Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Logistics UK

🔹 Location: Royal Tunbridge Wells, Kent, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of B2B marketing campaigns
• Development and launch of the Executive Membership product
• Collaboration with senior stakeholders across departments
• Data-driven decision making and CRM management

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in B2B marketing, strong digital skills, and the ability to work effectively with senior stakeholders.

📋 Key Responsibilities

✅ Lead and execute standout B2B marketing campaigns that generate leads and revenue

✅ Develop and roll out the Executive Membership proposition

✅ Own membership acquisition KPIs and budget

✅ Collaborate with senior stakeholders to shape business and product strategies

✅ Champion the use of research, insight, and data to inform decision making

✅ Drive delegate acquisition for high-level events

✅ Oversee CRM and data strategy to target the right audiences effectively

✅ Shape the digital experience for the leadership portal

ASSUMPTION: The role involves a mix of strategic planning, campaign execution, and stakeholder management. The successful candidate will be comfortable working independently and collaboratively to achieve results.

🎯 Required Qualifications

Education: Degree or equivalent marketing qualification

Experience: Proven experience delivering high-impact B2B campaigns with measurable ROI

Required Skills:

• Strong digital skills, especially across LinkedIn, PPC, email, and CRM systems
• Excellent communication, copywriting, and stakeholder management skills
• Creative mindset with a strategic and analytical approach
• Strong leadership skills, ready to coach and grow your team

Preferred Skills:

• Experience in the logistics or supply chain industry
• Fluency in additional languages

ASSUMPTION: While industry-specific experience is not required, it could be beneficial. Fluency in additional languages may also be an asset for targeting international audiences.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Marketing Manager role with 5-10 years of experience in the UK)

Benefits:

• 25 days of annual leave plus bank holidays
• Christmas Working Arrangement for extra days off during the festive period
• Health Cash Plan for all employees and Private Medical Insurance for managers
• Employee Assistance Programme and Mental Health First Aiders
• Enhanced Family Leave policy
• Flexible and remote working arrangements
• Two paid days off per year for charity or volunteering work
• Various learning and development opportunities
• Range of pension schemes
• Award scheme to recognise outstanding employees
• Life Assurance Scheme for peace of mind

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for meetings and events

ASSUMPTION: The salary range is based on industry standards for a Marketing Manager role with 5-10 years of experience in the UK. The benefits package is comprehensive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Logistics UK represents the entire logistics industry, including road, rail, sea, and air industries, as well as the buyers of freight services.

Company Size: Logistics UK is a mid-sized organization with 201-500 employees. This size offers opportunities for growth and impact while maintaining a manageable team structure.

Founded: Logistics UK was founded in 1831 as the Freight Transport Association and rebranded in 2021. It has a long history of representing and advocating for the logistics industry.

Company Description:

• Logistics UK is one of the biggest business groups in the UK, representing the entire logistics industry.
• It aims to keep Britain trading by ensuring the efficient movement of goods across borders and through the supply chain.
• The organization has a significant impact on the UK economy, directly affecting over 7 million people employed in making, selling, and moving goods.

Company Specialties:

• Representing the logistics industry
• Advocating for policy changes and industry standards
• Providing networking and professional development opportunities

Company Website: logistics.org.uk

ASSUMPTION: Logistics UK plays a crucial role in the UK economy, making it an attractive employer for those interested in the logistics and supply chain industry.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Head of Marketing and Communications.

Reporting Structure: The Marketing Manager will oversee a Marketing Executive and collaborate with various departments, including Policy, Events, and Membership.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The office is located in Tunbridge Wells, Kent.

Growth Opportunities:

• Potential progression to a Head of Marketing or Director-level role
• Expanding the team and mentoring junior marketing professionals
• Gaining experience in a large, influential industry organization

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and the broader logistics industry.

🌍 Location & Work Environment

Office Type: The Logistics UK office is a modern, professional environment with collaborative workspaces and meeting rooms.

Office Location(s): Hermes House, St Johns Road, Tunbridge Wells, Kent, United Kingdom

Geographic Context:

• Royal Tunbridge Wells is a historic spa town in Kent, offering a mix of urban and rural living.
• The office is conveniently located near public transportation and amenities.
• The area has a vibrant cultural scene, with numerous shops, restaurants, and attractions.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for meetings and events. The hybrid work arrangement allows for some remote work.

ASSUMPTION: The office environment is designed to support collaboration and productivity, while the location offers a pleasant work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or virtual interview with the hiring manager and relevant stakeholders
• Final interview with the Head of Marketing and Communications

Key Assessment Areas:

• Strategic thinking and campaign planning
• Digital marketing skills and platform proficiency
• Communication and stakeholder management abilities
• Leadership and team management potential

Application Tips:

• Highlight relevant B2B marketing experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful marketing campaigns and their outcomes
• Research Logistics UK and the logistics industry to demonstrate your understanding and enthusiasm

ATS Keywords: B2B marketing, campaign development, product launches, multi-channel marketing, CRM systems, PPC, email marketing, research, data analysis, stakeholder management, leadership, digital marketing

ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Social media platforms (e.g., LinkedIn, Twitter)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• PPC and SEO tools (e.g., Google Ads, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with relevant marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Representation: We represent the entire logistics industry
• Influence: We influence policy and industry standards
• Collaboration: We collaborate with members, partners, and stakeholders
• Expertise: We provide expertise and support to our members

Work Style:

• Strategic: We plan and execute campaigns that drive results
• Collaborative: We work closely with internal teams and external stakeholders
• Data-driven: We use research, insight, and data to inform decision-making
• Adaptable: We respond to changes in the industry and market

Self-Assessment Questions:

• Do you align with Logistics UK's values and mission?
• Are you comfortable working in a collaborative, cross-functional environment?
• Do you have strong leadership skills and the ability to coach and grow your team?

ASSUMPTION: Logistics UK values candidates who are strategic thinkers, collaborative, data-driven, and adaptable, with a strong commitment to the organization's mission and values.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with diverse stakeholders, including members, partners, and internal teams
• Adapting to changes in the logistics industry and market
• Balancing on-site and remote work in a hybrid environment

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position offers a unique focus on the logistics industry and B2B marketing
• Logistics UK provides the opportunity to work in a large, influential industry organization with a significant impact on the UK economy
• Career progression may involve moving into a Head of Marketing or Director-level role within the organization or the broader logistics industry

ASSUMPTION: This role offers a unique blend of industry focus, organizational influence, and career growth opportunities.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product or service
• Conducting market research to identify trends and opportunities in the logistics industry
• Managing the CRM system to improve data quality and targeting effectiveness

ASSUMPTION: These sample projects reflect the strategic, data-driven, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Logistics UK support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Logistics UK measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions help assess the role's fit within the organization, the company's commitment to employee growth, the expected priorities, performance metrics, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills
• Prepare examples of successful marketing campaigns and their outcomes
• Research Logistics UK and the logistics industry to demonstrate your understanding and enthusiasm
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.