Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote on Sundays, 1 month WFH annually)

🚀 Job Overview

Key aspects of this role include:

• Working within a dynamic business with a start-up-like energy and style
• Contributing to building a business that launches new products and events at scale
• Grasping an opportunity to accelerate career growth and make a real impact

ASSUMPTION: This role is ideal for a marketing professional seeking a fast-paced, high-impact environment with significant growth opportunities.

📋 Key Responsibilities

✅ Own and drive marketing strategy, including planning, implementation, and optimization for both inbound and outbound campaigns

✅ Deliver on strategic KPIs by driving online traffic, leads, and conversions

✅ Develop and execute paid and organic marketing campaigns across multiple channels

✅ Optimize SEO strategies and collaborate with content teams to create high-quality, relevant content

✅ Monitor campaign performance through data analytics, identify trends and insights to optimize spend and performance, and share relevant insights with the wider marketing team and senior management

✅ Manage digital marketing team members to successfully implement campaign strategies, providing guidance, feedback, and inspiration to direct reports

ASSUMPTION: This role requires a strong strategic mindset, excellent analytical skills, and the ability to lead and mentor team members.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: Significant experience in a Marketing Manager role

Required Skills:

• Fluent in Mandarin Chinese and English
• Thorough understanding of digital marketing (PPC, SEO, online advertising)
• Strong analytical skills and data-driven approach
• Experience with database development, segmentation, and targeting
• Excellent copywriting and communication skills
• Proficient in MS Office suite
• Deadline-driven with the ability to work in a fast-paced environment

Preferred Skills:

• Experience with marketing automation technology (preferably Eloqua)
• Knowledge of CMS platforms
• Social media management experience
• Familiarity with marketing analytics platforms (Google Analytics/Adobe)
• Events marketing experience
• Experience in the tech sector

ASSUMPTION: While the role is based in Riyadh, Saudi Arabia, the requirement for fluency in Mandarin Chinese suggests a strong focus on the East Asian market.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Saudi Arabia with 5-10 years of experience, the estimated salary range is SAR 25,000 - 40,000 per month (USD 6,700 - 10,700).

Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere – 1 month every year
• Residency visa, including yearly dependent fees
• Individual annual flight allowance for expats

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is comprehensive and designed to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, and digital services.

Company Size: Informa Group Plc. is a large company with over 10,000 employees globally, providing ample opportunities for growth and collaboration.

Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering opportunities for growth and development.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa Group Plc. is a well-established company with a strong global presence, offering a diverse range of opportunities for marketing professionals.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and a strategic mindset.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role.

Work Arrangement: This role is hybrid, with remote work on Sundays and the option to work from anywhere for one month each year.

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Opportunities to work on high-impact projects and events, driving significant growth and revenue
• Chance to gain experience in the East Asian market, working with Mandarin Chinese

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Informa's Riyadh office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 5 Howick Place, London, SW1P 1WG, GB; 605 Third Avenue, New York, New York NY10158, US; Level 20, World Trade Centre Tower, Dubai, Dubai 9292, AE; 300 Huai Hai Road, Shanghai, 200021, CN; 24 York St, Sydney, New South Wales 2000, AU; and other global locations.

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
• The city is known for its rich history, vibrant culture, and modern infrastructure.
• Riyadh is a major hub for business, finance, and technology in the Middle East.

Work Schedule: The work schedule is full-time, with core hours from 9:00 AM to 5:00 PM, Sunday to Thursday.

ASSUMPTION: Working in Riyadh offers a unique blend of cultural experiences and professional opportunities, with a dynamic and growing business environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Face-to-face or video call interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven approach
• Communication and presentation skills
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the East Asian market and the role of Mandarin Chinese in the company's success
• Prepare examples of your previous marketing campaigns and their outcomes
• Research Informa Group Plc. and the LEAP East event to show your enthusiasm and understanding of the company and the role

ATS Keywords: Marketing strategy, campaign optimization, data analytics, Mandarin Chinese, digital marketing, SEO, PPC, online advertising, team management, leadership, East Asian market

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, analytical skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation technology (preferably Eloqua)
• CMS platforms
• Social media management tools
• Marketing analytics platforms (Google Analytics/Adobe)
• SEO and PPC tools
• Project management and collaboration tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's previous experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using analytics to inform decision-making?
• Do you have experience managing and leading teams?
• Are you familiar with the East Asian market and comfortable working with Mandarin Chinese?
• Do you align with Informa's company values and cultural norms?

ASSUMPTION: Informa Group Plc. values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centricity.

⚠️ Potential Challenges

• Working in a fast-paced, high-pressure environment may be challenging for some candidates
• Managing and leading a team may require strong interpersonal and communication skills
• Working with Mandarin Chinese and the East Asian market may present unique challenges and require cultural sensitivity
• Adapting to a hybrid work arrangement may be difficult for some candidates

ASSUMPTION: While this role offers numerous opportunities for growth and success, it also presents several challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• This role is unique in its focus on the East Asian market and the requirement for Mandarin Chinese language skills
• Compared to similar marketing manager roles, this position offers a unique opportunity to work on a high-impact event and drive significant growth and revenue
• Career progression in this role may follow a different path than in more traditional marketing roles, with opportunities to specialize in the East Asian market

ASSUMPTION: This role is distinct from other marketing manager positions, with a unique focus on the East Asian market and Mandarin Chinese language skills.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive attendance and engagement at the LEAP East event
• Analyzing market trends and insights to inform strategic decision-making and optimize campaign performance
• Managing and mentoring a team of marketing professionals to deliver on key performance indicators and drive revenue growth

ASSUMPTION: These sample projects illustrate the strategic, analytical, and leadership aspects of the Marketing Manager role for LEAP East.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the broader marketing strategy for LEAP East and Informa Group Plc.?
• What are the key priorities for this role in the first 90 days?
• How does Informa Group Plc. support the growth and development of its employees?
• What are the most challenging aspects of working in the East Asian market, and how does the company address these challenges?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your understanding of the company's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc. careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous marketing campaigns and their outcomes
• Research Informa Group Plc. and the LEAP East event to show your enthusiasm and understanding of the company and the role
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.