Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: CAFU

🔹 Location: CAFU, Dubai

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth for CAFU across all channels.
• Working closely with the Executive Team to align marketing activities with business objectives and deliver measurable ROI.
• Building and leading a high-performing marketing team, fostering a culture of creativity, data-driven decision making, and continuous improvement.
• Managing marketing budgets, optimizing marketing mix, and conducting A/B testing to maximize campaign performance.
• Overseeing digital marketing efforts, including SEO, SEM, display advertising, and programmatic campaigns, as well as marketing automation and lead nurturing programs.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels to succeed in driving CAFU's growth and brand awareness.

📋 Key Responsibilities

✅ Develop comprehensive marketing strategies aligned with business growth targets.

✅ Partner with the executive team on brand positioning and market expansion.

✅ Establish marketing KPIs and ROI metrics to measure campaign success.

✅ Design multi-channel marketing campaigns across digital and traditional platforms, optimizing marketing mix and budget allocation.

✅ Conduct A/B testing and campaign performance optimization to maximize ROI.

✅ Develop social media strategy across all major platforms, create content calendars, and manage brand voice consistency.

✅ Execute social media campaigns and influencer partnerships to engage audiences and drive brand awareness.

✅ Oversee SEO, SEM, display advertising, and programmatic campaigns, as well as marketing automation and lead nurturing programs.

✅ Manage website optimization and email marketing initiatives to improve customer engagement and conversion rates.

✅ Build, lead, and mentor a high-performing marketing team, establishing clear roles, responsibilities, and performance expectations.

✅ Foster a culture of creativity, data-driven decision making, and continuous improvement within the marketing team.

✅ Manage team development and career growth initiatives to attract and retain top marketing talent.

ASSUMPTION: This role requires a strong understanding of marketing principles, digital marketing channels, and team leadership to effectively manage marketing activities and drive business growth.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, or related field; MBA preferred

Experience: 10+ years of experience in marketing leadership roles with at least 5 years managing marketing teams

Required Skills:

• Proven track record in technology-enabled or high-growth organizations
• Strong expertise in digital marketing, social media management, and channel optimization
• Experience with marketing automation platforms, CRM systems, and analytics tools
• Demonstrated success in building and scaling marketing teams
• Strong analytical skills with the ability to interpret data and drive strategic decisions
• Excellent communication and presentation skills
• Experience in the UAE market and understanding of regional consumer behavior preferred

Preferred Skills:

• Experience in the software development industry
• Fluency in Arabic

ASSUMPTION: Candidates with a strong background in digital marketing, team leadership, and a proven track record in high-growth organizations will be best suited for this role.

💰 Compensation & Benefits

Salary Range: AED 35,000 - 50,000 per month (Estimated based on market research and experience level)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Performance-based bonuses
• Employee discounts on CAFU services

Working Hours: Full-time, 40 hours per week, with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and the candidate's experience level. The actual salary may vary depending on the candidate's qualifications and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2018 (Relatively new company with a strong focus on innovation and growth)

Company Description:

• CAFU is a leading global energy delivery and vehicle services platform, ranked number one in the 2021 LinkedIn Top Start-ups List.
• The company specializes in on-demand refueling, car washes, battery, tyre, and engine oil change services, delivered directly to customers' doorsteps.
• CAFU aims to make life better by giving customers back their most precious commodity – time, through greater car connectivity, predictive enabled features, and innovation.

Company Specialties:

• Fuel Delivery
• Transportation
• Trucks
• Fuel
• Logistics
• Technology
• Mobile

Company Website: https://www.cafu.com/

ASSUMPTION: CAFU's focus on innovation, convenience, and customer experience makes it an attractive employer for marketing professionals seeking to make an impact in a fast-paced, growing company.

📊 Role Analysis

Career Level: Mid to senior-level marketing management role, offering opportunities for growth and leadership within the marketing team.

Reporting Structure: Reports directly to the Chief Revenue Officer, with the opportunity to build and lead a high-performing marketing team.

Work Arrangement: On-site, with flexible working hours and remote work options available for qualified candidates.

