Marketing Manager - BSBI Berlin (m/f/d)
GUS Germany GmbHASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment. The ideal candidate will have a proven track record in digital marketing and campaign management.
📋 Key Responsibilities ✅ Executing and supporting the marketing strategy ✅ Planning and executing all deliverables on time ✅ Developing and implementing local marketing, outdoor campaigns, event marketing, and school outreach programs ✅ Managing the annual online marketing budget with an emphasis on ROI ✅ Developing strategies to maximize digital footprint and high SEO ✅ Creating, implementing, and monitoring online marketing campaigns ✅ Reporting on KPIs and identifying growth opportunities in the online and local market ✅ Analyzing post-campaign reports and implementing recommendations ✅ Evaluating target audiences and delivering to their needs ✅ Ensuring integration with other marketing channels and improving the multichannel experience for all customers ✅ Managing, coaching, and mentoring team members ✅ Supporting the Marketing Director on strategy and planning, as well as stakeholder meetings ✅ Proactively managing key relationships with external suppliers and internal stakeholders ✅ Researching, implementing, and testing new channels ✅ Creating brand management campaigns for products ✅ Monitoring market trends and conducting market and consumer research ✅ Developing brand guidelines and assuring brand standards across different channels and departments ✅ Organizing events such as product launches, exhibitions, and photo shootsASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and able to adapt to changing priorities.
🎯 Required QualificationsEducation: Educated to degree level in marketing or a related subject, or relevant experience in a marketing role
Experience: A minimum of five years' experience in a marketing environment
Required Skills:
- Excellent team management skills
- Excellent knowledge of digital marketing and campaign management (PPC, SEO, Google Analytics, Google Ads, CRM, CMS)
- Approaches work meticulously with thorough attention to detail
- Experience of full mix marketing, both on and offline
- Experience managing budgets and maximizing ROI
- Self-motivated and proactive attitude towards work
- Good analytical/numerical skills
- Outstanding communication skills
- Fluency in English and German
Preferred Skills:
- Experience or exposure to the education market
ASSUMPTION: Candidates with experience in the education sector may have an advantage in understanding the specific needs and challenges of this market.
💰 Compensation & BenefitsSalary Range: Based on industry standards for a Marketing Manager role in Berlin with 5-10 years of experience, the estimated salary range is €60,000 - €80,000 per year. This estimate takes into account the company's size and the location of the role.
Benefits:
- Unlimited career opportunities within the Global University Systems group
- Competitive salary and benefits package
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:00 PM) and flexibility to work additional hours as needed to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights 🔍 Company ContextIndustry: Education Administration Programs. GUS Germany GmbH is part of the Global University Systems (GUS) group, which offers a broad range of industry-relevant skills through inclusive, accessible, and digital-first learning.
Company Size: 1,001-5,000 employees. As part of a larger organization, the company offers ample opportunities for growth and collaboration.
Founded: 2003. GUS was founded by Aaron Etingen and has since grown to include 30 institutions, over 122,000 students, and over 130 academic partners worldwide.
Company Description:
- GUS Germany GmbH is an international education group that empowers students to transform their lives through education.
- The company offers a choice of career-enhancing certificate, degree, and postgraduate-level qualifications, equipping its thriving multi-national community of students for lifelong success.
- GUS Germany GmbH is committed to providing accessible and inclusive learning opportunities, with a focus on digital-first education.
Company Specialties:
- Education
- Digital learning
- International education
- University degrees
- Lifelong learning
- Higher education
Company Website: http://bit.ly/GUS-lia
ASSUMPTION: GUS Germany GmbH is part of a larger organization with a strong global presence, offering opportunities for international collaboration and growth.
📊 Role AnalysisCareer Level: Mid-level to senior. This role offers the opportunity to manage a team and contribute to strategic decision-making.
Reporting Structure: The Marketing Manager will report directly to the Marketing Director and work closely with internal and external stakeholders, including the marketing/sales team in London, Germany, The Philippines, and India.
