Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Tyrads PTE. LTD.

🔹 Location: Singapore

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global B2B marketing strategies focused on brand awareness and lead generation.
• Creating engaging, relevant content for various channels, including blogs, social media, sales materials, and PR.
• Supporting and implementing PR efforts, including press release creation and media outreach.
• Executing digital marketing campaigns across key platforms and overseeing the creation of marketing materials.
• Managing and tracking marketing KPIs to optimize campaign performance.
• Collaborating cross-functionally with sales, product, and operations teams to support business objectives.
• Staying current with AdTech and mobile industry trends to ensure Tyrads' positioning remains innovative and relevant.
• Representing Tyrads at industry events and conferences when needed.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Developing and executing a global B2B marketing strategy focused on brand awareness and lead generation.

✅ Writing engaging, relevant content for various channels, including blogs, social media, sales materials, and PR.

✅ Supporting and implementing PR efforts, including press release creation and media outreach.

✅ Executing digital marketing campaigns across key platforms and overseeing the creation of marketing materials.

✅ Managing and tracking marketing KPIs to ensure campaigns are optimized for performance.

✅ Collaborating cross-functionally with sales, product, and operations teams to support business objectives.

✅ Staying current with AdTech and mobile industry trends to ensure Tyrads' positioning remains innovative and relevant.

✅ Representing Tyrads at industry events and conferences when needed.

ASSUMPTION: This role requires a strong understanding of B2B marketing strategies, content creation, and digital marketing campaigns. The ideal candidate will have experience in a similar role within the AdTech industry.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum 3 years of experience in the AdTech industry in a marketing-focused role.

Required Skills:

• Proven ability to create impactful B2B marketing content and support PR efforts.
• Hands-on management style, able to strategize and execute independently, including content writing and campaign management.
• Experience supporting B2B lead generation through online and offline channels.
• Strong project management skills with the ability to multitask and prioritize effectively.
• Flexible and adaptive to working across time zones and remote teams.
• Native or fluent level English, both spoken and written.

Preferred Skills:

• Experience working in a startup or rapidly growing company.
• Familiarity with the gaming industry or mobile apps.

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a proven track record of creating impactful content and driving lead generation campaigns. They should also be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: SGD 80,000 - 120,000 per year (Estimated based on industry standards for a Marketing Manager with 3-5 years of experience in Singapore)

Benefits:

• Flexible working hours
• Remote-friendly culture
• Competitive salary
• Dynamic, innovative, and collaborative company culture

Working Hours: 40 hours per week, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 3-5 years of experience in Singapore. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Tyrads is a mobile performance marketing agency focused on delivering global users for clients' apps. They specialize in user acquisition and monetization, providing a holistic approach to promoting apps through premium ad placements within alternative app stores and major advertising networks.

Company Size: Tyrads is a small company with 11-50 employees, offering a dynamic and collaborative work environment.

Founded: Tyrads was founded in 2018 and has since grown to have global offices, including its headquarters in Bali.

Company Description:

• Tyrads is a mobile performance marketing agency focused on delivering global users for clients' apps.
• They specialize in user acquisition and monetization, providing a holistic approach to promoting apps through premium ad placements within alternative app stores and major advertising networks.
• Tyrads aims to support clients with simple yet unique solutions to provide them an opportunity to scale their apps within a safe environment.

Company Specialties:

• App Marketing
• Mobile Marketing
• CPI Marketing
• Digital Marketing
• OEM Marketing
• Media Buying
• Performance Marketing
• User Acquisition
• App Monetization

Company Website: http://tyrads.com/

ASSUMPTION: Tyrads' focus on user acquisition and monetization for mobile apps makes it an exciting and innovative company to work for in the AdTech industry.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and impact within the company.

Reporting Structure: This role reports directly to the CEO and works closely with the sales, product, and operations teams.

Work Arrangement: This role offers flexible working hours and a remote-friendly culture, allowing for a good work-life balance.

Growth Opportunities:

• As Tyrads continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company's global presence also offers opportunities for international travel and representation at industry events.

ASSUMPTION: The Marketing Manager role at Tyrads offers a unique opportunity to work in a dynamic, growing company with a global presence and a focus on innovation in the AdTech industry.

🌍 Location & Work Environment

Office Type: Tyrads has global offices, including its headquarters in Bali, with a remote-friendly culture that allows for flexible work arrangements.

Office Location(s): Singapore, Bali, Jakarta, Srinagar, Almere, BGC, Balgarin, Xi An

Geographic Context:

• Singapore is a major hub for the tech industry in Southeast Asia, offering a vibrant and multicultural work environment.
• Tyrads' global offices also provide opportunities for international collaboration and travel.
• The company's remote-friendly culture allows for a flexible work environment that caters to different preferences and needs.