Growth Opportunities:

• Leading and expanding the marketing team as CAFU continues to grow and enter new markets.
• Gaining experience in a fast-paced, innovative company with a strong focus on customer experience and convenience.
• Potential career progression into senior marketing leadership roles or other areas of the business, such as business development or product management.

ASSUMPTION: This role offers significant growth opportunities for marketing professionals seeking to build and lead high-performing teams in a dynamic, fast-paced environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the heart of Dubai, with state-of-the-art facilities and amenities.

Office Location(s): Emirates Towers, Sheikh Zayed Road, Level 41, Dubai, Dubai PO Box 31303, AE

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving business ecosystem, offering ample opportunities for networking and professional growth.
• The United Arab Emirates (UAE) is a strategic hub for businesses looking to expand into the Middle East and North Africa (MENA) region.
• The UAE's tax-friendly environment and high quality of life make it an attractive destination for expats and locals alike.

Work Schedule: Full-time, with flexible working hours and remote work options available for qualified candidates.

ASSUMPTION: Working in Dubai offers marketing professionals the opportunity to gain international experience, expand their professional network, and enjoy a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager (Chief Revenue Officer)
• Second-round interview with the Executive Team
• Final-round interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Digital marketing expertise
• Team leadership and management skills
• Cultural fit and alignment with CAFU's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience, digital marketing skills, and team management abilities.
• Prepare examples of successful marketing campaigns you've led, including metrics and results.
• Research CAFU's mission, values, and target audience to demonstrate your understanding of the company and its customers.
• Practice common interview questions and be prepared to discuss your marketing philosophy, approach to team leadership, and long-term career goals.

ATS Keywords: Marketing Strategy, Brand Positioning, Campaign Development, Digital Marketing, Social Media Management, SEO, SEM, Analytics, Team Leadership, Marketing Automation, Customer Acquisition, Revenue Growth, Data-Driven Decision Making, Content Creation, Influencer Partnerships, Performance Optimization

ASSUMPTION: CAFU's interview process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit, with a focus on finding the best fit for the company's growing team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO and SEM tools (e.g., SEMrush, Google Ads)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role, as they enable effective campaign management, data analysis, and team collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Convenience
• Integrity
• Collaboration

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity and change?
• Are you passionate about customer experience and driven by data and analytics?
• Do you enjoy working collaboratively and leading teams to achieve common goals?

ASSUMPTION: Candidates who align with CAFU's values and work style will be best suited for this role, as they will be more likely to succeed and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a growing marketing team in a fast-paced, dynamic environment
• Balancing multiple marketing channels and campaigns to maximize ROI
• Adapting to changes in the market and consumer behavior
• Working in a multicultural environment with diverse perspectives and backgrounds

ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a data-driven approach to decision making.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on digital marketing channels and customer acquisition strategies.
• CAFU's innovative business model and focus on convenience set it apart from other companies in the software development industry.
• This role offers significant growth opportunities for marketing professionals seeking to build and lead high-performing teams in a dynamic, fast-paced environment.

ASSUMPTION: Candidates with experience in digital marketing, team leadership, and a proven track record in high-growth organizations will be best suited for this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand awareness and customer acquisition for a new product launch
• Optimizing marketing mix and budget allocation across digital and traditional channels to maximize ROI
• Managing a team of marketing specialists to create and execute social media campaigns, influencer partnerships, and content marketing initiatives

ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical aspects of the Marketing Manager role at CAFU.

❓ Key Questions to Ask During Interview

• How does this role fit into CAFU's long-term growth strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does CAFU support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does CAFU's culture and work environment support collaboration and innovation within the marketing team?

ASSUMPTION: These questions demonstrate a candidate's interest in CAFU's growth strategy, team dynamics, and company culture, while also showcasing their strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the CAFU careers page
• Tailor your resume and cover letter to highlight your marketing leadership experience, digital marketing skills, and team management abilities.
• Prepare examples of successful marketing campaigns you've led, including metrics and results.
• Research CAFU's mission, values, and target audience to demonstrate your understanding of the company and its customers.
• Follow up with the hiring manager (Chief Revenue Officer) one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.