📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Kempinski Hotels
🔹 Location: Seychelles - Baie Lazare
🔹 Job Type: Fixed Term - Full Time
🔹 Category: Hospitality - Marketing
🔹 Date Posted: 6th May 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in positioning and promoting Kempinski Seychelles Resort as a market leader through marketing activities
- Creating and implementing marketing plans, coordinating with agencies, and monitoring campaign performance
- Maintaining budget control and ensuring brand compliance
- Developing and running marketing campaigns, analyzing their effectiveness, and taking corrective measures
ASSUMPTION: This role requires a balance of strategic planning and hands-on implementation, with a focus on driving results and maintaining brand standards.
📋 Key Responsibilities
✅ Under the supervision of the Director of Sales & Marketing, create the hotel media and marketing plan.
✅ Implement media and marketing plan and coordinate with agencies.
✅ Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
✅ Play a significant role in developing the hotel Marketing budget and maintain budget control.
✅ Under the guidance of the Director of Sales & Marketing, create and implement all Marketing activities.
✅ Plan, coordinate and implement direct marketing, both on- and offline.
✅ Create, coordinate and maintain give-aways and collateral.
✅ Provide content and images for websites according to Corporate Identity.
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor degree in hospitality or in marketing
Experience: 3 to 4 years experience in the hotel marketing department
Required Skills:
- Proficient understanding of the Marketing Principle fundamentals, concepts, tools, and practices
- Experience in developing and running Marketing campaigns and their analysis
- Strong project management skills
- Excellent communication and interpersonal skills
- Fluency in English (both written and spoken)
Preferred Skills:
- Experience with CRM software
- Familiarity with SEO and social media marketing
- Proficiency in using Microsoft Office Suite
ASSUMPTION: Candidates should have a solid foundation in marketing principles and practical experience in hotel marketing. Familiarity with digital marketing and relevant software is a plus.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between SCR 50,000 - 70,000 per annum, depending on experience and qualifications. This is an estimate based on industry standards for a Marketing Manager role in the Seychelles.
Benefits:
- Accommodation and meals provided
- Medical insurance
- Flight allowance
- Gratuity
- Uniform and laundry allowance
Working Hours: Full-time position, typically working 40 hours per week. Flexibility may be required to meet business needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality - Luxury Hotels
Company Size: Kempinski Hotels is a large organization with over 10,000 employees worldwide. This means there are ample opportunities for career growth and learning from experienced colleagues.
Founded: 1897, in Germany
Company Description:
- Kempinski Hotels is a luxury hotel group with a rich European heritage, offering distinctive luxury experiences in many of the world's most well-known cities and resorts
- Known for impeccable service, superb cuisine, and luxurious accommodations
- Emphasizes style, mobility, and efficiency for both leisure and business guests
Company Specialties:
- Luxury Hospitality and Hotel Management
- Brand Management
- Marketing and Sales
Company Website: www.kempinski.com
ASSUMPTION: Kempinski Hotels is a well-established and reputable hospitality company, known for its high standards and commitment to exceptional service.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a management role or an ambitious junior manager seeking to grow within the hospitality industry.
Reporting Structure: The Marketing Manager reports directly to the Director of Sales and Marketing.
Work Arrangement: This is an on-site, full-time position with a fixed-term contract. The role may require flexibility to meet business needs.
Growth Opportunities:
- Potential to progress to a Director of Sales and Marketing role or other senior management positions within the company
- Opportunities to work in different locations and gain international experience
- Chance to develop skills in luxury hotel marketing and management
ASSUMPTION: This role offers opportunities for career progression within the company, as well as the chance to gain valuable experience in luxury hotel marketing.
🌍 Location & Work Environment
Office Type: The role is based at Kempinski Seychelles Resort, a luxury beachfront property in Baie Lazare, Seychelles.
Office Location(s): Seychelles - Baie Lazare
Geographic Context:
- The Seychelles is an archipelago of 115 islands in the Indian Ocean, known for its beautiful beaches, coral reefs, and nature reserves
- Baie Lazare is a coastal town on the west coast of Mahé, the largest island in the Seychelles
- The work environment is likely to be multicultural and multilingual, reflecting the international nature of the hospitality industry
Work Schedule: The role requires a standard full-time work schedule, with flexibility to meet business needs. Overtime may be required during peak periods.
ASSUMPTION: The work environment is likely to be dynamic and fast-paced, with a strong focus on delivering exceptional service to guests.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- In-person interview with the Director of Sales and Marketing and/or other senior team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing knowledge and experience
- Project management skills
- Communication and interpersonal skills
- Cultural fit and alignment with Kempinski values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with marketing campaigns, budget control, and brand compliance
- Demonstrate your understanding of the luxury hospitality industry and Kempinski Hotels
- Show enthusiasm for the role and the company
ATS Keywords: Marketing Manager, Marketing Campaigns, Brand Compliance, Budget Control, Luxury Hospitality, Hotel Marketing, Direct Marketing, CRM, SEO, Social Media Marketing
ASSUMPTION: The application process is likely to be competitive, with a strong focus on marketing experience and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- SEO tools (e.g., Google Analytics, SEMrush)
- Design software (e.g., Adobe Creative Suite, Canva) for creating marketing materials
ASSUMPTION: The role may require familiarity with various marketing tools and technologies, depending on the specific needs of the hotel and the marketing department.
👔 Cultural Fit Considerations
Company Values:
- Passion for Hospitality
- Respect and Integrity
- Openness and Honesty
- Dedication to Excellence
Work Style:
- Results-driven and proactive
- Strong organizational skills and attention to detail
- Excellent communication and interpersonal skills
- Ability to work well under pressure and meet deadlines
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a passion for hospitality and a commitment to delivering exceptional service?
- Are you able to work well under pressure and meet tight deadlines?
- Do you have strong organizational skills and a keen eye for detail?
- Are you a team player with excellent communication and interpersonal skills?
ASSUMPTION: Kempinski Hotels values employees who are passionate about hospitality, dedicated to delivering exceptional service, and committed to working collaboratively with their colleagues.
⚠️ Potential Challenges
- The role may require working flexible hours, including evenings and weekends, to meet business needs
- The work environment can be fast-paced and demanding, with high expectations for service and results
- The role may require travel to other Kempinski properties or corporate offices for meetings and training
- The Seychelles has a tropical climate, with high temperatures and humidity year-round, which may affect some individuals
ASSUMPTION: The role may present challenges related to work-life balance, the fast-paced work environment, and the tropical climate. However, these challenges can be mitigated by effective time management, open communication, and a willingness to adapt to new environments.
📈 Similar Roles Comparison
- Compared to a Marketing Coordinator role, this position has more responsibility for strategic planning, budget control, and team management
- Compared to a Marketing Director role, this position has less responsibility for overall department management and more focus on day-to-day marketing activities
- Career progression from this role could lead to a Marketing Director or other senior management positions within the company
ASSUMPTION: This role offers a balance between strategic planning and hands-on implementation, with opportunities for career progression within the company.
📝 Sample Projects
- Developing and implementing a marketing campaign to promote a new hotel outlet or service
- Conducting market research to identify trends and opportunities in the luxury hospitality industry
- Creating and maintaining a marketing calendar to ensure consistent and effective communication with guests and stakeholders
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may be responsible for in this role. The specific projects and responsibilities may vary depending on the needs of the hotel and the marketing department.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the hotel and the company?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the work environment. Applicants should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching Kempinski Hotels and the luxury hospitality industry, and practicing your responses to common interview questions
- Follow up with the HR department after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
