Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Vantiva

🔹 Location: Memphis, Tennessee, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing agency activities to ensure alignment with business goals
• Managing marketing budget and resource allocation
• Collaborating with sales leadership to support sales pipeline development
• Planning and executing tradeshows and events
• Analyzing and reporting on key performance indicators (KPIs)

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Provide day-to-day oversight of the Marketing Agency's activities, ensuring campaigns, content, and digital strategies align with business goals and deliver measurable results.

✅ Collaborate closely with Sales Leadership to ensure marketing efforts are directly supporting sales pipeline development, lead nurturing, and customer acquisition initiatives. Provide oversight/guidance on digital sales strategies.

✅ Lead the strategic planning and execution of tradeshows and events, coordinating with internal stakeholders, the marketing agency, and logistics teams to ensure seamless and impactful participation.

✅ Manage the marketing budget, including agency costs, advertising, event expenses, and promotional materials. Ensure effective resource allocation and adherence to financial targets.

✅ Work with Sales and Executive teams to create aligned messaging, target audience strategies, and campaign materials that reflect business objectives.

✅ Track, analyze, and report on key performance indicators (KPIs) across all marketing activities to assess ROI and inform future strategies.

✅ Oversee the development of content and campaigns, ensuring messaging consistency across channels and that timelines and deliverables are met.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred)

Experience: 5+ years of experience in B2B marketing, including managing external marketing partners or agencies (3PL experience preferred)

Required Skills:

• Proven track record of aligning marketing efforts with sales strategy to drive revenue outcomes
• Strong project management skills, with the ability to manage multiple priorities and deadlines
• Experience planning and executing tradeshows and events
• Solid understanding of marketing automation, CRM systems, and performance analytics tools
• High degree of proficiency in Office 365 (Word, Excel, Outlook, and PowerPoint) and proficiency in project management software and tools
• Excellent professional level written and verbal communication skills
• Excellent interpersonal skills with the ability to elicit cooperation from a wide variety of sources
• Highly self-motivated with ability to manage multiple projects and deadlines within an ever-changing, fast-paced environment
• Must exercise judgment to make high level decisions that will result in a positive impact to the team and company
• Budget management and strategic planning experience required

Preferred Skills:

• Creative problem solver with a focus on results
• Highly organized with excellent attention to detail
• Comfortable in a data-driven decision-making environment
• Flexible, adaptable, and resourceful team player
• Self-motivated, autonomous position

ASSUMPTION: This role requires a strong blend of strategic, analytical, and communication skills, with a focus on driving measurable results through marketing efforts.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Memphis area)

Benefits:

• Paid Holidays
• Vacation
• Sick Time
• Medical Benefits
• Dental Benefits
• Vision Benefits
• 401k Match
• Life Insurance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the Memphis area. Actual salary may vary based on factors such as company performance, candidate qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

• Vantiva is a global technology leader in connectivity technologies, delivering solutions that connect what matters most.
• The company combines a customer-focused approach with decades of software development, electronics hardware design, and supply chain expertise to deliver high-quality solutions at scale.
• Vantiva serves a diverse global customer base, including leading network service providers, enterprise customers, and consumers.

Company Specialties:

• Broadband
• Video
• IoT-driven smart systems

Company Website: http://www.vantiva.com

ASSUMPTION: Vantiva's focus on connectivity technologies and global customer base presents opportunities for marketing professionals to gain experience in a dynamic and international setting.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role, with potential for growth in management or strategic positions

Reporting Structure: This role reports directly to the Sales Leadership team and collaborates with various internal stakeholders, including the marketing agency and logistics teams.

Work Arrangement: On-site, full-time position with the opportunity for occasional remote work, depending on the role and company policies.

Growth Opportunities:

• Potential to advance to a senior marketing or management role within the company
• Opportunities to work on diverse projects and campaigns, expanding skills and expertise
• Chance to collaborate with international teams and gain global marketing experience

ASSUMPTION: This role offers a strong platform for career growth and development within the marketing field, particularly for candidates interested in the telecommunications industry.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and teamwork

Office Location(s): Memphis, Tennessee, United States

Geographic Context:

• Memphis is the largest city in the state of Tennessee and the 26th largest city in the United States, with a population of approximately 650,000 people.
• The city is known for its rich musical heritage, including the blues and rock 'n' roll, as well as its role in the civil rights movement.
• Memphis offers a diverse range of cultural attractions, including museums, theaters, and festivals, as well as a vibrant food scene centered around barbecue and soul food.

