📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Lumerate
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Zapyrus, Lumerate's MedTech brand.
- Overseeing online marketing efforts, including social media and SEO, to drive brand awareness and lead generation.
- Managing the overall brand image, messaging, and content across various marketing channels.
- Collaborating with cross-functional teams to create customer marketing campaigns and materials.
- Event planning and management, including conference bookings and organization.
- Monitoring and optimizing digital advertising campaigns on Google Ads and LinkedIn.
- Ensuring data accuracy and consistency across SF and HubSpot for reporting purposes.
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to thrive in a fast-paced, evolving environment. The ideal candidate will have experience in digital graphic or content design and HubSpot marketing.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to drive business growth for Zapyrus.
✅ Oversee online marketing efforts, including social media management, SEO, and content creation, to increase brand awareness and generate leads.
✅ Manage the overall brand image and messaging, ensuring consistency across all marketing channels.
✅ Create and manage content for various marketing channels, including social media, partnership content channels, and "the BUZZ" newsletter.
✅ Implement and manage HubSpot workflow automations to streamline marketing processes.
✅ Collaborate with data, customer empowerment, and customer acquisition teams to create content for sales and customer empowerment.
✅ Develop customer marketing campaigns using Intercom and HubSpot, and create customer materials such as 1-pagers and instructional videos.
✅ Plan and organize events, including conference planning and bookings.
✅ Manage Google Ads and LinkedIn targeted ads, and lead routing towards Business Development Managers (BDMs).
✅ Create dashboards to help customer-facing teams engage with organic social-related prospects/customers and support conversion throughout the sales cycle.
✅ Ensure data accuracy is maintained across SF and HubSpot for reporting purposes.
✅ Write copy for website and collateral, and design sales and marketing slides.
ASSUMPTION: The role requires a detail-oriented approach, strong problem-solving skills, and the ability to work collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 1+ years of experience in the MedTech or life sciences industry, with a focus on marketing and digital design.
Required Skills:
- Proven experience in digital graphic or content design.
- Strong HubSpot web design and marketing experience.
- Excellent project management and organizational skills.
- Strong analytical and problem-solving skills.
- Proficient in CRM tools and business analytics software like Salesforce, HubSpot, Apollo, and LinkedIn Sales Navigator.
- Excellent communication and interpersonal skills.
Preferred Skills:
- Experience with SEO and digital advertising platforms (Google Ads, LinkedIn Ads).
- Event planning and management experience.
- Familiarity with the MedTech or life sciences industry.
ASSUMPTION: The ideal candidate will have a strong entrepreneurial mindset, be a lifelong learner, and be detail-oriented, with a passion for solving puzzles.
💰 Compensation & Benefits
Salary Range: CAD $70,000 - $100,000 OTE (On-Target Earnings). The salary range has been estimated based on industry standards for a Marketing Manager role with 2-5 years of experience in the MedTech or life sciences industry in Toronto.
Benefits:
- Three weeks paid vacation + paid statutory holidays.
- Health and dental benefits.
- Paid and topped-up maternal and parental leave.
- Professional development opportunities, including an annual stipend for courses and classes.
- Employee Giving Program, with the company providing funds for causes chosen by employees.
- Equity options, making up 20% of the value of the company at all times.
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (3 days on-site).
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills. The benefits package is competitive and designed to support employee well-being and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on business market intelligence tools for the MedTech industry.
Company Size: 51-200 employees. This size allows for a collaborative and innovative work environment, with opportunities for professional development and career advancement.
Founded: Lumerate was founded in 2017, with Zapyrus being its second product, launched in 2022.
Company Description:
- Lumerate is a customer-funded Toronto-based software company that helps customers achieve the full picture of their industries.
- The company is committed to creating a diverse environment and is an equal opportunity employer.
- Lumerate offers a hybrid work culture, with employees working on-site three days per week and remotely for the remainder of the time.
Company Specialties:
- Business market intelligence tools for the MedTech industry.
- Customer-funded business model.
- Hybrid work culture.
Company Website: www.lumerate.com
ASSUMPTION: Lumerate's customer-funded business model allows the company to prioritize customer needs and focus on long-term growth and sustainability.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager will report directly to the CEO and work collaboratively with cross-functional teams, including data, customer empowerment, and customer acquisition teams.
Work Arrangement: Hybrid, with three days on-site at Lumerate's West End Toronto office (1655 Dupont St) and two days working remotely.
Growth Opportunities:
- As the first Marketing Manager, the ideal candidate will have the opportunity to make a massive impact at all levels of the organization.
- Lumerate offers professional development opportunities, including an annual stipend for courses and classes.
- The company's hybrid work culture provides flexibility and work-life balance.
ASSUMPTION: The Marketing Manager role is ideal for a strategic thinker with a passion for business communication and connecting with client problems, who is eager to lead and shape the growth strategy of a cutting-edge company.
