📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Perforce
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans for Static Analysis (QAC and Klocwork) to drive new business and increase customer retention.
- Managing integrated campaigns, overseeing brand messaging, enabling the field, optimizing performance, and supporting both direct and partner-led growth strategies.
- Collaborating cross-functionally with Product, Sales, Pre-Sales, and Shared Services teams to deliver cohesive, measurable results.
- Managing direct reports, removing roadblocks, and supporting career development.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to achieve marketing goals.
📋 Key Responsibilities
✅ Define and implement a holistic marketing strategy for Static Analysis (QAC and Klocwork) aligned with business goals.
✅ Own and manage the marketing plan, budget, and performance reporting.
✅ Identify market trends, growth opportunities, and buyer needs in partnership with Product and Sales.
✅ Align messaging and campaigns to Ideal Customer Profiles (ICPs), use cases, and buyer personas.
✅ Lead pipeline reviews and report on marketing performance, forecasting, and ROI.
✅ Track KPIs and optimize programs across channels to improve conversion and retention.
✅ Work with the Demand Center and Shared Services to plan, execute, and optimize integrated campaigns.
✅ Manage content strategy and guide brand messaging, working closely with a dedicated writer and content resources.
✅ Partner with Product Marketing and Sales to develop and maintain sales and partner enablement materials.
✅ Plan and execute regional marketing efforts and field programs, including trade shows and customer events.
✅ Define co-marketing campaigns and success metrics for strategic partners.
✅ Collaborate with partner managers to develop joint messaging, events, and programs.
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
Experience: 5+ years of experience in B2B SaaS or a marketplace-driven environment, with demonstrated success in strategic marketing roles.
Required Skills:
- Strong background in digital marketing, content strategy, and campaign execution.
- Experience with product-led growth (PLG) models and marketing to technical audiences.
- Proven ability to manage cross-functional initiatives, marketing budgets, and performance analytics.
- Familiarity with CRM (Salesforce), Marketing Automation (Marketo/Pardot), ABM platforms, and project management tools.
- Strong communication, collaboration, and analytical skills.
Preferred Skills:
- Experience working with Static Analysis, Application Security, or DevOps technologies.
- Partner marketing or channel marketing experience.
- Prior leadership or people management experience.
ASSUMPTION: Candidates should have a strong foundation in B2B SaaS marketing, with a proven track record of driving growth and managing cross-functional teams.
💰 Compensation & Benefits
Salary Range: $109,850 - $157,900 a year. This range is based on industry standards for a Marketing Manager role in the Software Development sector, considering the required experience level and location.
Benefits:
- Medical, Dental, Vision
- Retirement Benefits
- Life Insurance
- Wellness Programs
- Total Time Off
- Employee Perks
Working Hours: Full-time, typically 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range is competitive for the role and location, and benefits are comprehensive and industry-standard.
📌 Applicant Insights
🔍 Company Context
Industry: Perforce operates in the Software Development industry, focusing on providing solutions for the toughest challenges faced by leading brands. With a global footprint spanning over 80 countries and including over 75% of the Fortune 100, Perforce is trusted by the world’s leading brands to deliver solutions for the best run DevOps teams.
Company Size: Perforce has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Perforce was founded in 1995, with over two decades of experience in the software development sector.
Company Description:
- Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun.
- The best run DevOps teams in the world choose Perforce to remove bottlenecks to speed up and deliver app experiences that move the needle.
- Perforce gives customers a DevOps Edge, from code to business-ready.
Company Specialties:
- DevOps Solutions
- Version Control
- DevSecOps
- Agile Project Management
- Software Configuration Management (SCM)
- Application Lifecycle Management (ALM)
- Test Data Management
- Automated Testing
- Compliance and Security
- Data Masking
- Open Source Software Management
- High-Performance Computing (HPC)
- Game Development Tools
- Multi-Cloud Solutions
- Hybrid Cloud Solutions
- Scalable Infrastructure
- DevOps and Agile and DevOps Consulting
Company Website: www.perforce.com
ASSUMPTION: Perforce is a well-established company with a strong reputation in the software development industry, offering a dynamic work environment with opportunities for professional growth.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive marketing initiatives.
Reporting Structure: The Marketing Manager will report directly to the leader of the Marketing team supporting the Application Testing business at Perforce.
Work Arrangement: This role is on-site, with the primary office location in Minneapolis, Minnesota. However, Perforce offers flexible work arrangements, and remote work may be considered for the right candidate.
