📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Fido
🔹 Location: Kampala, Kampala, Uganda
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Blending offline marketing and field support with digital campaign execution
- Leveraging AI tools to increase efficiency and output
- Collaborating with sales agents to align marketing efforts with sales goals
- Managing local activations, events, and brand presence
- Planning and executing digital marketing campaigns
ASSUMPTION: This role requires a high level of multitasking and adaptability, as it involves both offline and online marketing efforts. Candidates should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Lead local activations, events, and brand presence at markets, fairs, and pop-up booths
✅ Support and coordinate offline sales campaigns (e.g., branded trucks, radio, flyers, field teams)
✅ Work closely with sales agents to align on-ground efforts with marketing goals
✅ Schedule and send email campaigns using tools like Mailchimp or Brevo
✅ Upload blog content, manage website updates (no coding needed)
✅ Plan and shoot short-form videos (e.g., social media reels, customer testimonials, influencer content)
✅ Publish content across social platforms (Facebook, Instagram, TikTok)
✅ Collaborate with and manage local influencers
✅ Use AI tools (e.g., ChatGPT, Canva, Runway, Descript) to generate copy, edit video, and scale content
✅ Identify ways to automate repetitive marketing tasks and increase content output
ASSUMPTION: This role requires a hands-on approach, with a significant portion of time dedicated to on-the-ground activations and event management. Digital marketing tasks may vary depending on the company's current campaigns and objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in marketing, with both offline and digital exposure
Required Skills:
- Proven experience organizing events, field activations, or sales campaigns
- Confident using digital tools for social media, email, blog publishing
- Comfortable producing video content (phone + basic editing tools)
- Familiarity with AI tools for writing, design, or video editing
- Highly organized, creative, and proactive
- Fluent in English and Luganda (a plus)
Preferred Skills:
- Experience in fintech, telecom, FMCG, or agency work
- Experience working with micro-businesses or informal markets
- Background in influencer management
- Strong understanding of the Ugandan digital landscape
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between UGX 15,000,000 and UGX 25,000,000 per annum, based on industry standards for a Marketing Manager with 3-5 years of experience in Kampala. Final compensation will be determined based on the candidate's qualifications and experience.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Fido services
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The final compensation package will be determined during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech
Company Size: Medium (51-200 employees)
Founded: 2014, with headquarters in Tel Aviv, Israel, and operations in Kampala, Uganda
Company Description:
- Fido empowers millions across Africa to take control of their finances with ease
- Offers cutting-edge financial technology services, including credit building, instant loans, investments, and tailored insurance
- Committed to breaking barriers and creating financial freedom for users
Company Specialties:
- Mobile lending
- Financial inclusion
- AI-driven financial services
Company Website: http://www.fido.money
ASSUMPTION: Fido is a rapidly growing fintech company with a strong focus on innovation and user experience. As such, the company values candidates who are adaptable, creative, and passionate about driving financial inclusion in Africa.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and works closely with the Sales and Product teams
Work Arrangement: Hybrid (2-3 days per week in the Kampala office, with the rest of the week working remotely)
Growth Opportunities:
- Potential to advance to a senior marketing role or take on additional responsibilities as the company grows
- Opportunities to work on cross-functional projects and collaborate with various teams
- Access to professional development resources and training
ASSUMPTION: This role offers significant growth potential for the right candidate, as Fido continues to expand its services and user base across Africa.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): No. 48 Blohum Street, Accra, Greater Accra, Ghana (main headquarters); Atidim 7, Kiryat Atidim, Tel Aviv, Israel (regional office)
Geographic Context:
- Kampala, Uganda, is a bustling city with a mix of urban and rural areas
- The cost of living in Kampala is generally lower than in other major African cities
- Uganda has a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
Work Schedule: Standard work hours are Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for remote work and occasional overtime as needed
ASSUMPTION: Kampala offers a unique blend of urban and rural experiences, with a vibrant cultural scene and a lower cost of living compared to other major African cities. Candidates should be comfortable working in a tropical climate and be open to occasional travel within Uganda and to the company's headquarters in Israel.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the Marketing Director
- Final round interview with the Marketing Director and other team members
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Event management and logistics
- Digital marketing campaign execution
- AI tool proficiency and problem-solving skills
- Cultural fit and alignment with Fido's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include specific examples of successful marketing campaigns or projects you've led
- Demonstrate your understanding of Fido's mission and how your skills and experience align with the company's goals
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and marketing strategies
ATS Keywords: Marketing strategy, event management, digital marketing, AI tools, fintech, financial inclusion, Kampala, Uganda, hybrid role
ASSUMPTION: Fido's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit. Applicants should be prepared to discuss their marketing experience in detail and provide specific examples of their achievements in the field.
