Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Aloha Consulting Group

🔹 Location: Hanoi, Vietnam

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing plans to drive business growth
• Overseeing marketing operations and campaign performance
• Building and strengthening the company's brand through effective communication strategies
• Managing marketing budgets and ensuring cost-efficiency
• Leading and mentoring the marketing team to enhance professional capabilities

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong background in marketing strategy, digital marketing, and team leadership.

📋 Key Responsibilities

✅ Analyze market trends and competitors to identify opportunities and challenges

✅ Develop and implement both strategic and tactical marketing plans

✅ Oversee campaign performance and ensure continuous improvement

✅ Collaborate with internal teams and cross-functional departments for effective execution

✅ Maintain consistent brand messaging and visual identity across all communication platforms

✅ Strengthen brand presence through PR initiatives and outreach campaigns

✅ Allocate and monitor marketing budgets with a focus on cost-efficiency and return on investment

✅ Mentor team members to elevate professional capabilities and improve team performance

ASSUMPTION: The role involves a mix of strategic planning, day-to-day management, and team leadership. Successful candidates will be able to balance these responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related discipline

Experience: Minimum of 5 years in marketing, with at least 2 years in a team leader or managerial position

Required Skills:

• Proven expertise in marketing strategy development, branding, media, and advertising practices
• Hands-on experience with both digital and trade marketing
• Strong strategic mindset with the ability to set and execute long-term plans
• Proficient in tools such as Google Ads, Facebook Ads, SEO, CRM systems, and business intelligence dashboards
• Skilled in content development and performance marketing
• Adept in budget planning and ROI analysis
• Competent in departmental KPI management and resource coordination
• Capable of coaching team members and improving team performance
• Fluent in office tools and marketing software
• Excellent interpersonal and negotiation skills
• Strong time management with a self-driven, innovative, and adaptable approach

Preferred Skills:

• Good relationships with media and advertising partners

ASSUMPTION: Given the role's focus on strategic planning and team leadership, candidates with a strong academic background in marketing and relevant experience in managerial roles are likely to be successful.

💰 Compensation & Benefits

Salary Range: The salary range for this role is VND 25,000,000 - 35,000,000 per month (USD 1,080 - 1,500). This estimate is based on industry standards for marketing managers with 5-10 years of experience in Vietnam.

Benefits:

• Health insurance
• Performance-based bonuses
• Opportunities for professional development and training

Working Hours: Full-time, 40 hours per week. The role may require occasional business travel.

ASSUMPTION: The provided salary range is an estimate based on market research. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Aloha Consulting Group is a boutique HR consulting firm specializing in executive search, HR services, and talent consulting. They operate in the competitive business consulting and services sector in Southeast Asia.

Company Size: With 11-50 employees, Aloha Consulting Group offers a dynamic and collaborative work environment where employees can make a significant impact.

Founded: In 2021, Aloha Consulting Group was established with a vision to "Connect Minds & Beyond."

Company Description:

• Focused on leveraging human elements and technology to drive growth and performance for their partners
• Committed to fostering a joyful work environment that values innovation and adaptability
• Dedicated to providing high-quality HR consulting services tailored to the unique needs of each client

Company Specialties:

• Consulting
• Executive Search
• HR Services
• Talent Consulting
• Career Coaching
• Training
• Organization Transformation
• Sales Coaching
• Investing

Company Website: http://www.alohaconsulting.co

ASSUMPTION: Aloha Consulting Group's focus on human elements and technology makes it an attractive employer for candidates interested in innovative HR solutions and a dynamic work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Marketing Manager will report directly to the company's leadership team and oversee the marketing team.

Work Arrangement: This is an on-site position, requiring regular presence in the company's Hanoi or Ho Chi Minh City offices. Occasional business travel may be required.

Growth Opportunities:

• Potential to advance to a senior marketing role or take on additional responsibilities as the company grows
• Opportunities to work with diverse clients and industries, expanding marketing expertise
• Chance to mentor and develop junior team members, enhancing leadership skills

ASSUMPTION: Given Aloha Consulting Group's focus on growth and innovation, there are likely to be ample opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: Aloha Consulting Group has offices in both Hanoi and Ho Chi Minh City, offering a modern and collaborative work environment.