Work Schedule: Flexible working hours with the option to work remotely

ASSUMPTION: Tyrads' global offices and remote-friendly culture offer a unique and dynamic work environment that caters to different preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and planning
• Content creation and copywriting skills
• PR and media outreach experience
• Digital marketing campaign management
• Project management and multitasking skills
• Adaptability and flexibility in a remote work environment
• English language proficiency

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, content creation, and digital marketing campaigns.
• Prepare examples of your previous work, such as blog posts, press releases, or successful marketing campaigns.
• Research Tyrads and the AdTech industry to demonstrate your understanding of the company and its focus.

ATS Keywords: Marketing Strategy, Content Creation, PR Support, Digital Marketing, B2B Lead Generation, Project Management, Multitasking, AdTech, Mobile Industry, English Proficiency

ASSUMPTION: Tyrads' interview process is designed to assess the candidate's marketing skills, industry knowledge, and adaptability to a remote work environment. The company values candidates who can think strategically and execute independently.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Content creation tools (e.g., Canva, Grammarly)
• PR and media outreach tools (e.g., Muck Rack, Agility PR Solutions)
• Digital marketing platforms (e.g., Google Ads, LinkedIn Ads)
• Project management tools (e.g., Asana, Trello)
• Remote work collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: Tyrads uses a variety of tools and technologies to support its marketing efforts. The ideal candidate will have experience with these tools or similar alternatives.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Flexible and adaptable
• Results-driven and focused on performance

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working remotely and collaborating with global teams?
• Do you have a proven track record of creating impactful B2B marketing content and driving lead generation campaigns?
• Are you able to strategize and execute independently, including content writing and campaign management?

ASSUMPTION: Tyrads values candidates who are dynamic, collaborative, and adaptable. The ideal candidate will be comfortable working in a fast-paced, remote-friendly environment and have a proven track record of creating impactful marketing content and driving lead generation campaigns.

⚠️ Potential Challenges

• The Marketing Manager role at Tyrads requires a strong understanding of B2B marketing strategies, content creation, and digital marketing campaigns. Candidates without relevant experience may struggle to meet the expectations of this role.
• Tyrads' global presence and remote-friendly culture may present challenges in terms of communication and collaboration across time zones.
• The fast-paced and dynamic nature of the company may require candidates to be adaptable and comfortable with change.
• The Marketing Manager role is a hands-on position that requires both strategic thinking and execution. Candidates who prefer to focus solely on strategy may find this role challenging.

ASSUMPTION: The Marketing Manager role at Tyrads offers a unique opportunity to work in a dynamic, growing company with a global presence and a focus on innovation in the AdTech industry. However, the role also presents challenges in terms of the required skills, work environment, and company culture.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Marketing Manager role at Tyrads requires a strong focus on B2B marketing strategies, content creation, and digital marketing campaigns. Candidates with experience in these areas may find this role more suited to their skills and interests.
• The AdTech industry is a dynamic and rapidly evolving field. Candidates with experience in this industry may find the Marketing Manager role at Tyrads more appealing than roles in other industries.
• The Marketing Manager role at Tyrads offers opportunities for growth and impact within the company. Candidates looking for a role with a clear career path may find this role more attractive than roles in larger, more established companies.

ASSUMPTION: The Marketing Manager role at Tyrads offers unique opportunities and challenges compared to similar roles in other companies or industries. Candidates should carefully consider their skills, interests, and career goals before applying for this role.

📝 Sample Projects

• Developing and executing a global B2B marketing strategy focused on brand awareness and lead generation for a new mobile app launch.
• Creating engaging, relevant content for various channels, including blogs, social media, sales materials, and PR, to support the launch of a new AdTech product.
• Supporting and implementing PR efforts, including press release creation and media outreach, to secure coverage in industry publications and generate buzz around a company event.

ASSUMPTION: The Marketing Manager role at Tyrads offers a wide range of projects and initiatives, from strategic planning and content creation to PR and event management. Candidates with a diverse skill set and experience in multiple aspects of marketing may find this role particularly appealing.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy for the next quarter, and how this role will contribute to its success?
• How does Tyrads support its employees' professional development and growth within the company?
• Can you provide examples of Tyrads' company culture and how it is reflected in the day-to-day work environment?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Tyrads approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?

ASSUMPTION: The Marketing Manager role at Tyrads offers a unique opportunity to work in a dynamic, growing company with a global presence and a focus on innovation in the AdTech industry. Candidates should ask thoughtful questions during the interview process to ensure they have a clear understanding of the role, the company, and its culture before making a decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Tyrads job portal
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, content creation, and digital marketing campaigns.
• Prepare examples of your previous work, such as blog posts, press releases, or successful marketing campaigns.
• Research Tyrads and the AdTech industry to demonstrate your understanding of the company and its focus.
• Follow up with the Tyrads HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.