Marketing Manager – Brand | 12 Month Parental Leave

📌 Core Information

🔹 Job Title: Marketing Manager – Brand (12 Month Parental Leave)

🔹 Company: Petstock Group

🔹 Location: Australia

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and executing marketing strategies for the Petstock brand
• Driving cross-functional collaboration across various departments
• Leading multi-channel campaigns for key project areas
• Monitoring and refining marketing strategies based on ROI and performance

ASSUMPTION: The job involves significant leadership in cross-departmental initiatives to unify marketing efforts, which implies strong organizational influence and collaboration.

📋 Key Responsibilities

✅ Lead creation and execution of impactful marketing activities

✅ Manage PR agency engagement across business touchpoints

✅ Develop and oversee budgets for key projects

✅ Manage brand partnerships and review tracking data

✅ Monitor campaign performance and adjust strategies accordingly

ASSUMPTION: Responsibilities suggest the role requires experience in both strategic oversight and hands-on marketing campaign management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing

Experience: 5+ years in a Marketing, Brand, or Communications position

Required Skills:

• Marketing Strategy Implementation
• Brand Management
• Effective Communication (Verbal and Written)
• Budget Management
• Cross-Functional Team Collaboration

Preferred Skills:

• Experience in the Retail industry
• Project Management Expertise

ASSUMPTION: Candidates should have a strong foundation in marketing and strategic planning, with retail experience being a significant advantage due to the company's industry.

💰 Compensation & Benefits

Salary Range: Not specified, but typically competitive within the retail marketing industry based in Australia

Benefits:

• Supportive work culture inspired by a diverse team
• Opportunities to collaborate with various departments
• Engagement in pet-friendly projects and community activities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The benefits and salary are aligned with supporting a pet-friendly work environment, emphasizing community and cultural value transfer to employees.

📌 Applicant Insights

🔍 Company Context

Industry: Retail sector, emphasizing pet care and related services

Company Size: 1,001-5,000 employees, indicating a sizable organization with opportunities for networking and growth

Founded: Not specified

Company Description:

• Inclusive team dedicated to pet health and wellbeing
• Diverse brand encompassing various specialties from grooming to veterinary services
• Commitment to positive impact on people, pets, and the planet

Company Specialties:

• Animal care products
• Retail and eCommerce operations
• Community and foundation activities

Company Website: https://www.petstockgroup.com.au/careers

ASSUMPTION: The company culture is heavily inspired by its sector, focusing on creativity and positive relationships both internally and with their customers.

📊 Role Analysis

Career Level: Mid to senior level, involving strategic, tactical, and operational role components

Reporting Structure: Likely involves reporting to senior management or direct CMO oversight

Work Arrangement: On-site, fostered in a collaborative office space in South Melbourne

Growth Opportunities:

• Expand leadership skills in a thriving retail setting
• Participate in innovative marketing projects
• Network within a substantive industry player ASSUMPTION: Opportunities for growth are embedded in the company's focus on personal and professional development through collaborative initiatives.

  🌍 Location & Work Environment

  Office Type: Supportive office environment optimized for creative teamwork

  Office Location(s): South Melbourne, establishing a central base for company operations

  Geographic Context:

  • Located in a vibrant commercial area with amenities
  • Good public transport connectivity
  • Proximity to industry events and networking opportunities

  Work Schedule: Standard full-time hours with potential for occasional extended tasks as campaign demands

  ASSUMPTION: The location in South Melbourne affords both opportunity and challenge in urban environment balancing work-life merges.

  💼 Interview & Application Insights

  Typical Process:

  • Initial application through company career site
  • Screening interview to cover fundamental skills and alignment
  • Primary interviews involving team leads and cross-functional leadership

  Key Assessment Areas:

  • Marketing and strategic alignment with company goals
  • Leadership in cross-functional roles
  • Capability to manage budgetary and project timelines effectively

  Application Tips:

  • Highlight retail and brand management experience
  • Demonstrate understanding of cross-functional collaboration
  • Showcase previous successes in managing complex projects

  ATS Keywords: Marketing Strategy, Brand Management, Retail Experience, Collaboration, Campaign Management

  ASSUMPTION: The process likely values candidates with both insight-driven strategy and practical campaign management ability, with emphasis on cultural and brand fit.

  🛠️ Tools & Technologies

  • CRM and Marketing Automation Software
  • Data Analytics Tools for campaign performance
  • Project Management software (e.g., Asana, Trello)

  ASSUMPTION: The role depends on cutting-edge tools to drive marketing efficiency and insight delivery, with a focus on technology that supports retail marketing needs.

  👔 Cultural Fit Considerations

  Company Values:

  • Unity and Collaboration at work
  • Innovation and Creativity through pets' inspiration
  • Diversity, embracing various strengths and perspectives

  Work Style:

  • Collaborative and supportive team environment
  • Proactive and adaptable approach to work tasks
  • Encouragement of fun and positive work relationships

  Self-Assessment Questions:

  • How do you approach cross-functional collaboration?
  • Provide an example of a successful marketing campaign you led?
  • How do you ensure effective budget management on marketing projects?

  ASSUMPTION: Cultural fit is as important as technical fit, with emphasis on teamwork, adaptability, and creativity in the workplace.

  ⚠️ Potential Challenges

  • Navigating cross-functional team dynamics
  • Balancing creative freedom with brand consistency
  • Ensuring campaign objectives align with broader retail goals
  • Managing diverse stakeholder expectations

  ASSUMPTION: Challenges may arise from the complexity of retail environments and the ongoing need to align diverse business units for unified brand outcomes.

  📈 Similar Roles Comparison

  • Marketing Directors typically have higher strategic oversight
  • Brand Managers might focus more narrowly on brand image than campaign execution
  • Communications Managers may focus more on PR and media relations

  ASSUMPTION: Marketing Manager roles often require balanced expertise in strategy and hands-on execution, with wider scope than pure brand management.

  📝 Sample Projects

  • A cross-channel campaign for a new Petstock product launch
  • Collaboration with PR agencies to improve corporate brand image
  • Sponsorship and event management projects for brand visibility

  ASSUMPTION: Success in previous projects related to leading brand innovations and promotions will be indicative of potential impact in this role.

  ❓ Key Questions to Ask During Interview

  • How does this role align with the overall Petstock Group marketing strategy?
  • What are the key performance indicators for this position?
  • How is success measured for marketing campaigns?
  • Can you explain the typical cross-department interactions this role will have?
  • What are the biggest challenges currently facing the marketing department?

  ASSUMPTION: Preparing questions related to strategic alignment and department interaction will demonstrate long-term interest and fit within their dynamic, collaborative environment.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your application through this link
  • Prepare a resume highlighting relevant project experiences
  • Include a cover letter focusing on specific contributions to retail marketing
  • Connect on LinkedIn with company representatives
  • Attend company webinars or informational sessions if available

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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