Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: TOMRA

🔹 Location: Dublin, Dublin, Ireland

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a global marketing strategy.
• Overseeing digital marketing execution, including website and social media strategies.
• Leading and unifying the Global Solutions marketing team.
• Analyzing and optimizing marketing performance through analytics tools.

ASSUMPTION: The role focuses heavily on digital marketing execution, requiring integration with both global and regional strategies. The job might involve some travel to coordinate with regional teams.

📋 Key Responsibilities

✅ Develop and implement the global marketing strategy, aligned with business objectives.

✅ Design and execute digital and social media strategies to enhance brand presence.

✅ Oversee product marketing, content marketing, and PR functions.

✅ Maintain strong partnerships with regional marketing teams for integrated campaigns.

✅ Provide leadership and support to the Global Solutions marketing team.

✅ Ensure compliance with health, safety, and quality standards.

ASSUMPTION: The role likely includes managing a diverse team and requires ensuring messaging coherence across international markets.

🎯 Required Qualifications

Education: Degree in Marketing, Management, or a related field preferred

Experience: 8+ years in B2B marketing, ideally in a tech-driven organization

Required Skills:

• B2B Marketing
• Digital Marketing
• Team Leadership

Preferred Skills:

• Proficiency in other EMEA languages
• Experience in demand generation and media alignment

ASSUMPTION: Given the seniority of the role, candidates are expected to possess advanced proficiency in digital marketing tools and analytics. Language skills would be advantageous for managing international campaigns.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Health and safety compliance benefits
• Opportunities for innovation and creativity
• Global exposure through international coordination

Working Hours: 40 hours per week

ASSUMPTION: As salary is not specified, candidates should expect a compensation package commensurate with industry standards for senior roles in tech-driven marketing.

📌 Applicant Insights

🔍 Company Context

Industry: Automation Machinery Manufacturing

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

• Produces advanced sensor-based sorting machines.
• Operates centers across six continents.
• Focuses on efficient, safe food production technologies.

Company Specialties:

• Grading and sorting technologies
• Peeling solutions
• Analytical technology

Company Website: https://www.tomra.com/food

ASSUMPTION: The multinational presence implies extensive resources and a network that supports global operations, providing employees with a robust support system.

📊 Role Analysis

Career Level: Senior management level

Reporting Structure: Reports to the Director of Product Management and Marketing

Work Arrangement: Primarily on-site with potential travel requirements

Growth Opportunities:

• Leadership development through managing diverse teams
• Strategic skill enhancement via global marketing strategy formulation
• Potential for career progression to higher executive roles

ASSUMPTION: Candidates may have opportunities to transition into broader strategic roles within the organization, particularly if they demonstrate innovative thinking and effective leadership.

🌍 Location & Work Environment

Office Type: Corporate office setting

Office Location(s): Based in Dublin, with potential interactions with offices worldwide

Geographic Context:

• Located in a major urban center, facilitating networking and commerce
• Accessible transport links to major global cities
• Proximity to diverse cultural and educational institutions

Work Schedule: Structured schedule with potential flexibility for project demands

ASSUMPTION: The role might involve travel and coordination across different time zones, which can influence work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• First-round interview focusing on skills and experience
• Panel interview including strategic scenario questions

Key Assessment Areas:

• Leadership capabilities
• Digital marketing expertise
• Strategic thinking ability

Application Tips:

• Highlight experience with global marketing strategies
• Discuss innovative projects managed
• Emphasize team leadership experience

ATS Keywords: B2B Marketing, Digital Strategy, Leadership, Global Marketing, Team Management

ASSUMPTION: Interview processes likely include behavioral and competency-based assessments to measure fit with the company's innovative culture.

🛠️ Tools & Technologies

• SEO and social media analytics tools
• Project management software
• Content management systems

ASSUMPTION: The company uses leading industry-standard tools to support its global marketing initiatives, expecting candidates to demonstrate adeptness with such technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Responsibility
• Passion

Work Style:

• Collaborative and communicative approach
• Proactive and solution-oriented mindset
• Ability to thrive in a high-paced, dynamic setting

Self-Assessment Questions:

• Am I comfortable leading a global team?
• Do I have experience with complex, multifaceted marketing strategies?
• How do I handle high-pressure, rapid-change environments?

ASSUMPTION: Cultural fit is essential, with the company likely seeking candidates who demonstrate a proactive attitude and passion for innovation.

⚠️ Potential Challenges

• Managing diverse teams across global locations
• Staying up to date with fast-evolving digital marketing trends
• Balancing strategic goals with daily operational demands
• Ensuring coordinated execution across regions

ASSUMPTION: Challenges may include alignment of global strategies with regional execution complexities, requiring adept cross-cultural communication and effective resource management.

📈 Similar Roles Comparison

• Higher organizational influence compared to regional roles
• Focus on strategic oversight rather than solely operational tasks
• Requires skills in both traditional and digital marketing strategies

ASSUMPTION: This role is likely broader in scope and influence compared to regional marketing managers due to its global focus and seniority.

📝 Sample Projects

• Developing a unified global digital marketing campaign
• Implementing a new lead generation strategy across EMEA regions
• Integrating new analytical tools for performance tracking and reporting

ASSUMPTION: Project involvement may extend across multiple regions and require balancing varied market demands and expectations.

❓ Key Questions to Ask During Interview

• How does TOMRA define success in this role?
• What are the key challenges the Global Solutions marketing team currently faces?
• Can you describe the current global marketing strategies?
• What type of support can I expect in terms of resources and training?
• How is performance measured and reviewed for this position?

ASSUMPTION: These questions are designed to assess alignment with the company's strategic goals and cultural expectations while clarifying resource availability and success metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV to highlight relevant experience
• Prepare for interviews by researching TOMRA's markets and technologies
• Prepare scenarios that demonstrate leadership skills
• Attend all interviews with an understanding of TOMRA's company values and culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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