Office Location(s): Hanoi & Ho Chi Minh City, Vietnam

Geographic Context:

• Hanoi: The capital city of Vietnam, known for its rich history, culture, and vibrant food scene
• Ho Chi Minh City: The largest city in Vietnam, offering a dynamic business environment and diverse cultural experiences

Work Schedule: Full-time, 40 hours per week. The role may require occasional overtime or business travel.

ASSUMPTION: Both Hanoi and Ho Chi Minh City offer a high quality of life, with a mix of modern amenities and traditional cultural experiences. The specific office location may impact the candidate's commute and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the company's leadership team

Key Assessment Areas:

• Marketing strategy and planning skills
• Branding and communication expertise
• Budget management and ROI analysis
• Team leadership and coaching abilities
• Cultural fit and alignment with Aloha Consulting Group's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Demonstrate your understanding of the role's responsibilities and Aloha Consulting Group's mission
• Prepare examples of successful marketing campaigns or projects you've led, emphasizing your strategic thinking and execution skills
• Showcase your ability to work collaboratively and effectively manage teams

ATS Keywords: Marketing strategy, branding, digital marketing, team leadership, budget planning, ROI analysis, campaign management, market research, competitor analysis

ASSUMPTION: Aloha Consulting Group's interview process is likely to be comprehensive, focusing on both technical marketing skills and cultural fit. Candidates should be prepared to discuss their marketing experience in detail and provide specific examples of their achievements.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• SEO tools (e.g., SEMrush, Ahrefs)
• CRM systems (e.g., Salesforce, HubSpot)
• Business intelligence dashboards (e.g., Tableau, Power BI)
• Office tools (e.g., Microsoft Office, Google Workspace)
• Marketing software (e.g., Marketo, Hootsuite)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry. Candidates should be comfortable using these platforms and able to demonstrate proficiency in their application.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Adaptability
• Joy
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Adaptable to change and new challenges

Self-Assessment Questions:

• How do you embody Aloha Consulting Group's values in your work?
• Describe a time when you had to adapt to a significant change in your marketing strategy. How did you handle it, and what was the outcome?
• How do you approach mentoring and developing junior team members to improve their performance?

ASSUMPTION: Aloha Consulting Group places a strong emphasis on cultural fit and values-driven decision-making. Candidates should be prepared to discuss their alignment with the company's values and demonstrate their ability to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing a team with diverse skills and experience levels
• Balancing strategic planning with day-to-day campaign management
• Adapting to the fast-paced and ever-changing marketing landscape
• Working with tight deadlines and competing priorities

ASSUMPTION: The Marketing Manager role at Aloha Consulting Group presents both opportunities and challenges. Successful candidates will be able to navigate these potential obstacles and leverage them as opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on strategic planning and team leadership, in addition to day-to-day campaign management
• In the competitive business consulting and services sector, Aloha Consulting Group offers a unique focus on leveraging human elements and technology to drive growth and performance
• Career progression in this role may involve advancing to a senior marketing role or taking on additional responsibilities as the company grows

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests. Understanding the specific requirements and opportunities presented by this role will help candidates determine if it is the right fit for them.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to launch a new product or service
• Conducting market research and competitor analysis to identify opportunities and challenges in the market
• Managing a team to execute a large-scale marketing campaign, from planning to execution to post-campaign analysis

ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the company's current priorities and the candidate's areas of expertise. However, these examples provide a sense of the types of initiatives the Marketing Manager may be expected to lead.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into its overall growth plans?
• How does Aloha Consulting Group support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does Aloha Consulting Group measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and priorities. These questions can also provide valuable insights into the company's approach to marketing and employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns or projects you've led, emphasizing your strategic thinking and execution skills
• Showcase your ability to work collaboratively and effectively manage teams
• Follow up with the hiring manager, Giang Tran, within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.