📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Henkel group
🔹 Location: Hong Kong, North Point
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year)
🚀 Job Overview
Key aspects of this role include:
- Developing business by establishing and executing strategic marketing plans to drive brand development and sales growth.
- Implementing brand management strategies for building brand equity and value.
- Responsible for all key marketing decisions on brand marketing ensuring compliance with brand guidelines.
- Collaborating with cross-functional teams to achieve business objectives and financial goals.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the beauty industry.
📋 Key Responsibilities
✅ Responsible for the development of business by establishing and executing strategic marketing plans to drive Brand development & sales growth.
✅ Implement brand management strategies for building brand equity and value.
✅ Responsible for all key marketing decisions on brand marketing ensuring compliance with brand guidelines.
✅ Collaborate with cross-functional teams to achieve business objectives and financial goals.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a matrix organization.
🎯 Required Qualifications
Education: Degree or above in business management, marketing, retail, merchandising or related disciplines, MBA is a plus.
Experience: 10 years’ experience in beauty industry either Professional or Consumer market, minimum 8 years in marketing role.
Required Skills:
- Proven track record in brand management and marketing strategy.
- Strong leadership and team management skills.
- Excellent communication and presentation skills.
- Fluency in English, both written and spoken.
Preferred Skills:
- Experience in the professional beauty industry.
- Bilingual or multilingual skills.
ASSUMPTION: Candidates with experience in the professional beauty industry and bilingual/multilingual skills will have an advantage.
💰 Compensation & Benefits
Salary Range: HKD 800,000 - HKD 1,200,000 per annum (Estimated based on industry standards for a Marketing Manager with 10+ years of experience in Hong Kong)
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Group Medical Insurance for employees and eligible dependents
- Group Life and Personal Accident Insurance
- Annual Physical Examination
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM) and flexibility to work from home or remotely as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite.
Company Size: Henkel is a large multinational corporation with over 10,000 employees worldwide, providing a diverse and dynamic work environment.
Founded: Henkel was founded in 1876 and has since grown into a global leader in its industries.
Company Description:
- Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite.
- Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovations and Technologies
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's diverse business areas and global presence provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing and brand management.
Reporting Structure: The Marketing Manager reports directly to the General Manager of Henkel Consumer Brand HK and works closely with cross-functional teams to achieve business objectives.
Work Arrangement: This role follows a hybrid work arrangement, with a flexible work scheme that includes flexible hours, a hybrid work model, and the option to work from anywhere for up to 30 days per year.
Growth Opportunities:
- Progression to a regional or global marketing role within Henkel's Consumer Brands division.
- Expansion into other business areas, such as Adhesive Technologies, to gain a broader understanding of Henkel's operations.
- Development of leadership and management skills through mentoring and coaching opportunities.
ASSUMPTION: Henkel's global presence and diverse business areas provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Henkel's Hong Kong office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): Kwun Tong, Hong Kong
Geographic Context:
- Hong Kong is a major global hub for business, finance, and trade, offering a dynamic and multicultural work environment.
- The Kwun Tong district is a bustling commercial area with easy access to public transportation and amenities.
- Hong Kong's strategic location in Asia provides ample opportunities for regional and international travel.
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to work from home or remotely as needed.
ASSUMPTION: Henkel's Hong Kong office provides a vibrant and dynamic work environment that encourages collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Henkel's careers portal.
- Phone or video screening with the HR department to assess language skills and cultural fit.
- In-depth interviews with the hiring manager and other relevant stakeholders to discuss the candidate's experience, skills, and career goals.
- Final round interviews may include case studies or presentations to evaluate the candidate's problem-solving and communication skills.
Key Assessment Areas:
- Brand management and marketing strategy expertise.
- Leadership and team management skills.
- Communication and presentation skills.
- Cultural fit and alignment with Henkel's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the beauty industry and Henkel's business by researching the company and its products.
- Prepare for interview questions that focus on your brand management and marketing strategy experience, as well as your leadership and communication skills.
ATS Keywords: Marketing, Brand Management, Strategic Planning, Sales Growth, Business Development, Compliance, KPI Management, Consumer Market, Professional Market
ASSUMPTION: Henkel's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the business.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Together
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and accountable
Self-Assessment Questions:
- Do you have a proven track record of success in brand management and marketing strategy?
- Are you a strong leader and team player, with excellent communication and presentation skills?
- Do you share Henkel's commitment to pioneering, responsibility, and working together?
ASSUMPTION: Henkel values candidates who are passionate about their work, committed to driving results, and dedicated to working collaboratively with others.
⚠️ Potential Challenges
- The beauty industry is highly competitive, and this role requires a strong understanding of market trends and consumer behavior.
- Henkel's global presence may require international travel and flexibility to work with teams across different time zones.
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues.
- Hong Kong's fast-paced business environment may require adaptability and the ability to manage multiple priorities effectively.
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication, and a willingness to adapt to new situations.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position requires a deeper understanding of the beauty industry and its unique dynamics.
- Henkel's global presence offers more opportunities for international exposure and career growth than smaller, local organizations.
- This role may have more responsibility for cross-functional collaboration and stakeholder management than other marketing manager positions.
ASSUMPTION: Candidates with experience in the beauty industry and a strong understanding of Henkel's business will be better equipped to succeed in this role.
📝 Sample Projects
- Developing and executing a strategic marketing plan to drive brand development and sales growth for Schwarzkopf Professional in Hong Kong.
- Implementing brand management strategies to build brand equity and value for Shiseido Professional in the Hong Kong consumer market.
- Collaborating with cross-functional teams to achieve business objectives and financial goals for Vidal Sassoon in Hong Kong.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into Henkel's long-term strategic plans for the beauty industry?
- What are the key priorities for this role in the first 90 days?
- How does Henkel support the professional development and growth of its marketing managers?
- What are the biggest challenges facing the beauty industry in Hong Kong, and how can this role address them?
ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the company, and the industry, as well as their ability to think strategically and plan for the future.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for interview questions that focus on your brand management and marketing strategy experience, as well as your leadership and communication skills.
- Research Henkel's business and the beauty industry to demonstrate your understanding and enthusiasm for the role.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
