Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Everfield

🔹 Location: Opole, Opolskie, Poland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing leadership to drive growth at every stage of the sales funnel
• Team management and development of a dynamic marketing team
• Cross-functional campaign management and optimization
• Brand development and positioning
• Market analysis and trend monitoring

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a data-driven approach to marketing. The ideal candidate will have experience in B2B marketing, preferably in the SaaS or technology sectors.

📋 Key Responsibilities

✅ Lead the development and execution of marketing initiatives to support growth at every stage of the sales funnel, from lead generation to conversion

✅ Create and implement a high-impact marketing strategy, aligned with business objectives

✅ Manage and develop a dynamic marketing team, fostering a culture of collaboration, responsibility, and continuous improvement

✅ Coordinate cross-functional campaigns, ensuring seamless integration with sales, product, and other teams

✅ Monitor and optimize marketing performance using relevant KPIs and analytics

✅ Stay updated on market trends and competitor activities, adjusting strategies as needed

ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on driving results and optimizing campaigns. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6+ years of B2B marketing experience, preferably in SaaS or technology sectors

Required Skills:

• Proven track record in B2B marketing, with a focus on lead generation and conversion
• Strong content creation skills, with experience in creating engaging and effective marketing materials
• Familiarity with B2B sales cycles and marketing tools like HubSpot, LinkedIn Campaign Manager, and Google Analytics
• Excellent communication and collaboration skills, with experience working with cross-functional teams
• Proactive approach to marketing, with the ability to create and execute strategic plans

Preferred Skills:

• Experience in marketing ESG, environmental, regulatory, or socially impactful sectors
• Knowledge of the Polish and European markets in industrial, manufacturing, or energy sectors
• Strong visual sensitivity and creative flair in marketing communications

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a focus on driving results and optimizing campaigns. Experience in the specified sectors and markets is a plus but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 4-6+ years of experience in Poland, the estimated salary range is PLN 15,000 - 25,000 gross per month. Final compensation will be determined based on the candidate's experience and qualifications.

Benefits:

• Real impact on the company's growth and market position
• Close collaboration with management and sales teams in a "one team" approach
• Innovative and experimental team environment, with room for creativity and quick decision-making
• Flexible work arrangement, with access to necessary tools and budget

Working Hours: Full-time, with a flexible hybrid work arrangement (on-site and remote)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are intended to provide a comprehensive and attractive compensation package for the ideal candidate.

📌 Applicant Insights

🔍 Company Context

Industry: Everfield is a software development company focused on acquiring, building, and growing European vertical market and specialist software companies. They aim to foster ambition, fuel growth, and unlock opportunities for Europe's software ecosystem.

Company Size: Everfield has an ecosystem presence in 8 European countries, with 1,001-5,000 employees in total. This size allows for a decentralized model, where acquired companies maintain their team, brand, and offices while focusing on product development and customer support.

Founded: Everfield was founded in 2015, with a mission to support the growth and success of European software companies.

Company Description:

• Everfield buys, builds, and grows European vertical market and specialist software companies
• Companies in the Everfield ecosystem follow a decentralized model, maintaining their team, brand, and offices
• Everfield has an ecosystem presence in 8 European countries, with a focus on fostering ambition, fueling growth, and unlocking opportunities for Europe's software ecosystem

Company Specialties:

• Software development
• Vertical market software
• Specialist software
• Growth and support for European software companies

Company Website: everfield.com

ASSUMPTION: Everfield's decentralized model allows acquired companies to maintain their unique identities while benefiting from the resources and support provided by the Everfield ecosystem.

📊 Role Analysis

Career Level: This role is a mid-level to senior-level position, requiring a proven track record in B2B marketing and strategic leadership.

Reporting Structure: The Marketing Manager will report directly to the Marketing Lead at Everfield and collaborate closely with the Head of Sales at Atmoterm and the CEO of Atmoterm.

Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team or expand into other areas of the business
• Opportunities to work on diverse projects and campaigns, driving growth and innovation
• Exposure to a wide range of industries and markets within the Everfield ecosystem

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the Everfield ecosystem.

