📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Calyx
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing APAC-wide marketing strategies aligned with global objectives
- Strengthening brand equity through compelling messaging and stakeholder engagement
- Collaborating on content marketing and market intelligence to increase brand awareness
- Managing regional budgets and ROI analysis
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in regional marketing within the biotech industry.
📋 Key Responsibilities
✅ Strategic Marketing Planning: Develop and implement APAC-wide marketing strategies aligned with global objectives. Identify market trends, customer needs, and competitive dynamics to inform campaigns. Manage regional budgets and ROI analysis.
✅ Brand Management: Craft compelling messaging and collateral tailored to healthcare professionals and distributors. Strengthen brand equity through thought leadership, events, and partnerships.
✅ Content Marketing & Market Intelligence: Collaborate on whitepapers, case studies, and webinars to increase brand awareness. Monitor competitor activity and provide actionable insights to leadership.
✅ Stakeholder Engagement: Manage relationships with key stakeholders to understand the needs of current customers and devise and implement marketing strategies. Work closely with global marketing teams to localize innovations. Build relationships with industry bodies to plan marketing events.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and stakeholder management, requiring strong organizational skills and the ability to work cross-functionally.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.
Experience: 5-10 years of experience in marketing, with at least 3 years in a regional or APAC role within the biotech or pharmaceutical industry.
Required Skills:
- Proven track record in strategic marketing planning and execution
- Excellent communication and stakeholder management skills
- Strong analytical skills and experience with ROI analysis
- Fluency in English; proficiency in Mandarin is a plus
- Experience with marketing automation tools and CRM systems
Preferred Skills:
- Experience with marketing in the APAC region
- Knowledge of the biotech or pharmaceutical industry
- Familiarity with marketing to healthcare professionals and distributors
ASSUMPTION: Candidates should have a strong understanding of regional marketing, excellent communication skills, and experience working with global teams.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai with 5-10 years of experience, the estimated salary range is CNY 450,000 - 600,000 per year.
Benefits:
- 14-22 days of holiday per year, rising with increased service
- Medical plan and annual medical check
- Social security and public housing fund
- Supplementary Housing Allowance
- Life assurance and critical illness cover
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional work on weekends may be required.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Calyx operates in the Biotechnology Research industry, focusing on providing best-in-class specialist support to global pharmaceutical, biotech, and clinical research organizations.
Company Size: Calyx has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Calyx was founded in 2018, with a history rooted in the combined 50-year history of Calyx and Invicro.
Company Description:
- Expanding on its combined 50-year history, Perceptive provides best-in-class specialist support to global pharmaceutical, biotech, and clinical research organizations, spanning the complete R&D lifecycle
- Offers imaging biomarkers and core lab services, as well as innovative technologies in randomization and trial supply management (RTSM), analytics, and software
- Committed to changing the future of clinical research and bringing medical treatments to the market faster
Company Specialties:
- Imaging biomarkers and core lab services
- Randomization and trial supply management (RTSM)
- Analytics and software solutions
Company Website: Perceptive.com
ASSUMPTION: Calyx is a growing company with a strong focus on innovation and collaboration, offering opportunities for professional development and growth.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and stakeholder management.
Reporting Structure: The Marketing Manager reports directly to the Global Marketing Director and works closely with regional teams and global marketing teams.
Work Arrangement: This is an on-site role based in Shanghai, with occasional remote work possible for specific tasks or events.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on global projects and collaborate with international teams
- possibility to transition into a leadership role as the company grows
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Calyx's Shanghai office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): 4 Canal Street, Nottingham, GB (headquarters); 4 Canal Street, Nottingham, GB (Shanghai office)
Geographic Context:
- Shanghai is a major commercial hub and the most populous city in China, offering a vibrant and dynamic work environment
- The city is known for its fast-paced business culture and international atmosphere
- Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: Standard office hours, Monday to Friday, with occasional work on weekends as needed.
ASSUMPTION: The Shanghai office provides a modern and collaborative work environment, with opportunities for professional growth and development in a dynamic city.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Communication and stakeholder management skills
- Analytical skills and ROI-focused mindset
- Cultural fit and alignment with company values
Application Tips:
- Highlight your regional marketing experience and APAC-specific achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare examples of successful marketing campaigns and their impact on ROI
- Research Calyx's mission and values, and be prepared to discuss how your personal goals align with the company's objectives
ATS Keywords: Regional marketing, APAC, strategic planning, brand management, content marketing, market intelligence, stakeholder engagement, ROI analysis, biotech, pharmaceutical
ASSUMPTION: The application process is competitive, and candidates should emphasize their regional marketing experience and strategic thinking skills to stand out.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is essential for this role, as they are used to manage campaigns, track performance, and engage with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We foster a culture of creativity and continuous improvement
- Collaboration: We work together to achieve our goals and support our colleagues
- Integrity: We act with honesty and transparency in all our interactions
Work Style:
- Dynamic and fast-paced, with a focus on results and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on ROI and performance metrics
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and cross-functionally with global teams?
- Do you have a strong analytical mindset and a focus on ROI?
ASSUMPTION: Calyx values innovation, collaboration, and integrity, and candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing global objectives with regional needs
- Adapting to a fast-paced and dynamic work environment
- Working with limited resources and managing budgets effectively
- Navigating the cultural and linguistic diversity of the APAC region
ASSUMPTION: This role presents unique challenges related to regional marketing, stakeholder management, and cultural diversity, requiring strong communication skills and adaptability.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses on the biotech and pharmaceutical industries, requiring industry-specific knowledge and experience
- Compared to global marketing roles, this position has a stronger focus on regional trends and customer needs, requiring a deep understanding of the APAC market
- Career progression in this role could lead to a global marketing leadership position or a transition into a related field, such as market access or business development
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles, requiring candidates to have specific industry and regional experience.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product in the APAC market
- Conducting market research to identify trends and customer needs, and using the findings to inform marketing strategies
- Managing relationships with key stakeholders, such as healthcare professionals and distributors, to gather feedback and improve marketing efforts
ASSUMPTION: These sample projects illustrate the strategic, creative, and stakeholder-focused nature of the role, requiring candidates to have a strong understanding of regional marketing and customer engagement.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the APAC market, and how can this role address them?
- How does Calyx support the professional development and growth of its marketing team members?
- What are the expectations for collaboration and communication with global marketing teams and other departments?
- How does Calyx measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These interview questions help candidates understand the role's priorities, challenges, and expectations, as well as the company's approach to professional development and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience and APAC-specific achievements
- Prepare examples of successful marketing campaigns and their impact on ROI
- Research Calyx's mission and values, and be prepared to discuss how your personal goals align with the company's objectives
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
