📌 Core Information
🔹 Job Title: Marketing Manager - Bluewater Shopping Centre
🔹 Company: Landsec
🔹 Location: Bluewater Shopping Centre, Kent, United Kingdom
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Supporting the delivery of the Bluewater annual marketing strategy through media, social media, PR, events, and digital platforms to drive footfall and brand awareness.
- Collaborating with internal teams and creative agencies to develop engaging content for various platforms.
- Monitoring consumer trends, catchment data, and performance metrics to inform marketing strategy and contribute to regular reporting.
- Briefing and supporting commercial bookings, brand experience activations, and promotional events to ensure marketing adds value and aligns with site priorities.
- Building strong relationships with retail managers, brand partners, and local organizations to enhance visibility and community relevance.
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving footfall and brand awareness for the Bluewater Shopping Centre.
📋 Key Responsibilities
✅ Supporting implementation of the marketing strategy across campaigns, promotions, events, PR, social media, and digital platforms to drive footfall and brand awareness.
✅ Collaborating with internal teams and creative agencies to develop engaging content for the website, social channels, and PLUS+.
✅ Monitoring consumer trends, catchment data, and performance metrics to inform marketing strategy and contribute to regular reporting for central teams.
✅ Briefing and supporting commercial bookings, brand experience activations, and promotional events to ensure marketing adds value and aligns with site priorities.
✅ Building strong relationships with retail managers, brand partners, and local organizations to enhance visibility and community relevance.
✅ Maintaining the site’s website and content calendars, ensuring listings and stories are up to date and reflective of the destination’s experience.
✅ Liaising with PR agencies to maximize exposure of site news, events, and openings, and supporting bold campaign ideas and creative moments that stand out.
✅ Representing marketing activity in operational meetings, sharing performance updates and insights to demonstrate impact on commercial KPIs.
ASSUMPTION: This role involves a mix of strategic planning, content creation, stakeholder engagement, and performance monitoring to drive marketing success for the shopping centre.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience in B2C marketing with a track record of ROI.
Required Skills:
- Proven experience in delivering events and activations.
- Social media: Content gathering and planning.
- Strong local engagement skills with brands, cultural partners, BIDs councils, and tourism affiliates.
- Excellent communication and stakeholder management skills.
- Strong analytical skills and data-driven mindset.
Preferred Skills:
- Experience working in the retail or shopping centre industry.
- Fluency in additional languages (beneficial but not required).
ASSUMPTION: Candidates should have a strong background in B2C marketing, with experience in event delivery and social media content planning. Familiarity with the retail or shopping centre industry is a plus.
💰 Compensation & Benefits
Salary Range: Competitive (not specified, but industry standard for a Marketing Manager role in the UK is £35,000 - £50,000 per annum).
Benefits:
- Performance-based annual bonus plan.
- 25 days annual leave (plus bank holidays), rising to 27 days after 2 years, with the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break and a special ‘My Day’ to take off for whatever you choose.
- Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
- Private medical insurance, Health Cash Plan, Life assurance, and income protection.
- Enhanced maternity, adoption, shared parental leave policies.
- Two different share plans enabling you to share in the success you will help to build.
- Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay, with Landsec topping up by 20%.
- Employee assistance programme, digital GP, cycle to work scheme, mindfulness app, and health app supporting fertility and menopause.
Working Hours: 40 hours per week, with flexibility to work from home for 2 days per week.
ASSUMPTION: The salary range provided is an industry-standard estimate based on similar roles in the UK. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically focused on property investment, management, and development, with a focus on commercial real estate and finance.
Company Size: Landsec is a large company with 501-1,000 employees, providing ample opportunities for growth and collaboration.
Founded: 1944, with a rich history and extensive experience in the real estate industry.
Company Description:
- Landsec is built on places that stand the test of time, focusing on scarce opportunities with high potential and meaning.
- The company aims to create value not just for its business but for all those connected to it, including customers, communities, and partners.
- Landsec has honed its ability to identify and act on opportunities, build partnerships, and adapt to shape places that meet the needs of a changing world.
Company Specialties:
- Property Investment
- Management and Development
- Commercial Real Estate
- Finance
Company Website: landsec.com
ASSUMPTION: Landsec is a well-established real estate company with a strong focus on creating value for all stakeholders through strategic investments and developments.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company.
Reporting Structure: The Marketing Manager reports to the National Planning Manager and works as part of a team of marketing managers within the consumer marketing team.
Work Arrangement: Hybrid, with 3 days on-site at the Bluewater Shopping Centre and 2 days working from home.
Growth Opportunities:
- Progression within the marketing team or other departments within Landsec.
- Expanding skills and experience through working on various campaigns and projects.
- Potential to take on more responsibility and leadership roles as the company grows.
