Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Green Mountain Habitat for Humanity

🔹 Location: Williston, VT

🔹 Job Type: Full-Time, On-Site

🔹 Category: Non-profit Organizations

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for GMHFH's mission and ReStores
• Creating engaging content and graphics for various platforms
• Managing social media presence and paid digital advertising campaigns
• Tracking and analyzing campaign performance and KPIs

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and proficiency in digital marketing tools.

📋 Key Responsibilities

✅ Design and implement marketing strategies for organization-wide programming

✅ Produce marketing collateral and graphics for print and digital media

✅ Plan, promote, and execute affiliate and ReStore community events

✅ Prepare monthly presentations highlighting marketing results and proposals

✅ Create content, post, and manage social media for GMHFH and ReStores

✅ Implement and monitor paid digital advertising campaigns

✅ Maintain and update the organization's website and write SEO-friendly content

✅ Track, analyze, and report on KPIs and campaign status to stakeholders

✅ Manage marketing budgets and media buys with help from stakeholders

✅ Take high-quality, on-brand photos for use in print and digital media

✅ Drive marketing communications related to the organization's strategic plan

✅ Collaborate with department leadership on internal communication

✅ Adhere to Habitat for Humanity visual brand guidelines and maintain an on-brand tone and voice

✅ Perform other duties as assigned

ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and proficiency in using various marketing tools and platforms.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or communications or equivalent degree or relevant experience.

Experience: 2-4 years of marketing or relevant experience.

Required Skills:

• Excellent written and verbal communication skills
• Proven experience creating content, managing, and advertising on social media
• Experience setting up and optimizing Google and Microsoft ad campaigns
• Proven graphic design skills and competence with Canva and/or Adobe Creative Suite
• Basic HTML, website design, and management skills
• E-mail marketing and copywriting experience
• Narrative creation experience
• Demonstrated proficiency with MS Office Suite
• Able to work well in a team environment, handle multiple assignments, and meet deadlines

Preferred Skills:

• Experience managing Google ad grants
• Knowledge of Google Business Profile, Apple Business Manager, and Yelp

ASSUMPTION: Candidates with experience in non-profit marketing or affordable housing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year, dependent on relevant skills and experience.

Benefits:

• Health Reimbursement Plan (up to $6,350.00 annually)
• Combined 200 hours of vacation and sick time
• Ten paid holidays
• 5% retirement match beginning after one year of successful employment
• 20% discount at Habitat Restores

Working Hours: Monday-Friday, with occasional evenings and weekend days required

ASSUMPTION: The salary range provided is based on the organization's current compensation structure and may be subject to change based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, specifically focused on affordable housing and community development.

Company Size: 11-50 employees. This size allows for a close-knit team and the opportunity to make a significant impact on the organization's mission.

Founded: 1984. Green Mountain Habitat for Humanity has a long history of serving the Northwest Vermont community.

Company Description:

• Driven by the vision that everyone needs a decent place to live, GMHFH builds homes, community, and hope in a service area that includes Chittenden, Franklin, Grand Isle, and Lamoille counties.
• The organization partners with families and individuals in need of a hand-up to build safe, energy-efficient, and affordable homes.
• Through financial support, volunteering, or adding a voice to support affordable housing, everyone can help families achieve the strength, stability, and self-reliance they need to build better lives for themselves.

Company Specialties:

• Affordable Housing
• Donation Centers
• Resale Stores
• Non-Profit
• Volunteers
• Construction
• and Housing

Company Website: vermonthabitat.org

ASSUMPTION: Working at GMHFH offers the opportunity to make a tangible difference in the community while gaining valuable marketing experience in the non-profit sector.

📊 Role Analysis

Career Level: Mid-level marketing professional with the opportunity to grow and make a significant impact on the organization's mission.

Reporting Structure: Reports to the ReStore Director and works collaboratively with other departments.

Work Arrangement: On-site, with occasional evenings and weekend days required for events and other duties as assigned.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the organization as it grows
• Opportunity to gain experience in various aspects of marketing, including event planning, digital advertising, and content creation
• Chance to work closely with leadership and gain insights into non-profit management and community development

ASSUMPTION: This role offers a unique blend of marketing and community engagement experience, making it an excellent fit for a candidate looking to grow their career in the non-profit sector.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and mission-driven work environment.

