Marketing Manager (Beauty/Cosmetic Products)

📌 Core Information

🔹 Job Title: Marketing Manager (Beauty/Cosmetic Products)

🔹 Company: EPS Consultants

🔹 Location: Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of offline marketing initiatives and brand strategies.
• Leading KOL and influencer marketing campaigns, from identifying talents to reviewing content and evaluating performance.
• Building and nurturing relationships with influencers, brand ambassadors, and celebrities.
• Overseeing and mentoring the KOL team to ensure successful and impactful campaign execution.
• Collaborating with cross-functional teams to align on overall objectives and measure campaign effectiveness.

ASSUMPTION: This role requires a strong understanding of offline brand building and consumer engagement strategies, as well as excellent communication and interpersonal skills. Candidates should be passionate about the beauty industry and up-to-date with current market and consumer trends.

📋 Key Responsibilities

✅ Supporting the development and execution of offline marketing initiatives and brand strategies aligned with company goals.

✅ Maintaining consistent brand messaging and visual identity across all touchpoints and platforms.

✅ Conducting market and competitor research to uncover trends, insights, and new opportunities.

✅ Leading end-to-end KOL and influencer marketing campaigns—from identifying talents and preparing briefs to reviewing content and evaluating performance.

✅ Building and nurturing strong relationships with influencers, brand ambassadors, and celebrities.

✅ Overseeing and mentoring the KOL team to ensure successful and impactful campaign execution.

✅ Collaborating with the sales team to forecast ROI and measure campaign effectiveness.

✅ Leading a creative team to deliver engaging, high-quality content for various platforms.

✅ Planning and managing content calendars to ensure timely and relevant content delivery.

✅ Monitoring content and campaign performance, providing insights to optimize future strategies.

✅ Working cross-functionally with E-commerce, Sales, Product, and Digital Marketing teams to align on overall objectives.

✅ Any other tasks and projects as assigned by the superior/Company.

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical evaluation. Candidates should be comfortable working in a dynamic environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or a related field.

Experience: 3 to 5 years of experience in brand marketing, ideally within the beauty, FMCG, or lifestyle sector.

Required Skills:

• Strong understanding of offline brand building and consumer engagement strategies.
• Friendly, confident, and outgoing personality with excellent communication and interpersonal skills.
• Team-oriented with a proactive attitude and positive mindset.
• Passionate about the beauty industry and up-to-date with current market and consumer trends.

Preferred Skills:

• Experience with specific marketing tools and platforms.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, having experience with specific marketing tools and platforms, as well as fluency in additional languages, could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Malaysia, the estimated salary range is RM 6,000 - RM 9,000 per month. This range takes into account the candidate's experience level and the company's size.

Benefits:

• Medical insurance
• Retirement benefits
• Employee discounts on products

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's specific skills and experience. Benefits may vary and are subject to the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: EPS Consultants is a professional recruitment and outsourcing consultancy specializing in the Asia Pacific region. They focus on providing innovative and cost-effective solutions to their clients.

Company Size: With 501-1,000 employees, EPS Consultants offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: EPS Consultants was founded in 1993 and has since established a strong reputation in the industry, winning multiple awards for their services.

Company Description:

• EPS Consultants is an award-winning professional recruitment and outsourcing consultancy in the Asia Pacific region.
• The company specializes in general and professional recruitment, executive search, recruitment process outsourcing (RPO), managed services, and human resources services.
• EPS Consultants is committed to providing excellent quality, cost-effective, and value-added services to their clients and candidates.

Company Specialties:

• General & Professional Recruitment
• Executive Search
• Recruitment Process Outsourcing (RPO)
• Managed Services
• Human Resources Services

Company Website: EPS Consultants

ASSUMPTION: Working at EPS Consultants offers opportunities to collaborate with diverse clients and industries, providing a dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3 to 5 years of experience in brand marketing, seeking to advance their careers in the marketing field.

Reporting Structure: The Marketing Manager will report directly to the Marketing Director and may oversee a team of KOL and influencer marketing specialists.

Work Arrangement: This is an on-site position, requiring candidates to work from the company's office in Petaling Jaya, Malaysia.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Director or Head of Marketing.
• Expanding expertise in digital marketing and e-commerce to become a well-rounded marketing professional.
• Gaining experience in managing teams and developing leadership skills.

ASSUMPTION: This role offers opportunities for career growth and skill development within the marketing field, as well as the chance to work on high-impact campaigns for international cosmetics companies.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces and meeting rooms.

Office Location(s): 1 Powerhouse, Bandar Utama, Petaling Jaya, Malaysia

Geographic Context:

• Petaling Jaya is a bustling city with a mix of commercial and residential areas, offering a wide range of amenities and entertainment options.
• The office is located in the Bandar Utama district, which is known for its shopping malls, restaurants, and easy access to public transportation.
• Malaysia has a tropical climate, with warm and humid weather year-round.

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed to meet project deadlines.

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with ample opportunities for team-building and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director

Key Assessment Areas:

• Marketing strategy and campaign planning
• Brand management and consumer engagement
• Leadership and team management skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills.
• Prepare examples of successful marketing campaigns you've led or contributed to.
• Research the company and the client industry to demonstrate your understanding of the role and the market.

ATS Keywords: Brand Marketing, Consumer Engagement, KOL Marketing, Influencer Marketing, Market Research, Campaign Management, Content Creation, Team Leadership, Relationship Building, Creative Strategy, Social Media Management, Performance Analysis, Collaboration

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the client company. Applicants should be prepared to adapt their application materials and interview responses to fit the unique requirements of the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client company's preferences and the marketing manager's expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Professionalism
• Customer focus
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• How do you align with EPS Consultants' core values of integrity and professionalism?
• How comfortable are you working in a dynamic, collaborative environment?
• How do you approach delivering high-quality work under tight deadlines?

ASSUMPTION: Applicants should consider how their personal values and work style align with EPS Consultants' company culture and the demands of the role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the unique needs and preferences of various client companies
• Working with influencers and celebrities, who may have demanding schedules and personalities
• Keeping up with the latest trends and best practices in the beauty and cosmetics industry

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to different client needs, and stay current in the fast-paced beauty industry.

📈 Similar Roles Comparison

• This role focuses more on offline marketing and brand building compared to digital marketing roles.
• It requires a strong understanding of consumer engagement strategies and influencer marketing, which may differ from other marketing roles.
• Career progression in this role may lead to senior marketing positions or expanded responsibilities in digital marketing and e-commerce.

ASSUMPTION: Applicants should consider how this role differs from other marketing positions and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a brand awareness campaign for a new product launch
• Conducting market research to identify trends and opportunities in the beauty industry
• Managing a team of KOL and influencer marketing specialists to deliver high-impact campaigns

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects may vary depending on the client company and the marketing manager's expertise.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the most challenging aspects of working with influencers and celebrities in this role?
• How does EPS Consultants support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns in this role?
• How does this role collaborate with other departments, such as sales and product, to achieve overall company objectives?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills, with a focus on brand management, consumer engagement, and campaign management.
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity to work with international cosmetics companies.
• If applicable, prepare a portfolio or examples of successful marketing campaigns you've led or contributed to.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.