Growth Opportunities:
- Potential to grow within the Marketing department or explore other opportunities within Perforce as the company continues to expand.
- Chance to work on cutting-edge technologies and contribute to the success of a global company.
- Opportunity to develop leadership skills by managing direct reports and collaborating with cross-functional teams.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the growth and success of Perforce's Application Testing business.
🌍 Location & Work Environment
Office Type: Perforce's Minneapolis office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 400 N 1st Ave, Suite 400, Minneapolis, MN 55401, US
Geographic Context:
- Minneapolis is the largest city in the U.S. state of Minnesota and is known for its vibrant arts scene, parks, and cultural attractions.
- The city offers a high quality of life, with a diverse population, excellent education options, and a strong job market.
- Minneapolis is home to numerous Fortune 500 companies, providing ample networking and career advancement opportunities.
Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. However, Perforce offers flexible work arrangements, and the work schedule may be adjusted based on individual needs and team requirements.
ASSUMPTION: The Minneapolis office provides a dynamic and engaging work environment, with easy access to amenities and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral and skills-based interview with the hiring manager and potential team members.
- Final interview with the Marketing leader or another senior stakeholder.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Ability to manage cross-functional teams and collaborate effectively with various stakeholders.
- Strong communication and presentation skills.
- Deep understanding of B2B SaaS marketing and digital marketing strategies.
- Proven track record of driving marketing success and achieving results.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, using the job description as a guide.
- Be prepared to discuss specific marketing campaigns, strategies, and results from your previous roles.
- Demonstrate your understanding of Perforce's products and the Application Testing market by conducting thorough research and preparing thoughtful questions.
ATS Keywords: B2B SaaS, Strategic Marketing, Digital Marketing, Content Strategy, Campaign Execution, Product-Led Growth, Cross-Functional Collaboration, Performance Analytics, CRM, Marketing Automation, ABM Platforms, Project Management, Sales Enablement, Demand Generation, Market Trends, Buyer Needs
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit with Perforce's company culture.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo/Pardot
- ABM Platforms: Various (depending on specific needs and preferences)
- Project Management: Various (depending on specific needs and preferences)
- Campaign Management: Various (depending on specific needs and preferences)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the team's needs. However, familiarity with CRM, marketing automation, and project management tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Perforce fosters a culture of teamwork and open communication.
- Innovation: Perforce encourages creativity and continuous learning to drive growth and success.
- Customer Focus: Perforce prioritizes understanding and meeting the needs of its customers.
Work Style:
- Perforce offers a flexible work environment, with opportunities for remote work and flexible hours.
- The company encourages a healthy work-life balance and provides comprehensive benefits to support employee well-being.
- Perforce's work style is dynamic and fast-paced, with a strong focus on results and continuous improvement.
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in a fast-paced, dynamic setting with shifting priorities?
- Do you have a proven track record of driving marketing success and achieving results in a B2B SaaS context?
ASSUMPTION: Candidates who align with Perforce's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment.
- Collaborating effectively with cross-functional teams, including Product, Sales, and Shared Services.
- Keeping up with industry trends and best practices in B2B SaaS marketing.
- Balancing strategic planning with hands-on execution and tactical tasks.
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable marketing professional to succeed.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on driving growth for a specific product line (Static Analysis) within a larger organization.
- Perforce's marketing team operates in a dynamic, fast-paced environment, requiring strong collaboration and adaptability.
- This role offers a unique opportunity to work on cutting-edge technologies and contribute to the success of a global company.
ASSUMPTION: This role is distinct from other marketing positions, offering a unique blend of strategic planning, hands-on execution, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Static Analysis product feature, including messaging, positioning, and launch planning.
- Conducting market research and competitive analysis to inform marketing strategies and tactics.
- Managing a rebranding project for Static Analysis, including brand architecture, messaging framework, and visual identity.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and hands-on nature of the Marketing Manager role at Perforce.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for Static Analysis and how this role fits into that plan?
- How does the Marketing team collaborate with Product, Sales, and other cross-functional stakeholders to drive success?
- What are the most pressing challenges facing the Static Analysis business, and how can this role address them?
- How does Perforce support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and provides valuable insights into Perforce's marketing organization and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, using the job description as a guide.
- Prepare for the interview by researching Perforce's products, the Application Testing market, and developing thoughtful questions.
- Follow up with the hiring manager or recruiter after the interview to express your interest in the role and address any remaining questions.
- If selected for the final round, be prepared to provide references and complete a background check.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
