📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CPM (via Jobs for Humanity)
🔹 Location: Thame, United Kingdom (Hybrid)
🔹 Job Type: Full-time (12-month fixed-term contract)
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (flexible location)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive user acquisition and engagement on the app
- Collaborating with cross-functional teams to ensure brand consistency and effective communication
- Conducting user research to inform product development and engagement plans
- Managing marketing budgets and tracking costs and returns by campaign
- Assisting with event organization and management, as well as creating collateral for retail media growth
ASSUMPTION: This role requires a strong balance of creative thinking, data-driven decision making, and collaborative skills to succeed in a fast-paced environment.
📋 Key Responsibilities
✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan
✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app
✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility
✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans
✅ Manage annual marketing budgets, tracking costs and returns by campaign
✅ Assist with the organization and management of events and external shows
✅ Create collateral to support the growth of retail media
ASSUMPTION: The role may evolve and adapt over time as the company grows and changes, requiring the successful candidate to be flexible and adaptable.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in a marketing role, with a focus on user acquisition and engagement
Required Skills:
- Creative thinker with an excellent eye for detail and the ability to turn data into actionable insights
- Strong budgeting and forecasting skills, with the ability to allocate marketing spend efficiently
- Proactive, adaptable, and a can-do attitude, with the ability to thrive in a fast-paced environment
- Team-oriented, collaborating effectively with cross-functional teams
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with the retail or e-commerce industry
ASSUMPTION: While not explicitly stated, it's assumed that the candidate should have a strong understanding of digital marketing channels and strategies to drive user acquisition and engagement.
💰 Compensation & Benefits
Salary Range: Up to £47,500 basic salary DOE (pro-rata)
Benefits:
- Annual bonus of 10% (STCP)
- Comprehensive private healthcare (covering pre-existing medical conditions, with options to add family and spouse at a subsidised cost)
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
- Flexible work-life balance (option to buy and sell holiday days)
- Generous pension plan
- Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
- Life assurance (4X)
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 2-5 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (specifically, job placement and diversity-focused)
Company Size: Small (11-50 employees)
Founded: 2020
Company Description:
- Jobs for Humanity connects historically underrepresented talent to welcoming employers across the globe
- They combine cutting-edge recruiting technology with expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
- Jobs for Humanity is collaborating with CPM to build an inclusive and just employment ecosystem
Company Specialties:
- Job hunting
- Diversity
- Coaching
- Training
- Events
Company Website: www.jobsforhumanity.com
ASSUMPTION: As a small non-profit organization, Jobs for Humanity may offer a more personal and collaborative work environment, with a strong focus on its mission and values.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Strategy, Engagement, and Operations
Work Arrangement: Hybrid (flexible location, with the option to work remotely)
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Opportunity to help shape and grow the *shopt brand as the company scales and evolves
ASSUMPTION: Given the fixed-term contract nature of this role, there may be opportunities for extension or permanent placement based on performance and the company's growth trajectory.
🌍 Location & Work Environment
Office Type: Hybrid (flexible location, with the option to work remotely)
Office Location(s): Thame, United Kingdom (with the option to work remotely)
Geographic Context:
- Thame is a town in Oxfordshire, England, with a population of approximately 11,000 people
- The town is located about 13 miles east of Oxford and 40 miles northwest of London
- Thame has a mix of independent shops, cafes, and restaurants, as well as several historic buildings and attractions
Work Schedule: Full-time (37.5 hours per week, with flexible working hours)
ASSUMPTION: The flexible work arrangement may allow for a better work-life balance, with the option to work remotely or from the Thame office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Budgeting and forecasting
- User research and data analysis
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your approach to user acquisition and engagement strategies
- Demonstrate your ability to work collaboratively and adapt to a fast-paced environment
ATS Keywords: Marketing strategy, user acquisition, user engagement, brand consistency, cross-functional teams, data-driven decision making, budgeting, forecasting, collaboration, communication, interpersonal skills
ASSUMPTION: As a small non-profit organization, the application process may be more personal and less formal than larger corporations, with a focus on cultural fit and alignment with the company's mission.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The successful candidate should have experience with relevant marketing tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusive hiring practices
- Expert D&I consultation
- Seamless, scalable, and sustainable hiring solutions
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and flexible in a fast-paced environment
Self-Assessment Questions:
- How do you approach user acquisition and engagement strategies in a fast-paced environment?
- Can you provide an example of a time when you successfully managed a marketing budget and tracked costs and returns by campaign?
- How do you ensure brand consistency and effective communication when working with cross-functional teams?
ASSUMPTION: As a non-profit organization focused on diversity and inclusion, Jobs for Humanity places a strong emphasis on cultural fit and alignment with its mission and values.
⚠️ Potential Challenges
- Managing a fixed-term contract and potential uncertainty about future employment
- Adapting to a fast-paced environment and evolving role requirements
- Balancing remote work and in-person collaboration with cross-functional teams
- Ensuring brand consistency and effective communication across multiple channels and platforms
ASSUMPTION: The successful candidate should be adaptable, flexible, and comfortable working in a dynamic and evolving environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on user acquisition and engagement for an app, rather than broader brand marketing or product marketing
- As a non-profit organization, Jobs for Humanity may have different priorities and constraints compared to for-profit companies, with a stronger focus on mission-driven initiatives
- This role offers the opportunity to grow within a small, mission-driven organization, with potential for increased responsibility and impact as the company expands
ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to other marketing positions, as the unique aspects of this role may align more closely with their interests and values.
📝 Sample Projects
- Developing and implementing a user acquisition campaign to drive app installs and registrations
- Conducting user research to identify trends and preferences, and using data to inform product development and engagement plans
- Managing event logistics and creating collateral to support the growth of retail media
ASSUMPTION: The successful candidate should be able to provide specific examples of their experience with similar projects and initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the app, and how will my work contribute to the company's growth targets?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments and stakeholders?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Jobs for Humanity support the professional development and growth of its employees?
- What are the potential challenges and opportunities for this role, and how can I best position myself for success?
ASSUMPTION: Asking thoughtful and informed questions demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching the company and role, and practicing your responses to common marketing and behavioral interview questions
- Follow up with the hiring manager within one week of your interview to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
