to shape the marketing function and help define the company's brand as it scales and evolves
- Working for a mission-driven organization like Jobs for Humanity can open up opportunities for career growth in the non-profit sector or related fields
ASSUMPTION: The Marketing Manager will play a critical role in driving the company's growth and success, and there are ample opportunities for professional development and career advancement in this role.
🌍 Location & Work Environment
Office Type: Hybrid - The role offers a flexible work arrangement, with 1-2 days of remote work per week and the remainder of the time spent in the office.
Office Location(s): Thame, United Kingdom (with the option to work remotely 1-2 days per week)
Geographic Context:
- Thame is a small town in Oxfordshire, located approximately 45 minutes northwest of London
- The area offers a mix of rural and urban environments, with easy access to nearby cities and attractions
- Thame has a growing tech and startup scene, with several innovative companies and coworking spaces
Work Schedule: Full-time (37.5 hours per week, with flexible working arrangements)
ASSUMPTION: The hybrid work arrangement offers the best of both worlds - the opportunity to collaborate with the team in person and the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- In-depth interview with the hiring manager and a member of the marketing team to discuss the candidate's marketing strategy and approach
- Final interview with the Head of Strategy, Engagement, and Operations to discuss the candidate's long-term vision for the role and the organization
Key Assessment Areas:
- Marketing strategy and execution
- Data analysis and interpretation
- Communication and interpersonal skills
- Cultural fit and alignment with the organization's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on user acquisition and engagement strategies
- Be prepared to discuss your approach to marketing budgeting and forecasting, as well as your experience with marketing automation tools and CRM software
- Demonstrate your understanding of the organization's mission and values, and explain how your personal values align with those of the company
ATS Keywords: Marketing strategy, user acquisition, user engagement, marketing budget, marketing plan, brand consistency, data analysis, marketing automation, CRM, inclusive hiring, diversity, equity, inclusion
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills and experience, as well as their cultural fit and alignment with the organization's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
- Google Analytics and other data analysis tools
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The Marketing Manager will be expected to have experience with marketing automation tools and CRM software, as well as a working knowledge of data analysis tools and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Inclusive - Jobs for Humanity is committed to creating a fairer future for all by promoting diversity, equity, and inclusion in the workplace
- Collaborative - The organization values teamwork and collaboration, both internally and with external partners
- Innovative - Jobs for Humanity is committed to using cutting-edge technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
Work Style:
- Agile - The organization operates in an agile and fast-paced environment, with a focus on continuous improvement and innovation
- Data-driven - Decisions are made based on data and analytics, with a focus on measuring and optimizing performance
- Mission-focused - Jobs for Humanity is committed to creating a fairer future for all, and employees are passionate about the organization's mission and values
Self-Assessment Questions:
- Do you share Jobs for Humanity's commitment to diversity, equity, and inclusion in the workplace?
- Are you comfortable working in an agile and fast-paced environment, with a focus on continuous improvement and innovation?
- Do you have a data-driven approach to marketing, with a strong focus on measuring and optimizing performance?
ASSUMPTION: Applicants should be passionate about Jobs for Humanity's mission and values, and comfortable working in an agile and data-driven environment.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to attend events or manage campaigns
- The organization is growing and evolving, which may present challenges in terms of role definition and priorities
- The Marketing Manager may need to manage multiple projects simultaneously, requiring strong organizational skills and time management
- The role may involve working with external agencies and partners, requiring strong communication and collaboration skills
ASSUMPTION: The Marketing Manager should be comfortable working in a fast-paced and dynamic environment, with the ability to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on user acquisition and engagement for an app, rather than broader brand awareness or product marketing
- The role requires a strong understanding of data analysis and interpretation, as well as the ability to turn insights into actionable strategies
- As a mid-level role within a small organization, the Marketing Manager will have opportunities for growth and development, both within the marketing function and the organization as a whole
ASSUMPTION: Applicants should have experience in digital marketing and user acquisition strategies, as well as a strong understanding of data analysis and interpretation.
📝 Sample Projects
- Developing and executing a user acquisition campaign to drive app installs and registrations
- Conducting user research to identify trends and insights, and using those findings to inform product development and engagement plans
- Managing the marketing budget and tracking costs and returns by campaign, with a focus on maximizing ROI
ASSUMPTION: The Marketing Manager will be expected to work on a variety of projects, with a focus on driving user acquisition and engagement, as well as maximizing marketing ROI.
❓ Key Questions to Ask During Interview
- Can you describe the organization's long-term vision for growth and how this role fits into that plan?
- How does the Marketing Manager collaborate with other teams, such as sales, product, and engagement, to ensure brand consistency and effective communication?
- What are the key priorities for the first 90 days in this role?
- How does the organization support the professional development and growth of its employees?
- What are the key challenges facing the organization, and how can the Marketing Manager contribute to addressing them?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the organization, as well as their understanding of the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on user acquisition and engagement strategies
- Prepare for your interview by researching the organization's mission and values, as well as the specific challenges facing the marketing function and the company as a whole
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
