Marketing Manager-Brand Manager

📌 Core Information

🔹 Job Title: Marketing Manager - Brand Manager

🔹 Company: TELUS Agriculture & Consumer Goods

🔹 Location: Toronto, Ontario, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand marketing campaigns to drive global awareness and demand for TELUS Agriculture & Consumer Goods.
• Managing social media content creation and strategy to engage target audiences and grow brand presence.
• Collaborating with cross-functional teams and stakeholders to produce relevant and meaningful brand assets.
• Providing brand guidance and feedback to ensure consistent and strong market positioning.
• Staying updated on brand and marketing industry trends to inform innovative strategies and tactics.

ASSUMPTION: This role requires a strong understanding of brand management principles and experience working in a dynamic, global environment. Candidates should be comfortable working with multiple stakeholders and managing projects with tight deadlines.

📋 Key Responsibilities

✅ Support on delivering high-impact brand marketing campaigns and events with internal teams and agency partners.

✅ Produce best-in-class brand assets that align with TELUS Agriculture & Consumer Goods' purpose, visual identity, and marketing themes.

✅ Lead social media function by managing the social media calendar, developing strategic, high-quality content, and providing monthly reports and recommendations.

✅ Coordinate and manage the ongoing design schedule for a small team of designers and partners.

✅ Provide constructive brand feedback and guidance to stakeholders with a keen attention to detail and professionalism.

✅ Leverage impressive communication skills as a speaker, storyteller, and writer to distill complex narratives and engage audiences.

✅ Partner closely with the broader marketing team, colleagues across the organization, and a wide variety of stakeholders to produce assets that are relevant and meaningful to target markets.

✅ Stay on the cutting edge of brand and marketing innovation and thought leadership from industry experts, agencies, peers, and competitors.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and effectively in a fast-paced environment. Candidates should be comfortable pivoting quickly to juggle multiple tasks and initiatives.

🎯 Required Qualifications

Education: A university or college degree is preferred but not essential.

Experience: 4+ years of progressive experience in branding and marketing, with a demonstrated success in brand marketing campaigns, social media content creation, and media and PR campaigns.

Required Skills:

• Proven experience in brand management and application of brand guidelines.
• Passion for brand building and its importance to every touchpoint with an organization.
• Experience working collaboratively with cross-functional teams in a complex organization.
• Ability to thrive in a fast-paced and rapidly changing environment.
• Strong time management and ability to work independently effectively.
• Strong project management skills and attention to detail.
• Exemplary communication and interpersonal skills.
• Comfortable with ambiguity.

Preferred Skills:

• Agriculture and/or CPG marketing experience.
• Previous experience in the agriculture and consumer goods sectors.
• Ad copywriting and design experience.
• Experience working on a dynamic, global brand.
• Agency-side and client-side experience.
• Digital asset management experience.

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of the agriculture and consumer goods industries, as well as relevant marketing trends and best practices.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Toronto, the estimated salary range is CAD 90,000 - 120,000 per year. This is inclusive of base salary and annual bonus.

Benefits:

• Competitive health, dental, and vision benefits.
• Retirement savings plans with company matching.
• Employee stock purchase plan.
• Generous time-off policies, including vacation, sick days, and paid holidays.
• Flexible work arrangements and remote work options.
• Learning and development opportunities, including training and professional development.
• Employee discounts on TELUS products and services.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM EST. However, hours may vary depending on project demands and team needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation. Benefits are assumed to be competitive and standard for a company of TELUS Agriculture & Consumer Goods' size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: TELUS Agriculture & Consumer Goods operates in the IT Services and IT Consulting industry, focusing on creating better producer-to-consumer outcomes through digital solutions and data insights.

Company Size: TELUS Agriculture & Consumer Goods is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.

Founded: The company was founded in 2018 as a result of TELUS' acquisition and integration of various best-in-class solutions for the agriculture and consumer goods industries.

Company Description:

• TELUS Agriculture & Consumer Goods delivers actionable digital solutions and data insights that connect global supply chains, improving the safety, quality, and sustainability of food and consumer goods.
• The company enables efficient production and logistics outcomes while lowering the impact on the environment, creating a unified, trusted, and sustainable value chain.
• TELUS Agriculture & Consumer Goods is committed to fostering an inclusive culture that embraces diversity and is dedicated to fair employment practices.