Work Schedule: Standard full-time work hours, with the possibility of occasional overtime or flexible scheduling to accommodate project deadlines or events.

ASSUMPTION: Memphis offers a unique blend of cultural attractions, a relatively low cost of living compared to other major cities in the United States, and a diverse range of employment opportunities in various industries.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the director or vice president of marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and resource allocation
• Cross-functional collaboration and communication
• Problem-solving and decision-making skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Vantiva's business and the role's requirements
• Prepare for behavioral interview questions that focus on your marketing experience and skills
• Research Vantiva's company culture and values to ensure a strong cultural fit

ATS Keywords: Marketing Strategy, Budget Management, Cross-functional Collaboration, Marketing Agency, Sales Alignment, Tradeshow Planning, Performance Analysis, Marketing Campaigns, Marketing Automation, CRM Systems

ASSUMPTION: Vantiva's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on identifying strong performers who can drive marketing results and contribute to the company's growth.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Office 365 (Word, Excel, Outlook, PowerPoint)
• Google Analytics or other web analytics tools
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role, as they enable effective campaign management, performance analysis, and cross-functional collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Vantiva encourages a culture of continuous learning and improvement, driving progress through technological advancements and creative problem-solving.
• Collaboration: The company fosters a team-oriented environment that values open communication, active listening, and collective decision-making.
• Customer-centricity: Vantiva prioritizes understanding and addressing customer needs, ensuring that its products and services deliver meaningful value and exceed expectations.

Work Style:

• Dynamic and fast-paced, with a focus on driving results and meeting deadlines
• Data-driven, with a strong emphasis on performance analysis and continuous improvement
• Cross-functional, with a high degree of collaboration and communication across teams and departments

Self-Assessment Questions:

• How do you approach strategic planning and execution in a dynamic and fast-paced environment?
• Can you provide an example of a successful marketing campaign you've managed, and how you measured its performance?
• How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing?

ASSUMPTION: Vantiva's culture values innovation, collaboration, and customer-centricity, seeking candidates who can thrive in a dynamic and data-driven environment and contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Navigating a large and complex organization, with a focus on cross-functional collaboration and communication
• Adapting to changes in marketing strategies, technologies, and customer preferences
• Balancing the need for data-driven decision-making with the importance of creativity and innovation in marketing

ASSUMPTION: These challenges require strong project management skills, adaptability, and a strategic mindset, with a focus on driving results and continuous improvement.

📈 Similar Roles Comparison

• Marketing Manager (Telecommunications Industry) vs. Marketing Manager (Other Industries):
• Telecommunications industry-specific knowledge and experience may be required for success in this role
• Marketing strategies and tactics may vary between industries, requiring adaptability and a willingness to learn
• Marketing Manager (Large Enterprise) vs. Marketing Manager (Mid-sized or Small Company):
• Large enterprises may offer more resources and opportunities for growth, but may also have more complex organizational structures and decision-making processes
• Mid-sized or small companies may provide more autonomy and flexibility, but may also have limited resources and budget constraints
• Marketing Manager (On-site) vs. Marketing Manager (Remote or Hybrid):
• On-site roles may offer more opportunities for face-to-face collaboration and networking, but may also require a daily commute
• Remote or hybrid roles may offer greater flexibility and work-life balance, but may also present unique challenges in terms of communication and collaboration

ASSUMPTION: Understanding the unique aspects of this role within the broader marketing landscape can help candidates identify the best fit for their skills, experience, and career goals.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch, including market research, target audience identification, and campaign planning
• Managing a team of external marketing agency partners to deliver integrated marketing campaigns across multiple channels, ensuring consistent messaging and branding
• Analyzing and optimizing marketing performance data to identify trends, opportunities, and areas for improvement, and presenting findings to senior leadership

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by a Marketing Manager in the telecommunications industry, requiring strong strategic, analytical, and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into its overall business objectives?
• How does the marketing team collaborate with other departments, such as sales and product development, to ensure alignment and success?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured?
• How does Vantiva support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements, using the ATS keywords provided
• Write a cover letter that demonstrates your understanding of Vantiva's business and the role's requirements, and explains how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your marketing experience and skills, using the sample projects and key questions to guide your preparation
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.