🌍 Location & Work Environment
Office Type: Open-concept, with a dedicated work space for each employee.
Office Location(s): 326-1655 Dupont St., Toronto, ON M6P 3T1, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering numerous networking and professional development opportunities.
- The West End neighborhood is known for its arts and culture scene, with easy access to public transportation and amenities.
- The office is located near High Park, one of Toronto's largest public parks.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (3 days on-site, 2 days remote).
ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link.
- Phone or video screen with the CEO.
- In-person or video interview with the CEO and other team members.
- Final decision and offer.
Key Assessment Areas:
- Cultural fit and alignment with Lumerate's values and mission.
- Strategic thinking and problem-solving skills.
- Marketing and digital design skills, with a focus on HubSpot experience.
- Communication and interpersonal skills.
Application Tips:
- In your cover letter, include the phrase "located at these coordinates 43.63612711640289, -79.44091416807237" to demonstrate your attention to detail and problem-solving skills.
- Tailor your resume and cover letter to highlight your relevant marketing and digital design experience, as well as your entrepreneurial mindset and detail-oriented approach.
- Prepare for behavioral interview questions that focus on your experience with marketing strategies, event planning, and digital advertising campaigns.
ATS Keywords: Marketing strategies, social media management, SEO, brand management, HubSpot experience, digital design, content creation, event planning, Google Ads, LinkedIn Ads, CRM tools, business analytics, customer marketing campaigns, customer empowerment, copywriting, dashboard creation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, marketing and digital design skills, and cultural fit with Lumerate's values and mission.
🛠️ Tools & Technologies
- HubSpot (for marketing automation, CRM, and CMS)
- Salesforce (for customer relationship management)
- Apollo (for sales engagement)
- LinkedIn Sales Navigator (for sales intelligence)
- Google Ads (for digital advertising)
- Intercom (for customer communication and support)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in the listed tools and technologies, with a focus on HubSpot and Google Ads.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Lumerate prioritizes customer needs and focuses on long-term growth and sustainability.
- Innovative: The company encourages creativity, experimentation, and continuous learning.
- Collaborative: Lumerate fosters a collaborative work environment, with employees working together to achieve common goals.
Work Style:
- Hybrid: Employees work on-site three days per week and remotely for the remainder of the time.
- Flexible: Lumerate offers flexible working hours and encourages employees to optimize their productivity and work-life balance.
- Entrepreneurial: The company values an entrepreneurial mindset, with employees taking ownership of their roles and driving growth and innovation.
Self-Assessment Questions:
- Do you prioritize customer needs and focus on long-term growth and sustainability?
- Are you comfortable working in a fast-paced, evolving environment and embracing change?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Lumerate's cultural fit considerations prioritize customer-centricity, innovation, collaboration, and an entrepreneurial mindset, with a focus on long-term growth and sustainability.
⚠️ Potential Challenges
- The role may require occasional travel for events and conferences.
- The fast-paced, evolving nature of the company may present challenges in terms of adaptability and time management.
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
ASSUMPTION: The Marketing Manager role may present challenges in terms of adaptability, time management, and communication, but also offers opportunities for growth, innovation, and professional development.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles, this position offers a unique opportunity to shape the growth strategy of a cutting-edge company in the MedTech industry.
- Unlike other roles, the Marketing Manager will have the chance to make a massive impact at all levels of the organization and lead the marketing efforts for Zapyrus, Lumerate's second product.
- Career path comparison: This role may lead to opportunities for advancement within Lumerate, with potential paths including Senior Marketing Manager, Director of Marketing, or other executive-level positions.
ASSUMPTION: The Marketing Manager role at Lumerate offers a unique opportunity for growth and advancement within the company, with a focus on shaping the growth strategy of a cutting-edge MedTech brand.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for Zapyrus, including online marketing efforts, brand management, and customer marketing campaigns.
- Planning and executing events, including conferences and webinars, to drive brand awareness and lead generation.
- Creating and managing content for various marketing channels, including social media, partnership content channels, and "the BUZZ" newsletter.
- Designing and implementing HubSpot workflow automations to streamline marketing processes and improve customer engagement.
ASSUMPTION: The Marketing Manager will be responsible for a wide range of projects, with a focus on driving business growth, brand awareness, and customer engagement for Zapyrus.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for Zapyrus and how this role fits into that plan?
- How does Lumerate support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lumerate measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?
ASSUMPTION: The interview questions should focus on understanding the company's long-term vision, professional development opportunities, role priorities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing and digital design experience, as well as your entrepreneurial mindset and detail-oriented approach.
- Prepare for behavioral interview questions that focus on your experience with marketing strategies, event planning, and digital advertising campaigns.
- If selected for an interview, be prepared to discuss your approach to marketing strategies, brand management, and customer engagement.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