🛠️ Tools & Technologies
- Mailchimp or Brevo for email campaigns
- WordPress or similar CMS for blog and website management
- Social media platforms (Facebook, Instagram, TikTok)
- Video editing tools (e.g., iMovie, Adobe Premiere Pro, or online tools like Kapwing)
- AI tools (e.g., ChatGPT, Canva, Runway, Descript)
ASSUMPTION: This role requires proficiency in various marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Empowerment
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and open to change
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- How do you approach balancing offline and online marketing efforts in a hybrid role?
- Can you provide an example of a time when you used AI tools to improve marketing efficiency or output?
- How do you ensure that your marketing strategies align with the company's overall business objectives?
ASSUMPTION: Fido values candidates who are adaptable, creative, and passionate about driving financial inclusion in Africa. Applicants should be prepared to discuss their alignment with the company's values and work style in their interview.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and priorities
- Working with limited resources and budget constraints
- Navigating the unique cultural and linguistic landscape of Kampala, Uganda
- Occasional travel within Uganda and to the company's headquarters in Israel
ASSUMPTION: This role presents unique challenges and opportunities for growth, as Fido continues to expand its services and user base across Africa. Candidates should be prepared to work in a dynamic and sometimes demanding environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this hybrid position blends offline and online marketing efforts, requiring a unique skill set and adaptability
- Fintech marketing roles often prioritize digital campaigns and customer acquisition strategies, with a focus on driving user growth and engagement
- Career progression in marketing typically involves moving into senior or management roles, with opportunities to specialize in specific areas such as digital marketing, brand management, or product marketing
ASSUMPTION: This role offers a unique blend of offline and online marketing experience, providing a strong foundation for career growth in the fintech industry.
📝 Sample Projects
- Planning and executing a successful market activation event in Kampala, with a focus on driving user acquisition and engagement
- Developing and implementing a targeted social media campaign to promote Fido's credit-building services among young professionals in Kampala
- Collaborating with local influencers to create engaging content that highlights the benefits of using Fido's mobile lending services
ASSUMPTION: These sample projects demonstrate the diverse range of marketing responsibilities and initiatives that the Marketing Manager may be involved in, from event planning and execution to digital campaign development and influencer collaboration.
❓ Key Questions to Ask During Interview
- How does Fido measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What are the most significant marketing challenges facing Fido in the Ugandan market, and how can this role help address them?
- How does Fido support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how can I ensure a smooth transition into the position?
- How does Fido foster a culture of innovation and creativity within its marketing team?
ASSUMPTION: These interview questions are designed to help candidates better understand the role's priorities, expectations, and the company's culture, ensuring a strong fit and successful onboarding.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on event management, digital marketing, and AI tool proficiency
- Prepare for the interview by researching Fido's mission, values, and marketing strategies, and practicing your responses to common marketing interview questions
- Follow up with the hiring manager within 48 hours after your interview to express your enthusiasm for the role and reiterate your qualifications
- If selected for the final round, be prepared to present a marketing plan or project proposal that demonstrates your strategic thinking and creativity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
