📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: IHG Hotels & Resorts
🔹 Location: Adelaide, Australia
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing strategies across digital, social, and traditional platforms.
- Managing and elevating the hotel's digital presence with creative and high-performing content.
- Curating compelling content and messaging that reflects the brand voice and connects with diverse audiences.
- Building and managing strategic brand partnerships, sponsorships, and alliances.
- Collaborating cross-functionally with various teams to design and execute revenue-driving campaigns.
- Leveraging analytics and market insights to monitor campaign performance and optimize digital channels.
- Leading PR and community engagement efforts to strengthen the hotel's local presence.
ASSUMPTION: This role requires a strong background in marketing, digital strategy, and social media, with a proven track record in driving engagement, loyalty, and direct bookings.
📋 Key Responsibilities
✅ Developing and implementing integrated marketing strategies aligned with IHG brand standards and local hotel goals.
✅ Managing and elevating the hotel's digital presence across various platforms.
✅ Curating compelling content and messaging that reflects the brand voice and connects with diverse audiences.
✅ Building and managing strategic brand partnerships, sponsorships, and alliances.
✅ Collaborating cross-functionally with Sales, Revenue, and Food & Beverage teams to design and execute revenue-driving campaigns.
✅ Leveraging analytics and market insights to monitor campaign performance and optimize digital channels.
✅ Leading PR and community engagement efforts to strengthen the hotel's local presence and forge meaningful relationships within the Adelaide community.
ASSUMPTION: The role may require occasional weekend or evening work to attend events or manage campaigns, depending on the hotel's needs.
🎯 Required Qualifications
Education: A degree in Marketing, Communications, or a related field (preferred)
Experience: 3+ years' experience in marketing or brand management – ideally in hotels, travel, lifestyle, or events
Required Skills:
- Proven experience in social media, content creation, and digital marketing
- Familiarity with Google Analytics, CMS, and CRM platforms
- Creativity, initiative, and a genuine love for storytelling through hospitality
- Full working rights in Australia
Preferred Skills:
- Experience in partnerships, PR, or community engagement
ASSUMPTION: Candidates with experience in the hospitality industry or a related field will have a stronger understanding of the unique challenges and opportunities within this sector.
💰 Compensation & Benefits
Salary Range: AUD 70,000 - 90,000 per annum (based on industry standards for a Marketing Manager with 3-5 years of experience in the hospitality sector in Australia)
Benefits:
- Exclusive hotel & dining perks across IHG properties
- Career development and training through IHG’s global programs
- Work in a vibrant, creative environment with a strong local identity
- A workplace that celebrates individuality, inclusion, and fresh thinking
Working Hours: Full-time position with a standard workweek of 38 hours, Monday to Friday. Occasional weekend or evening work may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the hotel's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. IHG Hotels & Resorts is one of the world’s leading hotel companies with over 6,000 hotels worldwide.
Company Size: 10,001+ employees. Working for a large company like IHG offers opportunities for career growth, diverse work environments, and extensive training programs.
Founded: 2003. IHG was founded as a spin-off from Six Continents Hotels and Restaurants and has since grown into a global hospitality leader.
Company Description:
- IHG Hotels & Resorts operates a portfolio of 19 hotel brands, including InterContinental Hotels & Resorts, Holiday Inn, and Kimpton Hotels & Restaurants.
- The company is committed to providing "True Hospitality for Good" and has a strong focus on sustainability and community engagement.
- IHG has over 6,300 open hotels in more than 100 countries and a development pipeline of over 2,000 properties.
Company Specialties:
- Hotels
- Resorts
- Hospitality
- Food & Beverage
Company Website: http://www.ihgplc.com
ASSUMPTION: Working for IHG offers opportunities to collaborate with diverse teams and brands, as well as the chance to grow both personally and professionally within the organization.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 3-5 years of experience in marketing or a related field, looking to advance their career in the hospitality industry.
Reporting Structure: The Marketing Manager will report directly to the Hotel Manager and collaborate with various departments, including Sales, Revenue, and Food & Beverage.
Work Arrangement: On-site, full-time position with a standard workweek of 38 hours, Monday to Friday. Occasional weekend or evening work may be required.
Growth Opportunities:
- Progression to a regional or corporate marketing role within IHG.
- Expanding skills and expertise in digital marketing, partnerships, and PR.
- Gaining experience in event management and community engagement.
ASSUMPTION: This role offers opportunities for professional development and growth within the hospitality industry, as well as the chance to work with a diverse range of brands and teams.