Company Specialties:

• Analytics and Data Management
• Trade Promotion Management
• Retail Execution
• Supply Chain Management
• Order Management
• Sales Management
• Business Processes
• Market Intelligence and Insights
• Food Quality, Safety, and Compliance
• Recordkeeping
• Production Optimization
• Financial Management
• Integrated IoT

Company Website: TELUS Agriculture & Consumer Goods

ASSUMPTION: TELUS Agriculture & Consumer Goods is a subsidiary of TELUS Communications, a leading national telecommunications company in Canada. The company's focus on creating better producer-to-consumer outcomes aligns with TELUS' broader commitment to enabling remarkable human outcomes.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution. Candidates should have a proven track record in branding and marketing, with experience managing campaigns and projects.

Reporting Structure: The Brand Manager reports directly to the Senior Manager, Brand & Customer Marketing. The role works closely with cross-functional teams, including product marketing, communications, sales enablement, and customer experience.

Work Arrangement: This role is remote (telecommute), allowing for flexibility and work-life balance. However, the candidate should be comfortable working independently and managing their time effectively.

Growth Opportunities:

• As TELUS Agriculture & Consumer Goods continues to grow and expand, there may be opportunities for the Brand Manager to take on additional responsibilities or move into a leadership role.
• The company offers learning and development opportunities, including training and professional development, to help employees grow in their careers.
• Working in a dynamic and global environment, the Brand Manager will have the opportunity to gain exposure to various aspects of the business and develop a broad skill set.

ASSUMPTION: While not explicitly stated, it's assumed that career progression in this role would follow a typical marketing career path, with opportunities for advancement into senior management or specialized roles within the brand and marketing function.

🌍 Location & Work Environment

Office Type: Remote (Telecommute)

Office Location(s): While the role is remote, TELUS Agriculture & Consumer Goods has offices in various locations, including Vancouver, Calgary, Clovis, Durham, Lawrence, London, Ross-On-Wye, and Amarillo.

Geographic Context:

• Toronto, Ontario, Canada, is a multicultural city with a vibrant business environment, offering a wide range of amenities and attractions.
• The city has a humid continental climate, with warm, humid summers and cold, snowy winters.
• Toronto is well-connected by public transportation, making it easy for employees to commute to meetings or events, if required.

Work Schedule: The work schedule is flexible, with a focus on results and outcomes rather than hours worked. Employees are expected to be available during core business hours to collaborate with team members and stakeholders in different time zones.

ASSUMPTION: While the role is remote, the Brand Manager may be required to attend occasional in-person meetings or events, depending on business needs and team dynamics.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the TELUS Agriculture & Consumer Goods careers portal.
• Phone or video screen with the Talent Acquisition team to discuss the role and assess cultural fit.
• In-depth behavioral interview with the hiring manager and/or other team members to evaluate skills, experience, and alignment with the company's values.
• Case study or presentation task to demonstrate the candidate's ability to develop and implement brand marketing campaigns.
• Final interview with the Senior Manager, Brand & Customer Marketing, to discuss the candidate's fit within the team and the broader organization.

Key Assessment Areas:

• Brand management experience and expertise.
• Campaign development and execution skills.
• Social media management and content creation abilities.
• Project management and organizational skills.
• Communication and interpersonal skills, with a focus on stakeholder engagement and collaboration.
• Alignment with TELUS Agriculture & Consumer Goods' values and company culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand management experience and achievements.
• Demonstrate your understanding of the agriculture and consumer goods industries and the role's requirements in your application materials.
• Prepare a case study or presentation that showcases your ability to develop and implement a brand marketing campaign, focusing on a specific industry or product.
• Be ready to discuss your experience working with cross-functional teams and managing projects with tight deadlines.
• Research TELUS Agriculture & Consumer Goods and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Brand Management, Marketing Campaigns, Social Media Content Creation, Project Management, Stakeholder Engagement, Cross-Functional Teams, Agriculture, Consumer Goods, Global Brand, Marketing Strategy, Campaign Development, Campaign Execution, Marketing Trends

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the candidate pool. However, the typical process outlined above provides a general overview of what candidates can expect.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Design software (e.g., Adobe Creative Suite, Sketch, Figma)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's standard practices. However, the list above provides a general overview of the types of tools and technologies the Brand Manager may use in their day-to-day work.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Acting with honesty, fairness, and respect in all interactions.
• Accountability: Taking ownership of our actions and their outcomes, and being responsible for our decisions and the impact they have on others.
• Innovation: Embracing change and continuously seeking new and better ways to serve our customers and communities.
• Empowerment: Fostering an environment where team members feel valued, engaged, and empowered to contribute to our collective success.
• Sustainability: Committed to responsible business practices and minimizing our environmental impact.