ASSUMPTION: This role offers a good balance of strategic and hands-on experience, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on on-site collaboration and engagement at the Bluewater Shopping Centre.
Office Location(s): Bluewater Shopping Centre, Kent, United Kingdom
Geographic Context:
- The Bluewater Shopping Centre is located in Kent, approximately 17 miles east of London.
- The centre is a major retail destination, attracting visitors from across the South East of England.
- The area offers a mix of urban and rural environments, with easy access to London and other major towns and cities.
Work Schedule: Monday to Friday, with flexibility to work from home for 2 days per week.
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, with the opportunity to engage with the local community and stakeholders at the Bluewater Shopping Centre.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR team.
- Face-to-face or video interview with the hiring manager and/or team members.
- Final interview with the National Planning Manager.
Key Assessment Areas:
- Marketing strategy and planning.
- Event management and delivery.
- Stakeholder engagement and relationship building.
- Data analysis and reporting.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, event delivery skills, and local engagement expertise.
- Prepare examples of successful marketing campaigns or events you have managed, demonstrating your ability to drive footfall and brand awareness.
- Research the Bluewater Shopping Centre and Landsec to show your enthusiasm for the role and understanding of the company's values and objectives.
ATS Keywords: Marketing strategy, event delivery, stakeholder engagement, data analysis, brand awareness, consumer insight, campaign management, local engagement, commercial support, creative collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, event delivery experience, and ability to engage with local stakeholders. Demonstrating a strong understanding of the role and company will be crucial for success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Google Analytics
ASSUMPTION: Familiarity with common marketing, project management, and analytics tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaborative
- Inclusive
- Responsible
- Commercial
- Innovative
Work Style:
- Strategic and hands-on approach to marketing
- Strong local engagement and stakeholder management skills
- Data-driven mindset with a focus on performance and results
- Collaborative and inclusive team player
Self-Assessment Questions:
- How do you align with Landsec's company values, particularly in the context of this role?
- How comfortable are you with working on-site at the Bluewater Shopping Centre for 3 days per week, and how do you plan to make the most of this time to engage with local stakeholders?
- How do you approach balancing strategic planning with hands-on event delivery and stakeholder engagement in a marketing role?
ASSUMPTION: Landsec values candidates who demonstrate a strong fit with their company values and a strategic, hands-on approach to marketing, with a focus on local engagement and stakeholder management.
⚠️ Potential Challenges
- Managing multiple stakeholders, including retail managers, brand partners, and local organizations, may require strong communication and negotiation skills.
- Balancing strategic planning with hands-on event delivery and stakeholder engagement may be challenging, requiring strong time management and prioritization skills.
- Working in a hybrid environment may present unique challenges, requiring strong self-motivation and communication skills when working remotely.
- Driving footfall and brand awareness for the Bluewater Shopping Centre may require innovative and creative marketing campaigns, with a focus on understanding and responding to consumer trends and preferences.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and creative problem-solving skills, as well as a deep understanding of the local market and consumer trends.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on driving footfall and brand awareness for a specific retail destination, rather than a broader brand or product.
- Industry-specific context: The retail and shopping centre industry is highly competitive, with a strong focus on consumer engagement, experience, and convenience.
- Career path comparison: This role offers opportunities for growth and progression within the marketing team or other departments within Landsec, with potential to take on more responsibility and leadership roles as the company grows.
ASSUMPTION: This role offers a unique opportunity to drive footfall and brand awareness for a specific retail destination, with a focus on local engagement and stakeholder management, and opportunities for growth and progression within the company.
📝 Sample Projects
- Planning and executing a major marketing campaign to drive footfall and brand awareness for the Bluewater Shopping Centre during a key trading period, such as Black Friday or the Christmas season.
- Developing and implementing a targeted social media strategy to engage with local consumers and drive traffic to the centre's website and physical location.
- Collaborating with retail managers and brand partners to create and execute in-centre events and promotions that enhance the shopping experience and drive sales.
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, with a focus on driving footfall and brand awareness through innovative and engaging marketing campaigns, events, and promotions.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing calendar for the Bluewater Shopping Centre, and how this role will contribute to its development and execution?
- How does the marketing team collaborate with other departments within Landsec, such as commercial, retail, and operations, to ensure marketing adds value and aligns with site priorities?
- What opportunities are there for growth and progression within the marketing team or other departments within Landsec?
- How does Landsec support the work-life balance of its employees, particularly in a hybrid work arrangement?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for growth and development, as well as the expectations and measurements of success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant marketing experience, event delivery skills, and local engagement expertise, with a focus on driving footfall and brand awareness.
- Prepare examples of successful marketing campaigns or events you have managed, demonstrating your ability to drive footfall and brand awareness.
- Research the Bluewater Shopping Centre and Landsec to show your enthusiasm for the role and understanding of the company's values and objectives.
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
