Marketing Manager - Bradley Fair

📌 Core Information

🔹 Job Title: Marketing Manager - Bradley Fair

🔹 Company: WS Development

🔹 Location: Wichita, Kansas, United States

🔹 Job Type: On-site

🔹 Category: Real Estate

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative marketing strategies for Bradley Fair
• Collaborating with the General Manager and cross-functional teams
• Managing brand strategy, marketing campaigns, advertising, events, and social media
• Working with high-end retailers and local brands to create engaging experiences

ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong organizational skills to effectively market Bradley Fair and its tenants.

📋 Key Responsibilities

✅ Create, develop, and implement an annual marketing plan to maximize the marketing budget and drive traffic to the property while staying true to the brand identity of Bradley Fair

✅ Review and understand center sales and traffic trends, and implement reporting strategies

✅ Plan and execute multiple events per month, from conception to execution

✅ Oversee public relations for the property, including composing press releases, distributing press materials, and tracking media coverage

✅ Maintain and manage website presence, email list, and social channels, with a focus on Instagram and Facebook

✅ Inform retail partners of marketing activities and support requests for on/off-site programming and activation

✅ Execute paid media programs, including digital, OOH, and print channels, as well as sponsorship efforts

✅ Manage the local production and use of on/off-site collateral material and distribution

✅ Partner with the GM to identify and create revenue-generating opportunities

✅ Prepare, review, and understand marketing budget, financial, and related reports

✅ Participate in Management on Duty rotation, tenant manager meetings, staff meetings, and other relevant management meetings

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects at different stages of development.

🎯 Required Qualifications

Education: BS in Marketing, Business Administration, or a similar field

Experience: 2-5 years of experience in marketing, event planning, social media planning, public relations, marketing, and media relations. Retail experience is preferred but not required.

Required Skills:

• Excellent oral, written, organizational, and interpersonal skills
• Proficiency in Microsoft Office and social media channels (Instagram, Facebook)
• Proficiency in marketing-based tools (i.e., Iconosquare, Canva, Klaviyo, WordPress)
• Basic knowledge of Adobe Suite products, including Photoshop, Illustrator, and InDesign (a plus)

Preferred Skills:

• Experience in the retail industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in retail marketing or event planning will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the real estate sector in Wichita, Kansas)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at Bradley Fair retailers

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends for events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically mixed-use development and retail real estate

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1990, with over three decades of experience in creating places people want to be

Company Description:

• WS Development is a vertically-integrated real estate company that conceptualizes, owns, operates, and leases mixed-use properties
• The company values art, science, innovation, and people, striving to create best-in-class experiences for customers, tenants, and partners
• WS Development is committed to diversity, equity, and inclusion, fostering a welcoming and valued environment for all employees

Company Specialties:

• Retail real estate
• Mixed-use development
• Open-air shopping centers
• Retail
• Real estate acquisitions

Company Website: http://www.wsdevelopment.com

ASSUMPTION: Working for WS Development offers candidates the opportunity to contribute to high-quality real estate projects and engage with diverse communities.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: The Marketing Manager reports directly to the General Manager of Bradley Fair and collaborates with cross-functional teams, including Corporate Marketing, Ancillary Income, Leasing teams, Development, operations, and other field team members

Work Arrangement: On-site, with occasional remote work for meetings and events

Growth Opportunities:

• Advancement to a Senior Marketing Manager or Marketing Director role within the company
• Expanding marketing expertise and skills through collaboration with various teams and projects
• Potential relocation to other WS Development properties in different regions

ASSUMPTION: This role offers a strong foundation for career growth in the real estate industry, with opportunities to learn and develop marketing skills in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Upscale, open-air shopping center with a mix of high-end retailers and local brands

Office Location(s): Bradley Fair, Wichita, Kansas

Geographic Context:

• Wichita is the largest city in Kansas, with a population of approximately 390,000 people
• The city offers a mix of urban and suburban living, with a low cost of living compared to other major metropolitan areas
• Wichita has a diverse economy, with strengths in aviation, manufacturing, and healthcare

