📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Glanbia
🔹 Location: United States
🔹 Job Type: Hybrid (2 days in office)
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading brand building and marketing plans for think! and Amazing Grass brands
- Developing and executing omnichannel marketing strategies
- Managing marketing budget and agency partnerships
- Collaborating with cross-functional teams and stakeholders
- Driving brand equity growth and business results
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Lead the development and execution of brand building and marketing plans for think! and Amazing Grass brands
✅ Develop and execute omnichannel marketing strategies across the funnel, including digital media, retailer media, influencers, and in-store customer activation
✅ Oversee storytelling and communication of brand equity strategy and activation plans
✅ Manage marketing budget and agency partnerships to deliver fully integrated marketing plans
✅ Monitor timelines, key milestones, and KPIs to ensure efficient, on-time delivery of campaigns and brand activations
✅ Drive alignment across brand and marketing KPIs to support overall brand strategy and annual plans
✅ Champion best-in-class creative development and execution to drive differentiation and breakthrough in the marketplace
✅ Champion a mindset of test and learn to continually enhance and evolve activation and marketing plans
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to drive brand growth and business results.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA preferred
Experience: 5-7 years of experience required, preferably in like industry, consumer packaged goods
Required Skills:
- Proven track record of growing brands through creative methods
- Ability to understand and convert consumer, category, competitor, and channel/customer insights into brand strategy/plans
- Annual marketing budget development and monthly budget management
- 360-degree campaign development process, creative evaluation, and media strategy
- Strong organizational, communication, and analytical skills
- Proficient in PowerPoint and Excel
- Ability to work well with cross-functional teams and stakeholders
- Results-oriented with high level of initiative and assertiveness
Preferred Skills:
- Experience in the health and wellness industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in consumer packaged goods and a passion for health and wellness are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 (Illinois-based candidates)
Benefits:
- Health & Dental Plan
- Generous Family Leave Policy
- Staff Discounts
- 401K
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is for Illinois-based candidates and may vary for other locations. Factors such as skills, experience, and comparison to current employees may influence the actual salary.
📌 Applicant Insights
🔍 Company Context
Industry: Glanbia is a global nutrition company operating in the food and beverage services industry.
Company Size: Glanbia has approximately 5,001-10,000 employees worldwide.
Founded: Glanbia was founded in 1997 and is headquartered in Kilkenny, Ireland.
Company Description:
- Glanbia is a better nutrition company, helping people live full, healthy lives.
- The company is a team of scientists, innovators, tastemakers, and relationship-builders, creating better nutrition products and more sustainable ways of doing business.
- Glanbia's heritage is in dairy, but it has evolved to become a global nutrition leader, home to brands and ingredients that help people around the world perform well, recover quickly, and stay strong, at any age.
Company Specialties:
- Whey Proteins
- Performance Nutrition
- Dairy Ingredients
- Cheese
- Micronutrient Premix Solutions
- Milk Protein Isolates
- Specialty Nutritional Ingredients
- Consumer Brands
- Performance Nutrition
- Lifestyle Nutrition
- Weight Management
- Protein
- Bioactives
- Nutrition Solutions
- Flavors
Company Website: https://www.glanbia.com/
ASSUMPTION: Glanbia's diverse product portfolio and global presence offer opportunities for career growth and development within the nutrition industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting to the Senior Brand Manager.
Reporting Structure: The Marketing Manager will oversee agency partnerships and collaborate with cross-functional teams, including sales, product development, and research and development.
Work Arrangement: This is a hybrid role, requiring employees to be on-site for two days per week.
Growth Opportunities:
- Potential advancement to Senior Brand Manager or other leadership roles within the marketing department
- Expansion of responsibilities to include additional brands or categories within Glanbia's portfolio
- Opportunities to work on international projects or assignments
ASSUMPTION: This role offers opportunities for career growth and development within Glanbia's marketing department and the broader nutrition industry.
🌍 Location & Work Environment
Office Type: Glanbia's office in Downers Grove, IL, is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Downers Grove, IL
Geographic Context:
- Downers Grove is a suburb of Chicago, offering a mix of urban and suburban living
- The area is known for its strong job market, excellent schools, and diverse communities
- Chicago offers a wide range of cultural attractions, including museums, theaters, and sports teams
Work Schedule: Full-time, 40 hours per week, with two days required on-site in Downers Grove, IL
ASSUMPTION: Glanbia's office environment and location in Downers Grove, IL, provide a supportive and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Brand strategy and marketing plan development
- Budget management and agency partnership
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Glanbia's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of brand campaigns or marketing initiatives you've led, including results and learnings
- Research Glanbia's brands and competitors to demonstrate your understanding of the market and industry
ATS Keywords: Marketing Manager, Brand Strategy, Marketing Plans, Budget Management, Agency Management, Communication Skills, Analytical Skills, Creative Development, Stakeholder Management, Digital Media, Retailer Media, Influencer Marketing, Customer Activation, KPI Management, Presentation Skills, Team Collaboration, Results Orientation
ASSUMPTION: Glanbia's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with relevant marketing, project management, and design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Respect
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Passionate about health and wellness
Self-Assessment Questions:
- How do you demonstrate Glanbia's value of innovation in your daily work?
- Can you provide an example of a time when you had to adapt to changing priorities or ambiguity in a previous role?
- How do you build and maintain strong relationships with internal and external stakeholders?
ASSUMPTION: Candidates who align with Glanbia's values and work style are more likely to be successful in this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple brands and marketing campaigns simultaneously
- Working with various stakeholders, including agencies, internal teams, and external partners
- Adapting to changing market conditions and consumer preferences
- Balancing strategic thinking with day-to-day tactical execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-oriented mindset.
📈 Similar Roles Comparison
- This role is similar to other Marketing Manager positions within the consumer packaged goods industry, with a focus on brand strategy and marketing plan development
- However, this role is unique in its focus on the health and wellness category and Glanbia's portfolio of brands
- Career progression in this role may lead to senior marketing or leadership positions within Glanbia or the broader nutrition industry
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path within the marketing and nutrition industries.
📝 Sample Projects
- Developing a comprehensive marketing plan for the launch of a new product or brand extension
- Conducting market research and consumer insights analysis to inform brand strategy and positioning
- Managing a cross-functional team to execute a large-scale marketing campaign, including media planning, creative development, and event management
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to Glanbia's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does Glanbia support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture before making a decision to accept the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of brand campaigns or marketing initiatives you've led, including results and learnings
- Research Glanbia's brands and competitors to demonstrate your understanding of the market and industry
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
