Marketing Manager Bulgaria

📌 Core Information

🔹 Job Title: Marketing Manager Bulgaria

🔹 Company: Just Eat Takeaway.com

🔹 Location: Sofia, Sofia-Grad, Bulgaria

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local B2C and B2B marketing strategies
• Driving brand visibility and business growth through effective campaigns
• Collaborating with global and local stakeholders to ensure alignment with business objectives
• Analyzing local performance and optimizing campaigns based on insights

ASSUMPTION: This role requires a strong understanding of local market dynamics and customer needs to create targeted and effective marketing campaigns.

📋 Key Responsibilities

✅ Lead the development and execution of local marketing campaigns and calendar, ensuring alignment with global and local objectives

✅ Translate customer and partner insights into effective initiatives in collaboration with other Marketing stakeholders to drive high relevance and growth

✅ Implement and execute global and local marketing campaigns and initiatives to drive customer and partners engagement and JET brand visibility

✅ Plan, execute, and evaluate multi-channel communications and activations, ensuring they align with brand positioning and market needs

✅ Track local performance against agreed KPIs and health metrics, optimizing campaigns based on insights and sharing best practices

✅ Analyze local customer and partner opportunities, advocating for necessary adjustments to improve campaign effectiveness

✅ Act as a business partner and connector both globally and locally (B2C, B2B, Sales, CS, and Scoober), delivering effective and sustainable commercial strategies

✅ Manage the local marketing budget, including planning and tracking of BTL activities and utilisation of B2C and B2B voucher budgets, with global alignment on local needs

ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of marketing experience, preferably in an FMCG and/or e-commerce environment

Required Skills:

• Strong commercial understanding
• Good analytical and problem-solving skills
• Hands-on and flexible approach, adapting to the rapid pace of business
• Good collaboration skills with multiple internal and external parties
• Planning and organizational skills for strong Project Management
• Excellent writing and communication skills. Fluent in Bulgarian and English (both written and spoken)
• Good knowledge of digital channels

Preferred Skills:

• Experience in a similar role or industry
• Familiarity with marketing automation tools

ASSUMPTION: While not explicitly stated, experience in the food delivery industry or working with restaurants would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Bulgaria with 2-5 years of experience, the estimated salary range is €25,000 - €40,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and international work environment

Working Hours: Full-time position with standard office hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Just Eat Takeaway.com operates in the online food delivery market, connecting consumers with restaurants through its platform in 17 countries.

Company Size: With over 10,000 employees, Just Eat Takeaway.com is a large organization with a global presence.

Founded: Just Eat Takeaway.com was founded in 2000 and has since grown to become a leading global online delivery marketplace.

Company Description:

• Just Eat Takeaway.com is a leading global online delivery marketplace, connecting consumers and restaurants through its platform in 17 countries.
• The company brings together the stability of a global business with the agility of a start-up, fostering a fun, fast-paced, and supportive work environment.
• Just Eat Takeaway.com offers opportunities for professional growth and the chance to work with some of the best-known brands in the industry.

Company Specialties:

• Online food delivery
• Technology and product development
• Marketing and e-commerce
• Business development and talent acquisition

Company Website: careers.justeattakeaway.com

ASSUMPTION: Just Eat Takeaway.com's large size and global presence offer applicants the opportunity to work in a dynamic and international environment with ample growth prospects.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and progression within the company.

Reporting Structure: The Marketing Manager Bulgaria reports directly to the Marketing Director for Bulgaria and Romania.

Work Arrangement: This is an on-site position based in Sofia, Bulgaria, with the possibility of occasional remote work.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to cover additional markets or product lines
• Development of leadership and management skills through team mentoring and project management

ASSUMPTION: The Marketing Manager Bulgaria role offers a clear path for career progression within the company, with opportunities for growth and development in various aspects of marketing.

🌍 Location & Work Environment

Office Type: Just Eat Takeaway.com's Sofia office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 109 Bulgaria Blvd., Office 27 floor level -1, Sofia, 1404, Bulgaria

Geographic Context:

• Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million people.
• The city is known for its vibrant cultural scene, historical landmarks, and beautiful parks.
• Sofia offers a high quality of life, with affordable living costs compared to other European capitals.

Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:00 PM.

ASSUMPTION: Just Eat Takeaway.com's Sofia office provides a modern and collaborative work environment, with easy access to the city's cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Marketing Director for Bulgaria and Romania

Key Assessment Areas:

• Marketing strategy and campaign development
• Analytical and problem-solving skills
• Collaboration and stakeholder management
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Research Just Eat Takeaway.com's marketing strategies and be ready to discuss how you can contribute to their success

ATS Keywords: Marketing strategy, campaign development, local market dynamics, customer insights, stakeholder management, brand visibility, business growth, marketing automation, digital channels

ASSUMPTION: Just Eat Takeaway.com's interview process is designed to assess candidates' marketing expertise, problem-solving skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Google Analytics and other web analytics tools
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with marketing automation tools and web analytics platforms is beneficial for this role, as they are commonly used in the marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: putting customers at the heart of everything we do
• Collaboration: working together to achieve common goals
• Innovation: continuously improving and staying ahead of the competition
• Integrity: acting with honesty and transparency in all our actions

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication
• Data-driven and analytical, with a focus on using insights to inform decision-making

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns in a local market?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
• Do you have strong analytical and problem-solving skills, with a data-driven approach to marketing?

ASSUMPTION: Just Eat Takeaway.com's culture values collaboration, innovation, and a customer-centric approach, making it an ideal fit for candidates with strong marketing skills and a passion for driving business growth.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing global and local marketing objectives
• Keeping up with the fast-paced nature of the online food delivery industry and adapting marketing strategies accordingly
• Working in a large, global organization with a diverse range of teams and departments
• Navigating the competitive Bulgarian market and standing out among local competitors

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in the role.

📈 Similar Roles Comparison

• Marketing Manager roles in other industries may have different target audiences and marketing channels, but the core responsibilities and required skills remain similar
• In the food delivery industry, Marketing Managers must have a deep understanding of local market dynamics and customer needs to create effective marketing campaigns
• Career progression in marketing typically involves moving into senior roles with broader responsibilities or specializing in a specific marketing discipline

ASSUMPTION: While Marketing Manager roles share many similarities across industries, the unique aspects of the food delivery industry and local market dynamics make this role distinct.

📝 Sample Projects

• Developing and executing a local marketing campaign to launch a new restaurant partner in Sofia
• Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
• Collaborating with the global marketing team to adapt global campaigns for the Bulgarian market

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Manager Bulgaria may undertake in the role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies for the Bulgarian market and how this role fits into those plans?
• How does the Marketing Manager Bulgaria role collaborate with other teams and departments within the company?
• What opportunities are there for professional growth and development within the company?
• How does Just Eat Takeaway.com support work-life balance for its employees?
• What are the biggest challenges facing the Bulgarian market for online food delivery, and how can this role help address them?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Research Just Eat Takeaway.com's marketing strategies and be ready to discuss how you can contribute to their success
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.