Work Schedule: Full-time, with occasional evenings and weekends for events and meetings

ASSUMPTION: Working at Bradley Fair in Wichita offers candidates the opportunity to live and work in a mid-sized city with a relatively low cost of living and a diverse range of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the General Manager and a member of the Human Resources team
• Final interview with the Senior Vice President of Marketing
• Background check and reference check

Key Assessment Areas:

• Marketing and event planning experience
• Creativity and strategic thinking
• Communication and interpersonal skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and event planning experience, as well as any relevant skills and accomplishments
• Prepare examples of successful marketing campaigns or events you have managed, and be ready to discuss the strategies and outcomes
• Research WS Development and Bradley Fair to demonstrate your understanding of the company and its properties

ATS Keywords: Marketing, Event Planning, Social Media Management, Public Relations, Brand Strategy, Collaboration, Relationship Building, Communication, Organizational Skills, Creativity, Digital Marketing, Budget Management, Community Outreach, Multi-tasking, Microsoft Office Proficiency, Adobe Suite Knowledge

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and event planning skills, as well as their ability to work collaboratively and adapt to a dynamic work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook)
• Marketing-based tools (Iconosquare, Canva, Klaviyo, WordPress)
• Adobe Suite products (Photoshop, Illustrator, InDesign)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used daily to create, manage, and analyze marketing campaigns and events.

👔 Cultural Fit Considerations

Company Values:

• Art: WS Development values creativity and innovation in all aspects of its work
• Science: The company emphasizes data-driven decision-making and continuous learning
• Innovation: WS Development encourages experimentation and adaptability in response to changing market trends
• People: The company prioritizes the well-being and success of its employees, tenants, and customers

Work Style:

• Collaborative: WS Development fosters a culture of teamwork and cross-functional collaboration
• Adaptable: The company values employees who can pivot and respond to changing circumstances
• Creative: WS Development encourages employees to think outside the box and approach problems from unique angles

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable adapting to changing priorities and deadlines?
• Do you enjoy brainstorming and implementing creative marketing strategies?

ASSUMPTION: Candidates who align with WS Development's values and work style will be more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs and priorities of various stakeholders, including tenants, retailers, and customers
• Adapting to changes in the retail industry and consumer behavior
• Occasional evenings and weekends for events and meetings

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position in the retail industry, but with a focus on mixed-use development and a broader range of marketing channels
• Compared to other marketing roles, this position offers the opportunity to work with high-end retailers and create engaging experiences for a diverse customer base
• Career paths for this role may include advancement to Senior Marketing Manager or Marketing Director within WS Development or other real estate companies

ASSUMPTION: This role offers a unique blend of marketing and event planning experience, with the opportunity to work in a dynamic and collaborative environment.

📝 Sample Projects

• Planning and executing a grand opening event for a new retailer at Bradley Fair
• Developing and implementing a social media campaign to increase engagement and drive traffic to the property
• Collaborating with local artists and charities to create unique and engaging experiences for Bradley Fair customers

ASSUMPTION: These sample projects demonstrate the range of marketing and event planning responsibilities for this role, highlighting the opportunity to work creatively and collaboratively with various stakeholders.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Bradley Fair and WS Development?
• What are the key priorities for this role in the first 90 days?
• How does WS Development support the professional growth and development of its marketing team members?
• What are the most challenging aspects of this role, and how have previous Marketing Managers approached them?
• How does WS Development foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/jobs/3ZbFtAe4AScGbxm7jJZxQz/marketing-manager---bradley-fair-in-wichita-at-ws-development
• Tailor your resume and cover letter to highlight your marketing and event planning experience, as well as any relevant skills and accomplishments
• Prepare examples of successful marketing campaigns or events you have managed, and be ready to discuss the strategies and outcomes
• Research WS Development and Bradley Fair to demonstrate your understanding of the company and its properties
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.