Work Arrangement: On-site, with flexibility to work additional hours as needed to meet project deadlines.
Growth Opportunities:
- Progression to a senior marketing role or management position within the GUS group
- Expanding skills and expertise in digital marketing and campaign management
- Gaining experience working with a diverse, international team
ASSUMPTION: This role offers significant opportunities for professional growth and development within the GUS group.
🌍 Location & Work EnvironmentOffice Type: Modern, collaborative office space in central Berlin
Office Location(s): Dessauer Str. 3-5, 10963 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational facilities
- Berlin is well-connected by public transportation, making it easy to commute to work
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 5:00 PM) with flexibility to work additional hours as needed
ASSUMPTION: The office location in central Berlin offers easy access to public transportation and numerous amenities, making it an attractive work environment for professionals.
💼 Interview & Application InsightsTypical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the Marketing Director and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Digital marketing and campaign management skills
- Team management and leadership abilities
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to digital marketing and campaign management, as well as your experience managing teams and budgets
- Research the company and industry to demonstrate your understanding of the market and your enthusiasm for the role
ATS Keywords: Digital Marketing, Campaign Management, PPC, SEO, Google Analytics, Google Ads, CRM, CMS, Team Management, Budget Management, Analytical Skills, Communication Skills, Lead Generation, Market Research, Brand Management, Event Marketing
ASSUMPTION: The application process for this role may involve several stages, including interviews with HR and relevant team members, to assess the candidate's skills and cultural fit.
🛠️ Tools & Technologies- Google Analytics
- Google Ads
- CRM (Customer Relationship Management) software
- CMS (Content Management System) software
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit ConsiderationsCompany Values:
- Innovation
- Quality
- Integrity
- Diversity
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you align with the company's values, particularly innovation and collaboration?
- How do you approach working in a dynamic, fast-paced environment with multiple stakeholders?
- How do you ensure high-quality results while managing multiple projects and deadlines?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with the company's values will be more likely to succeed in this role.
⚠️ Potential Challenges- Managing a team remotely and ensuring effective communication and collaboration
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Balancing multiple projects and deadlines while maintaining high-quality results
- Navigating the complexities of the education market and understanding the specific needs of students and stakeholders
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison- Marketing Manager (Education sector) vs. Marketing Manager (Corporate sector): The primary difference lies in the target audience and the specific needs of the market. In the education sector, marketing efforts focus on student recruitment and brand awareness, while in the corporate sector, marketing efforts may focus on product promotion and customer acquisition.
- Marketing Manager (Berlin) vs. Marketing Manager (Other locations): The location of the role may impact the marketing strategy, with a focus on local events, outreach, and community engagement in Berlin, while other locations may require a more regional or global approach.
- Marketing Manager (GUS Germany GmbH) vs. Marketing Manager (Other organizations): The size and structure of the organization may impact the role's scope and responsibilities. In a larger organization like GUS Germany GmbH, the Marketing Manager may have more opportunities for collaboration and growth, while in smaller organizations, the role may be more focused on day-to-day tasks and execution.
ASSUMPTION: Understanding the differences between similar roles can help candidates tailor their application and interview responses to highlight their relevant experience and skills.
📝 Sample Projects- Developing and executing a targeted digital marketing campaign to increase student enrollment in a specific program
- Conducting market research to identify trends and opportunities in the education sector and developing strategies to capitalize on them
- Managing a team to plan and execute a successful event, such as a product launch or exhibition, to raise brand awareness and generate leads
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Marketing Manager role at GUS Germany GmbH.
❓ Key Questions to Ask During Interview- How does this role fit into the overall marketing strategy for BSBI and the GUS group?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company approach collaboration and communication with internal and external stakeholders?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and priorities.
📌 Next Steps for Applicants To apply for this position:- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company and industry, and practicing your responses to common interview questions
- Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.