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Marketing Manager

Aramark
Full-time
On-site
Kamloops, British Columbia, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Aramark

πŸ”Ή Location: Kamloops, British Columbia, Canada

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: Entry-level to 2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Working closely with onsite food service operations and corporate marketing teams to bring the culinary brand to life
  • Developing and executing communication initiatives across multiple platforms to drive customer engagement and sales growth
  • Collaborating with cross-functional teams to identify marketing opportunities and elevate dining services programs
  • Managing website content, social media, and digital marketing campaigns to enhance brand visibility and customer experience

ASSUMPTION: This role requires a strong passion for food and a deep understanding of social media platforms. Previous marketing experience is not required, but a proven track record of content creation and project management is essential.

πŸ“‹ Key Responsibilities

βœ… Support the operations team in executing innovation that drives positive customer and client experiences

βœ… Lead the development of creative customer presentations to achieve immediate and long-term business goals

βœ… Coordinate engagement activities showcasing new products and programs

βœ… Lead the sales growth and marketing campaigns for multi-site gift card and loyalty programs

βœ… Interact directly with the multi-site operations team to identify new marketing opportunities by category

βœ… Recommend actions, plan projects, estimate costs, and manage projects to completion

βœ… Manage website content, enhancements, and further development

βœ… Provide and execute market research, campaign results, and consumer trends to strengthen dining services programs

βœ… Support the development, implementation, and execution of the corporate brand strategy

βœ… Design and manage location-specific communications, measure their effectiveness, and analyze sales data for each initiative

βœ… Support multi-site catering programs by creating consistency and elevating the programming using brand standards

βœ… Drive innovation via technology by providing strategic marketing plans and implementation support for multiple platforms

βœ… Build and maintain key core relationships with clients, partners, and local communities

ASSUMPTION: This role requires a high level of self-motivation, strong organizational skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or Business

Experience: Entry-level to 2 years of relevant experience (or equivalent combination of education and experience)

Required Skills:

  • Excellent oral and written communication skills
  • Strong research, project management, and analytical skills
  • Content creation experience (blogs, press releases, internal communication, social media posts)
  • Advanced knowledge of Microsoft Office and Adobe applications
  • Excellent project management skills with a proactive approach to all projects
  • Self-directed with strong organization and time management skills

Preferred Skills:

  • Previous marketing experience in the foodservice industry
  • Fluency in French (an asset)

ASSUMPTION: While previous marketing experience is not required, a strong passion for food and a proven track record of content creation and project management are essential for success in this role.

πŸ’° Compensation & Benefits

Salary Range: CAD 51,500 - CAD 63,860 per year

Benefits:

  • Competitive benefits package
  • Opportunities for career growth and development
  • Discounts on Aramark services

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level marketing roles in the foodservice industry in Kamloops, British Columbia.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Aramark is a global leader in food, facilities, and uniform services, serving various industries, including healthcare, education, business, and corrections. The company is focused on elevating the patient and caregiver experience through innovative solutions.

Company Size: Aramark has over 10,000 employees worldwide, providing a large network of resources and opportunities for professional growth.

Founded: Aramark was founded in 1959 and has since grown into a publicly-traded company with a strong presence in North America and Europe.

Company Description:

  • Aramark is committed to delivering exceptional experiences that enrich and nourish people's lives
  • The company focuses on creating moments that matter through innovative solutions and a customer-centric approach
  • Aramark's diverse portfolio of services includes patient and retail food services, facility services, environmental services, asset solutions, and uniforms

Company Specialties:

  • Patient & Retail Food Services
  • Facility Services
  • Environmental Services
  • Asset Solutions
  • Uniforms

Company Website: Aramark Healthcare Plus

ASSUMPTION: Aramark's focus on elevating the patient and caregiver experience makes this an excellent opportunity for marketing professionals passionate about making a positive impact in the healthcare industry.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for career growth and development

Reporting Structure: The Marketing Manager will report directly to the Director of Marketing and work closely with onsite food service operations and corporate marketing teams

Work Arrangement: On-site, full-time position with the opportunity to work remotely on an as-needed basis

Growth Opportunities:

  • Progression to senior marketing roles within Aramark's healthcare division or other business segments
  • Expansion of responsibilities and leadership opportunities as the company grows and evolves
  • Access to professional development resources and training programs to enhance skills and advance career

