📌 Core Information
🔹 Job Title: Marketing Manager Business Marketing - 12 months fixed term opportunity
🔹 Company: Commonwealth Bank
🔹 Location: Sydney, NSW - CBP South, 11 Harbour Street, Sydney CBD Area
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid, 2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing programs focused on acquiring new customers and enhancing customer experience
- Collaborating with Major Client Group (MCG) Business Banking division to support customers
- Working on projects across all business and institutional segments
- Delivering world-class marketing initiatives in collaboration with stakeholders and agency partners
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth through effective marketing campaigns.
📋 Key Responsibilities
✅ Lead marketing programs to acquire new customers and grow share, enhancing the experience of existing customers
✅ Partner with MCG Business Banking division to support customers in managing and growing their businesses
✅ Deliver marketing initiatives that increase awareness of CommBank business brand, deepen customer relationships, and support advocacy
✅ Work on projects across all business and institutional segments
✅ Collaborate with stakeholders and agency partners to deliver world-class marketing initiatives
ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to achieve marketing objectives.
🎯 Required Qualifications
Education: Degree in Marketing or a related discipline (preferred)
Experience: Proven experience in delivering Account Based Marketing programs to enterprise and corporate customers (essential)
Required Skills:
- Experience delivering Account Based Marketing programs via Salesforce (advantage)
- Executional experience across multi-channel campaigns, including event management, content, and paid media
- Understanding of key industry trends, such as sustainability, cyber security, macroeconomics, and tech innovation
- Strong commercial acumen, with a passion for quantifying, attributing, and improving the value of marketing activity
- Ability to deliver superior outcomes under tight deadlines, with competing requirements
- Project management skills, including building project plans to deliver on time, within budget, and to objectives
- Previous experience working with creative agencies, external partnerships, and relationship management/executive teams
Preferred Skills:
- Experience working in a financial services or related industry
- Fluency in additional languages (advantage)
ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record in delivering successful campaigns are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the financial services sector)
Benefits:
- Flexible work arrangements, including working from home and flexible hours
- Competitive salary and bonus structure
- Employee share purchase plan
- Discounted financial products and services
- Health and wellness programs
- Learning and development opportunities
Working Hours: Full-time (38 hours per week), with flexibility to balance work between office and home
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Commonwealth Bank is Australia's leading provider of financial services, offering a wide range of products and services to retail, premium, business, and institutional customers.
Company Size: 10,001+ employees. As a large organization, Commonwealth Bank offers numerous opportunities for career growth and development.
Founded: 1911. Commonwealth Bank has a long history and established presence in the Australian financial services market.
Company Description:
- Australia’s leading provider of financial services
- Offers a full range of financial services, including retail, premium, business, and institutional banking, funds management, superannuation, insurance, investment, and sharebroking products and services
- Employs over 52,000 people and serves over 15 million customers
Company Specialties:
- Retail banking
- Business banking
- Institutional banking
- Funds management
- Superannuation
- Insurance
- Investment and sharebroking
Company Website: www.commbank.com.au
ASSUMPTION: Commonwealth Bank's extensive product range and customer base provide ample opportunities for marketing professionals to gain experience and make an impact.
📊 Role Analysis
Career Level: Mid-level marketing professional with 2-5 years of experience in B2B marketing, seeking to grow their career in a large financial services organization.
Reporting Structure: This role reports directly to the Head of Corporate and Institutional Marketing and works closely with the Major Client Group (MCG) Business Banking division.
Work Arrangement: Hybrid (2 days in office), with flexibility to balance work between office and home.
Growth Opportunities:
- Progression to senior marketing roles within the organization
- Expansion of responsibilities across different business segments
- Development of leadership and management skills
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers a unique opportunity to gain experience in a large financial services organization and make a significant impact on business growth through effective marketing campaigns.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): 11 Harbour Street, Sydney NSW 2000, Australia
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales
- The CBD area is a vibrant and bustling district with numerous shops, restaurants, and cultural attractions
- Sydney offers a high standard of living, with excellent education, healthcare, and entertainment options
Work Schedule: Full-time (38 hours per week), with flexibility to balance work between office and home.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to the needs of modern professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Face-to-face interview with the hiring manager and relevant stakeholders
- Final interview with the Head of Corporate and Institutional Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Cross-functional collaboration and stakeholder management
- Commercial acumen and data-driven decision making
- Cultural fit and alignment with Commonwealth Bank's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of the role and Commonwealth Bank's business through well-researched and thoughtful responses
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Showcase your ability to work effectively in a hybrid work environment
ATS Keywords: Account Based Marketing, Salesforce, Multi-channel Campaigns, Event Management, Content Creation, Paid Media, Industry Trends, Sustainability, Cyber Security, Macroeconomics, Tech Innovation, Commercial Acumen, Project Management, Creative Agencies, Relationship Management, Executive Teams
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through well-structured responses and relevant examples.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Microsoft Office (Word, Excel, PowerPoint)
- Project management tools (Asana, Trello, Jira)
- Creative suite (Adobe Creative Cloud)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used extensively for campaign planning, execution, and analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Collaboration
- Accountability
- Innovation
Work Style:
- Results-driven
- Adaptable and resilient
- Strong communication and interpersonal skills
- Ability to work effectively in a hybrid work environment
- Passionate about continuous learning and development
Self-Assessment Questions:
- Do you have a proven track record of delivering successful marketing campaigns in a B2B environment?
- Are you comfortable working in a hybrid work arrangement and collaborating with remote team members?
- Do you share Commonwealth Bank's values and commitment to customer focus, integrity, collaboration, accountability, and innovation?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Commonwealth Bank's values and work style are more likely to succeed in this role and contribute to the organization's success.
⚠️ Potential Challenges
- Managing competing priorities and tight deadlines
- Working effectively in a large, matrixed organization
- Adapting to changes in the market and regulatory environment
- Balancing the demands of multiple stakeholders
- Developing and maintaining strong relationships with agency partners
ASSUMPTION: These challenges can be overcome through effective project management, strong communication, and a focus on delivering results.
📈 Similar Roles Comparison
- This role is similar to other Marketing Manager positions in the financial services industry, with a focus on B2B marketing and campaign execution
- However, this role offers the unique opportunity to work with the Major Client Group (MCG) Business Banking division and gain experience in a large, established organization
- Career progression in this role could lead to senior marketing roles within the organization or other opportunities in the financial services industry
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a targeted Account Based Marketing campaign for a key business segment
- Planning and managing a large-scale industry event or conference
- Creating and implementing a content marketing strategy to enhance customer engagement and advocacy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does this role support the overall business objectives of the Major Client Group (MCG) Business Banking division?
- What are the key priorities for this role in the first 90 days?
- How does Commonwealth Bank support the professional development and growth of its marketing employees?
- What is the expected timeline for reviewing and providing feedback on my application?
ASSUMPTION: Asking thoughtful and well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