🌍 Location & Work Environment

Office Type: Everfield's offices are modern and collaborative spaces, designed to foster innovation and creativity.

Office Location(s): Opole, Poland

Geographic Context:

• Opole is a city in southern Poland, with a population of approximately 125,000 people
• The city is known for its rich history, cultural attractions, and vibrant business community
• Opole is well-connected by road and public transportation, with easy access to major cities in Poland and Europe

Work Schedule: Full-time, with a flexible hybrid work arrangement (on-site and remote)

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial screening with the Talent Acquisition Manager
• Interview with the Marketing Lead at Everfield
• Interview with the Head of Sales at Atmoterm
• Final interview with the CEO of Atmoterm

Key Assessment Areas:

• Strategic marketing mindset and ability to drive growth
• Leadership and team management skills
• Cross-functional collaboration and communication skills
• Data-driven approach to marketing and campaign optimization
• Alignment with Everfield's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their results to demonstrate your strategic approach and ability to drive growth
• Research Everfield and Atmoterm to show your understanding of the company and its mission

ATS Keywords: B2B Marketing, Lead Generation, Campaign Management, Strategic Planning, Team Leadership, Cross-Functional Collaboration, Data-Driven Marketing, Marketing Optimization, Polish Market, European Market, Industrial Sector, Manufacturing Sector, Energy Sector

ASSUMPTION: The interview process is designed to assess the candidate's strategic marketing mindset, leadership skills, and cultural fit within the Everfield ecosystem.

🛠️ Tools & Technologies

• HubSpot
• LinkedIn Campaign Manager
• Google Analytics
• Marketing automation platforms
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Foster ambition
• Fuel growth
• Unlock opportunities
• Collaborate and innovate
• Empower and support

Work Style:

• Strategic and data-driven
• Collaborative and cross-functional
• Innovative and experimental
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• How do you align with Everfield's mission to foster ambition, fuel growth, and unlock opportunities for Europe's software ecosystem?
• How do you approach cross-functional collaboration and ensuring seamless integration between marketing and sales efforts?
• How do you maintain a strategic and data-driven approach to marketing, even in dynamic and fast-paced environments?

ASSUMPTION: Everfield values candidates who are passionate about their mission, collaborative in nature, and committed to driving results through strategic and data-driven marketing.

⚠️ Potential Challenges

• Balancing on-site and remote work in a hybrid work arrangement
• Managing a dynamic marketing team with varying levels of experience and expertise
• Adapting to the unique needs and requirements of each company within the Everfield ecosystem
• Keeping up with market trends and competitor activities in a rapidly evolving industry

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong strategic mindset and the ability to drive growth across the entire sales funnel
• Experience in B2B marketing, preferably in the SaaS or technology sectors, is essential for success in this role
• This role offers significant growth potential, with opportunities to expand skills and advance within the Everfield ecosystem

ASSUMPTION: This role is well-suited for experienced B2B marketers looking to take the next step in their careers, with a focus on strategic leadership and driving growth.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a newly acquired software company within the Everfield ecosystem
• Launching a targeted lead generation campaign for an existing product, driving a 20% increase in qualified leads within the first quarter
• Collaborating with the sales team to create and implement a lead scoring model, improving conversion rates by 15% within six months

ASSUMPTION: These sample projects demonstrate the strategic and data-driven approach required for success in this role, with a focus on driving results and optimizing campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Atmoterm and the Everfield ecosystem?
• What are the key priorities for the marketing team in the first 90 days, and how can I contribute to their successful execution?
• How does Everfield support the growth and development of its acquired companies, and what resources are available to the marketing team?
• What are the most significant challenges facing the marketing team, and how can I help address them?
• How does Everfield foster a culture of innovation and experimentation, and what opportunities are there for me to contribute to this aspect of the company's success?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their strategic mindset, and their ability to contribute to the success of the marketing team and the Everfield ecosystem.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their results to demonstrate your strategic approach and ability to drive growth
• Research Everfield and Atmoterm to show your understanding of the company and its mission
• Follow up with the Talent Acquisition Manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.