🌍 Location & Work Environment
Office Type: Hotel-based office. The Marketing Manager will work from the Hotel Indigo Adelaide Markets property, located in the heart of the iconic Adelaide Central Market.
Office Location(s): 231-235 Grote Street, Adelaide SA 5000, Australia
Geographic Context:
- Adelaide is the capital city of South Australia, known for its festivals, arts, and cultural events.
- The Adelaide Central Market is a bustling hub for food, shopping, and entertainment.
- The hotel is surrounded by popular attractions, including the Art Gallery of South Australia, the South Australian Museum, and the Adelaide Botanic Garden.
Work Schedule: Standard workweek of 38 hours, Monday to Friday. Occasional weekend or evening work may be required to attend events or manage campaigns.
ASSUMPTION: Working in a hotel-based office offers a unique and vibrant work environment, with the opportunity to engage with guests and collaborate with various departments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the Hotel Manager and a member of the HR team
- Final interview with the Area General Manager
Key Assessment Areas:
- Marketing and digital strategy skills
- Creativity and storytelling abilities
- Local knowledge and cultural awareness
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing, digital, and social media experience, as well as any relevant hospitality or local knowledge.
- Prepare examples of successful marketing campaigns or projects you've worked on, focusing on their impact and the skills you demonstrated.
- Research the hotel and its location to demonstrate your understanding of the local market and the brand's unique selling points.
ATS Keywords: Marketing, Brand Management, Digital Strategy, Social Media, Content Creation, Partnerships, PR, Community Engagement, Analytics, Campaign Performance, Creative Thinking, Storytelling, Collaboration, Customer Engagement, Local Knowledge
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's marketing skills, local knowledge, and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- CMS (Content Management System) platforms, such as WordPress or Adobe Experience Manager
- CRM (Customer Relationship Management) platforms, such as Salesforce or Microsoft Dynamics
- Social media management tools, such as Hootsuite or Sprout Social
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are commonly used in the hospitality industry for marketing and digital strategy.
👔 Cultural Fit Considerations
Company Values:
- True Hospitality
- One IHG
- Responsible Business
- Community Spirit
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Creative and innovative in approach to marketing and storytelling
- Committed to delivering exceptional guest experiences
Self-Assessment Questions:
- How do my personal values align with IHG's company values?
- Am I comfortable working in a fast-paced, dynamic environment with a strong focus on collaboration and teamwork?
- Do I have a genuine passion for storytelling and connecting with diverse audiences through hospitality?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with IHG's values and work style will be more likely to succeed in this role and contribute to the hotel's overall success.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing the needs of the hotel with the broader IHG brand guidelines
- Adapting to the unique challenges and opportunities of the Adelaide market
- Occasional weekend or evening work to attend events or manage campaigns
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to delivering exceptional results.
📈 Similar Roles Comparison
- Unlike corporate marketing roles, this position focuses on the unique needs and opportunities of a single hotel property.
- While the role requires a strong understanding of IHG's global brand standards, it also demands a deep understanding of the local market and its cultural nuances.
- Career progression in this role may involve moving into a regional or corporate marketing position within IHG, with opportunities to work across multiple brands and properties.
ASSUMPTION: This role offers a unique blend of global brand management and local market expertise, providing a strong foundation for a career in hospitality marketing.
📝 Sample Projects
- Developing and executing a targeted social media campaign to drive direct bookings during the Adelaide Fringe Festival
- Collaborating with local businesses and influencers to create compelling content that showcases the hotel's unique selling points and enhances its local presence
- Designing and implementing a referral program to incentivize guests and local partners to promote the hotel within their networks
ASSUMPTION: These sample projects demonstrate the range of marketing activities and initiatives that the successful candidate may be involved in, from digital campaigns to community engagement and partnerships.
❓ Key Questions to Ask During Interview
- Can you describe the hotel's target audience and how this role will help to engage and connect with them?
- How does this role collaborate with other departments, such as Sales and Revenue, to drive revenue and enhance the guest experience?
- What opportunities are there for professional development and growth within IHG and the broader hospitality industry?
- How does the hotel support and engage with the local community, and what role will this position play in those efforts?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the hotel's unique needs and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IHG Career website
- Tailor your resume and cover letter to highlight your marketing, digital, and social media experience, as well as any relevant hospitality or local knowledge.
- Prepare examples of successful marketing campaigns or projects you've worked on, focusing on their impact and the skills you demonstrated.
- Research the hotel and its location to demonstrate your understanding of the local market and the brand's unique selling points.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