ASSUMPTION: This role offers a unique opportunity for entry-level marketing professionals to gain valuable experience working with a global leader in the foodservice industry and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: On-site, with the opportunity to work remotely on an as-needed basis

Office Location(s): Kamloops, British Columbia, Canada

Geographic Context:

  • Kamloops is a mid-sized city in the interior of British Columbia, known for its outdoor recreation and cultural attractions
  • The city offers a high quality of life, with affordable housing, short commute times, and a strong sense of community
  • Kamloops is home to several major industries, including healthcare, education, and tourism

Work Schedule: Full-time, 40 hours per week, with the opportunity for flexible scheduling and remote work as needed

ASSUMPTION: Kamloops offers a unique blend of urban and rural living, with easy access to outdoor recreation and a vibrant cultural scene. This makes it an attractive location for marketing professionals seeking a balanced lifestyle.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • In-person or virtual interview with the hiring manager and other key stakeholders
  • Background check and reference verification
  • Job offer and onboarding

Key Assessment Areas:

  • Communication skills and ability to articulate ideas clearly and persuasively
  • Project management skills and ability to manage multiple projects simultaneously
  • Creativity and ability to develop innovative marketing campaigns
  • Understanding of the foodservice industry and Aramark's business model

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
  • Include examples of your content creation and project management work, such as blog posts, social media campaigns, or marketing plans
  • Prepare thoughtful questions to ask the interviewer about the role, the team, and the company's growth plans

ATS Keywords: Marketing, Communications, Project Management, Content Creation, Social Media, Branding, Customer Engagement, Innovation, Team Collaboration, Time Management, Oral Communication, Written Communication, Microsoft Office, Adobe Applications, Foodservice Industry, Healthcare

ASSUMPTION: Aramark's application process is designed to assess candidates' skills and cultural fit for the role and the company. Applicants should be prepared to demonstrate their relevant experiences and explain how they can contribute to Aramark's mission and values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Content management systems (WordPress, Drupal)
  • Customer relationship management software (Salesforce, HubSpot)
  • Project management tools (Asana, Trello, Microsoft Project)

ASSUMPTION: Aramark uses a variety of tools and technologies to support its marketing efforts. Candidates should be comfortable using these tools and willing to learn new ones as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Service
  • Quality
  • Integrity
  • Innovation
  • Teamwork

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and responsive to change
  • Customer-focused and committed to exceptional service

Self-Assessment Questions:

  • Do you have a strong passion for food and a deep understanding of social media platforms?
  • Are you able to work independently and manage multiple projects simultaneously?
  • Do you thrive in a collaborative and team-oriented environment?
  • Are you committed to delivering exceptional service and exceeding customer expectations?

ASSUMPTION: Aramark's culture is built on a foundation of service, quality, integrity, innovation, and teamwork. Candidates should be able to demonstrate their alignment with these values and their ability to contribute to Aramark's mission and vision.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with a diverse range of stakeholders, including onsite food service operations and corporate marketing teams
  • Adapting to a fast-paced and dynamic work environment
  • Balancing the demands of a full-time on-site role with the opportunity for remote work as needed

ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator: Entry-level role focused on supporting marketing efforts and executing campaigns
  • Senior Marketing Manager: Experienced role with more strategic responsibilities and leadership opportunities
  • Marketing Specialist: Role focused on executing specific marketing initiatives and campaigns

ASSUMPTION: This role offers a unique opportunity for entry-level marketing professionals to gain valuable experience working with a global leader in the foodservice industry and make a significant impact on the company's growth and success.

πŸ“ Sample Projects

  • Developing a social media marketing campaign to promote a new product launch
  • Creating a marketing plan to drive sales growth for a multi-site gift card and loyalty program
  • Managing a website redesign and content migration project to improve user experience and SEO

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of initiatives they may be responsible for in this role. However, the specific projects and responsibilities may vary depending on the needs of the business and the priorities of the marketing team.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the marketing team in the next 6 to 12 months, and how can this role help address them?
  • How does this role fit into the overall marketing strategy for Aramark's healthcare division?
  • What opportunities are there for professional development and growth within the marketing team and the company as a whole?
  • How does Aramark support work-life balance for its employees, particularly in a hybrid or remote work environment?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company's growth plans. They also demonstrate the applicant's interest in and commitment to the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
  • Prepare examples of your content creation and project management work, such as blog posts, social media campaigns, or marketing plans
  • Prepare thoughtful questions to ask the interviewer about the role, the team, and the company's growth plans
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.