Office Location(s): 400 Cornerstone Dr, Suite 315, Williston, VT 05495, US

Geographic Context:

• Williston is a small city in Northwest Vermont with a population of approximately 9,000 residents.
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions.
• GMHFH serves a wide service area, including Chittenden, Franklin, Grand Isle, and Lamoille counties, allowing for diverse community engagement opportunities.

Work Schedule: Monday-Friday, with occasional evenings and weekend days required for events and other duties as assigned.

ASSUMPTION: The on-site work environment at GMHFH fosters collaboration and teamwork, with a strong focus on the organization's mission and community impact.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the ReStore Director
• In-person or virtual interview with the ReStore Director and other department heads
• Background check and reference check
• Final decision and offer

Key Assessment Areas:

• Marketing and communication skills
• Creativity and problem-solving abilities
• Understanding of and alignment with GMHFH's mission and values
• Adaptability and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of GMHFH's mission and how your skills and experience align with the role
• Prepare examples of your marketing work, including social media campaigns, event planning, and graphic design projects
• Be ready to discuss your familiarity with and enthusiasm for affordable housing and community development

ATS Keywords: Marketing strategy, graphic design, social media management, content creation, email marketing, SEO, event planning, budget management, communication skills, team collaboration, digital advertising, website management, photo management, data analysis, narrative creation, MS Office proficiency

ASSUMPTION: The application process for this role is designed to assess the candidate's marketing skills, creativity, and alignment with GMHFH's mission and values.

🛠️ Tools & Technologies

• Canva
• Adobe Creative Suite
• MS Office Suite
• Google Ads
• Bing Ads
• Meta Ads
• Yelp
• MailChimp
• Bloomerang/Kindful
• WordPress/FireSpring

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Housing for All
• Diversity, Equity, and Inclusion
• Community
• Integrity
• Excellence

Work Style:

• Collaborative and team-oriented
• Mission-driven and results-focused
• Adaptable and resourceful
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do my personal values align with GMHFH's mission and values?
• Am I comfortable working in a close-knit, mission-driven team environment?
• Do I have the creativity, adaptability, and problem-solving skills needed to succeed in this role?

ASSUMPTION: Candidates who are passionate about GMHFH's mission, have strong communication skills, and are comfortable working in a collaborative, mission-driven environment are likely to be a good fit for this role.

⚠️ Potential Challenges

• Occasional evenings and weekend days required for events and other duties as assigned
• Working with a limited marketing budget and finding creative solutions to maximize impact
• Balancing multiple marketing channels and responsibilities
• Managing up and collaborating with various departments and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to GMHFH's mission and values.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on promoting affordable housing and community development initiatives
• GMHFH offers a unique blend of marketing and community engagement experience
• Career path opportunities may include advancement within the organization or transitioning to other non-profit or marketing roles

ASSUMPTION: Candidates should consider their interest in affordable housing and community development, as well as their long-term career goals, when comparing this role to other marketing positions.

📝 Sample Projects

• Developing and executing a social media campaign to promote a Habitat home dedication event
• Creating and distributing a press release announcing a new ReStore location
• Designing and implementing a targeted digital advertising campaign to drive traffic to the GMHFH website and increase donations

ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and the opportunity to make a tangible impact on GMHFH's mission and community engagement.

❓ Key Questions to Ask During Interview

• Can you describe the organization's marketing priorities for the next year, and how this role fits into those plans?
• How does the ReStore Director support the marketing manager's success in this role?
• What opportunities are there for professional growth and development within the organization?
• How does GMHFH engage with and support its volunteers and donors?
• What is the team culture like, and how does it contribute to the organization's mission and success?

ASSUMPTION: These questions are designed to assess the candidate's understanding of and alignment with GMHFH's mission and values, as well as their fit within the organization's team culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your marketing work, including social media campaigns, event planning, and graphic design projects
• Be ready to discuss your familiarity with and enthusiasm for affordable housing and community development
• Follow up with the ReStore Director one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.