📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Asset Living
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Hybrid
🔹 Category: Real Estate
🔹 Date Posted: 2025-04-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (50% travel required)
🚀 Job Overview
Key aspects of this role include:
- Providing strategic marketing support to a portfolio of properties
- Collaborating with operational leadership to execute marketing efforts
- Analyzing performance data and developing innovative marketing plans
- Driving leasing success through data-driven decision making
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in marketing support or a similar role and be comfortable working independently and collaboratively.
📋 Key Responsibilities
✅ Works closely with operational leadership to maintain successful property marketing efforts
✅ Develops and executes marketing plans using centralized marketing team support, individual expertise, and preferred vendor partner services
✅ Analyzes leasing and marketing performance, preparing and providing performance data reporting to operational leadership and clients
✅ Recommends and oversees the execution of long-term and short-term goals with timelines, benchmarks, and KPIs
✅ Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities
✅ Provides leasing and marketing training and best practices to onsite teams
✅ Creates additional marketing ideas and campaigns to increase social media presence and drive qualified traffic to the communities
✅ Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals
✅ Confidently presents recommendations, ideas, and strategies to operations and ownership, illustrating pros, cons, risk, and reward
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with various stakeholders and present marketing strategies and performance data.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: Proven experience in marketing support or a similar role
Required Skills:
- Strong written and verbal communication skills
- Knowledge of consumer/user digital experience
- Familiarity with online digital marketing platforms
- Excellent organizational skills with the ability to multitask and prioritize effectively
- Creative mindset with a keen eye for detail
- Strong analytical and problem-solving abilities
- Ability to work independently as well as collaboratively in a team environment
Preferred Skills:
- 3-5 years of marketing experience directly supporting marketing manager responsibilities (paid digital media, marketing strategy, data-driven decision making)
- Experience in Real Estate Property Management
- Experience with Property Management Software – Yardi, Onesite, Entrata
- Experience with industry-related CRMs – Rent Dynamics, Knock
ASSUMPTION: While the preferred qualifications list experience in real estate property management, this role may be suitable for candidates with transferable skills from other industries, given the focus on marketing strategy and data analysis.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 USD per year (Colorado-specific estimate)
Benefits:
- Not specified in the job description
Working Hours: Full-time (40 hours per week) with an estimated 50% travel requirement
ASSUMPTION: The salary range provided is specific to the State of Colorado and may vary based on the candidate's relevant experience and the company's standard compensation practices.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically third-party property management
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1986 (Over 35 years of experience)
Company Description:
- Asset Living is a third-party management firm focused on fostering thriving communities nationwide
- Founded in 1986, the company has grown from a small property management firm to one of the most trusted allies in real estate
- Asset Living's portfolio spans multiple divisions, including multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing
Company Specialties:
- Student Housing
- Multifamily
- Campus Housing
- Affordable Housing
- Build-to-Rent
- Active Adult
Company Website: https://www.assetliving.com
ASSUMPTION: Asset Living's extensive experience and large employee base suggest a well-established company culture and extensive resources for professional growth.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth in a large organization
Reporting Structure: Reports directly to operational leadership and collaborates with onsite teams and clients
Work Arrangement: Hybrid, with an estimated 50% travel requirement
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on diverse property types and gain experience in various aspects of property management
- Possibility to transition into a more senior role or take on a leadership position within the company
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (Denver, CO office with remote work options)
Office Location(s): 945 Bunker Hill Road, Floor 14, Houston, Texas 77024, US (Headquarters)
Geographic Context:
- Denver, Colorado, is a major metropolitan area with a population of over 700,000 people
- The city offers a mix of urban and suburban living options, with a cost of living slightly above the national average
- Denver has a semi-arid climate with four distinct seasons, including cold winters and mild summers
Work Schedule: Full-time (40 hours per week) with flexible hours and an estimated 50% travel requirement
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good work-life balance, while the travel requirement may present opportunities to gain experience in different markets.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects that demonstrate your ability to drive results
- Research Asset Living's company culture and values to show your fit for the organization
- Practice presenting marketing strategies and data-driven insights to showcase your communication skills
ATS Keywords: Marketing strategy, data analysis, digital marketing, property management, marketing manager, hybrid role, travel requirement, communication skills, presentation skills, problem-solving, cultural fit
ASSUMPTION: Asset Living's interview process focuses on assessing candidates' marketing expertise, data analysis skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Property Management Software – Yardi, Onesite, Entrata
- Industry-related CRMs – Rent Dynamics, Knock
- Online digital marketing platforms
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are industry-standard and may vary based on the specific property management software and digital marketing platforms used by Asset Living.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and accountability in all aspects of our business
- Excellence: Striving for the highest standards in all that we do
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing change and continuously seeking new and better ways to serve our clients and communities
- Empowerment: Encouraging individual growth and providing opportunities for our team members to lead and succeed
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you have experience developing and executing marketing strategies that drive results?
- Are you comfortable working with data and using it to inform your marketing decisions?
- Do you thrive in a fast-paced, collaborative environment and enjoy working with a diverse team of stakeholders?
- Are you adaptable and willing to take on new challenges and learn new skills as needed?
ASSUMPTION: Asset Living's company culture values integrity, excellence, collaboration, innovation, and empowerment. Candidates should assess their fit with these values and be prepared to demonstrate their alignment during the interview process.
⚠️ Potential Challenges
- Balancing the demands of a hybrid role with an estimated 50% travel requirement
- Managing multiple marketing campaigns and projects simultaneously
- Working with diverse stakeholders, including operational leadership, onsite teams, and clients
- Adapting to changes in the real estate market and adjusting marketing strategies accordingly
- Meeting performance expectations and KPIs in a large, competitive organization
ASSUMPTION: The potential challenges of this role require strong organizational skills, adaptability, and a focus on driving results in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in real estate, this position offers a unique blend of strategic marketing, data analysis, and collaboration with various stakeholders
- Asset Living's large employee base and extensive resources provide opportunities for professional growth and development not available in smaller organizations
- This role may require more travel than similar positions in other companies, presenting opportunities to gain experience in different markets
ASSUMPTION: While this role shares similarities with other marketing manager positions in real estate, its unique blend of responsibilities and opportunities for professional growth sets it apart.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to increase occupancy rates at a multifamily property
- Analyzing market trends and adjusting marketing strategies to capitalize on emerging opportunities in the student housing sector
- Collaborating with onsite teams to create and implement a resident referral program, driving qualified traffic and increasing occupancy rates
ASSUMPTION: These sample projects illustrate the diverse responsibilities and collaborative nature of the marketing manager role at Asset Living.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- How does Asset Living support the professional growth and development of its marketing team members?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
- How does Asset Living measure the success of its marketing campaigns and strategies, and how does this role contribute to that process?
- What opportunities are there for collaboration with other departments, such as leasing or operations, to drive overall success for the company?
ASSUMPTION: Asking these key questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects that demonstrate your ability to drive results
- Research Asset Living's company culture and values to show your fit for the organization
- Practice presenting marketing strategies and data-driven insights to showcase your communication skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
