📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: AccorHotel
🔹 Location: Perth, Western Australia, Australia
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a bold marketing strategy for Hyde Perth
- Driving brand visibility and engagement across owned, earned, and paid channels
- Collaborating with cross-functional teams to support commercial goals
- Building relationships with media, influencers, and cultural partners
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on branding and consumer engagement.
📋 Key Responsibilities
✅ Lead the development and execution of Hyde Perth’s marketing strategy
✅ Drive brand visibility and engagement across digital, social, PR, and partnerships
✅ Collaborate with Sales, Revenue, and Operations teams to support occupancy and F&B targets
✅ Build strong relationships with media, influencers, local creatives, and cultural partners
✅ Oversee content creation and manage the annual marketing budget
✅ Identify trends, consumer insights, and market opportunities
✅ Represent the brand at key local events and activations
✅ Ensure all marketing practices align with brand standards and compliance regulations
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years in hospitality, lifestyle, or related industries
Required Skills:
- Proven experience in developing and executing marketing strategies
- Strong understanding of the Australian market and local media landscape
- Excellent digital marketing skills, including social media, content creation, and SEO
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
Preferred Skills:
- Experience in launching a brand or venue
- Fluency in additional languages
- Knowledge of the hotel industry
ASSUMPTION: Candidates with experience in the hotel or hospitality industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 120,000 per annum (Based on industry standards for a Marketing Manager in Perth with 3-5 years of experience)
Benefits:
- Learning opportunities to broaden skillset and development
- Annual diversity and inclusion calendar of events
- Excellent discounts across the entire Ennismore family of brands
Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, with a focus on luxury and upscale hotels and resorts
Company Size: AccorHotel is a large corporation with over 10,000 employees globally
Founded: AccorHotel was founded in 1967 and has since grown to become one of the largest hotel operators in the world
Company Description:
- AccorHotel is a global leader in the hospitality industry, offering a wide range of hotel brands and services
- The company is committed to sustainable development and responsible tourism
- AccorHotel is known for its innovative approach to hospitality, focusing on guest experience and personalized services
Company Specialties:
- Hotel management and operations
- Brand development and marketing
- Loyalty programs and customer relationship management
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's large size and global presence may offer opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in marketing or a related field
Reporting Structure: The Marketing Manager will report directly to the General Manager of Hyde Perth and work closely with cross-functional teams
Work Arrangement: This role is on-site, with the expectation of working from the Hyde Perth location
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing department
- Opportunity to gain experience in launching a new hotel brand
- Possibility to progress to a more senior marketing role within the AccorHotel group
ASSUMPTION: This role offers opportunities for professional growth and development within the AccorHotel group.
🌍 Location & Work Environment
Office Type: Hyde Perth is a luxury lifestyle hotel, with a vibrant and dynamic work environment
Office Location(s): 1480 Hay Street, West Perth WA 6005, Australia
Geographic Context:
- Perth is the capital and largest city of Western Australia
- The city is known for its natural beauty, with beaches, parks, and the Swan River
- Perth has a Mediterranean climate, with hot, dry summers and mild, wet winters
Work Schedule: The work schedule for this role is full-time, with the expectation of working additional hours as needed to support events and activations
ASSUMPTION: The vibrant and dynamic work environment at Hyde Perth may appeal to candidates who thrive in fast-paced, creative settings.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the General Manager and Marketing Director
- Final interview with the Area General Manager
Key Assessment Areas:
- Marketing strategy and campaign development
- Digital marketing skills and social media presence
- Communication and stakeholder management skills
- Cultural fit and alignment with AccorHotel values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you have led or contributed to
- Research AccorHotel and Hyde Perth to demonstrate your understanding of the brand and its values
ATS Keywords: Marketing strategy, brand storytelling, digital marketing, social media, content creation, campaign development, SEO, email marketing, public relations, influencer engagement, budget management, trend analysis, community building, creative thinking
ASSUMPTION: The interview process for this role may be competitive, with a focus on identifying candidates with strong marketing skills and a strategic mindset.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Content creation tools (Canva, Adobe Creative Suite, etc.)
- SEO and SEM tools (Google Analytics, SEMrush, etc.)
- Email marketing platforms (Mailchimp, Constant Contact, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and experience.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and flexible
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a strong understanding of the Australian market and local media landscape?
ASSUMPTION: Candidates who are a strong cultural fit for AccorHotel and Hyde Perth will demonstrate a passion for hospitality, a commitment to excellence, and a collaborative work style.
⚠️ Potential Challenges
- Managing a tight marketing budget while driving brand visibility and engagement
- Balancing the needs of various stakeholders, including the General Manager, Marketing Director, and Area General Manager
- Adapting to the unique culture and brand identity of Hyde Perth within the larger AccorHotel group
- Navigating the competitive hospitality industry in Perth
ASSUMPTION: The potential challenges of this role may be offset by the opportunity to work with a dynamic and innovative brand in a vibrant city.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in the hospitality industry, but with a focus on launching a new hotel brand
- Compared to other marketing roles in the hospitality industry, this position may offer more autonomy and responsibility
- Career progression in this role may involve moving into a more senior marketing position within the AccorHotel group or transitioning into a different brand or property
ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth and development within the AccorHotel group when applying for this role.
📝 Sample Projects
- Developing and executing a launch campaign for Hyde Perth, including events, PR, and digital marketing initiatives
- Creating and implementing a social media strategy to drive engagement and brand awareness
- Managing the Hyde Perth website and ensuring brand consistency across all digital platforms
ASSUMPTION: The specific projects required for this role may vary depending on the candidate's background and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for AccorHotel and Hyde Perth?
- What are the key priorities for this role in the first 90 days?
- How does AccorHotel support the professional development of its employees?
- What is the company culture like at Hyde Perth, and how does it differ from other AccorHotel properties?
- What are the opportunities for growth and development within the AccorHotel group?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you have led or contributed to
- Research AccorHotel and Hyde Perth to demonstrate your understanding of the brand and its values
- Follow up with a thank-you note within 24 hours of your interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