Work Style:

• Collaborative: Working closely with cross-functional teams and stakeholders to achieve common goals.
• Adaptable: Embracing change and pivoting quickly to juggle multiple tasks and initiatives in a fast-paced environment.
• Results-driven: Focusing on outcomes and delivering high-quality work that meets or exceeds expectations.
• Customer-focused: Prioritizing the needs and preferences of our customers and stakeholders in all aspects of our work.

Self-Assessment Questions:

• How do you align with TELUS Agriculture & Consumer Goods' values, particularly in the context of brand management and marketing?
• How comfortable are you working independently and managing your time effectively in a remote work environment?
• How do you approach collaborating with cross-functional teams and stakeholders, particularly when managing multiple projects with tight deadlines?

ASSUMPTION: TELUS Agriculture & Consumer Goods values diversity and inclusion, and is committed to creating an environment where team members feel valued, engaged, and empowered to contribute to the company's success. Candidates should be prepared to discuss their fit with the company's values and work style in their interviews.

⚠️ Potential Challenges

• The role may require managing multiple projects and deadlines, which can be challenging in a fast-paced and dynamic environment.
• Working with a wide range of stakeholders and teams may present communication and collaboration challenges, requiring strong interpersonal and project management skills.
• The role may require occasional travel for meetings or events, which can be disruptive to personal schedules and work-life balance.
• The agriculture and consumer goods industries are subject to regulatory changes and market fluctuations, which can impact the Brand Manager's ability to plan and execute campaigns effectively.

ASSUMPTION: While these challenges are inherent to the role and the industries it serves, candidates should be prepared to discuss their strategies for managing them effectively and maintaining a strong focus on results and customer satisfaction.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a unique opportunity to work in a dynamic and global environment, with a focus on creating better producer-to-consumer outcomes through digital solutions and data insights.
• Working in the agriculture and consumer goods industries presents unique challenges and opportunities, requiring a strong understanding of the industries and their respective markets.
• Career progression in this role may follow a typical marketing career path, with opportunities for advancement into senior management or specialized roles within the brand and marketing function.

ASSUMPTION: While this role shares similarities with other brand management positions, its focus on digital solutions and data insights, as well as its commitment to creating better producer-to-consumer outcomes, sets it apart in the market.

📝 Sample Projects

• Developing and executing a global brand marketing campaign to launch a new product or service offering in the agriculture or consumer goods industries.
• Managing a social media content calendar and creating engaging, on-brand content to grow brand presence and drive user engagement.
• Collaborating with cross-functional teams to produce brand assets that align with TELUS Agriculture & Consumer Goods' purpose, visual identity, and marketing themes, and meet the needs of target markets.

ASSUMPTION: These sample projects provide a general overview of the types of initiatives the Brand Manager may work on in their role. However, the specific projects and campaigns will vary depending on the company's priorities and the needs of its customers and stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand & Customer Marketing team, and how this role fits into the broader organization?
• How does TELUS Agriculture & Consumer Goods approach collaboration and communication with cross-functional teams and stakeholders, particularly in the context of brand management and marketing?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured in these areas?
• How does TELUS Agriculture & Consumer Goods support the professional development and growth of its team members, particularly in the brand and marketing function?
• What are the most challenging aspects of working in the agriculture and consumer goods industries, and how does TELUS Agriculture & Consumer Goods approach these challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities. Candidates should be prepared to discuss their fit with the team and the broader organization, as well as their strategies for managing the challenges and opportunities presented by the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the TELUS Agriculture & Consumer Goods careers portal.
• Tailor your resume and cover letter to highlight your relevant brand management experience and achievements, focusing on the key responsibilities and required qualifications outlined in the job description.
• Prepare a case study or presentation that showcases your ability to develop and implement a brand marketing campaign, focusing on a specific industry or product. Be sure to include data and metrics to demonstrate the impact of your work.
• If applicable, provide examples of your social media content creation and management skills, highlighting your ability to create engaging and on-brand content that resonates with target audiences.
• Follow up with the TELUS Agriculture & Consumer Goods Talent Acquisition team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.