📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Whatnot
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Melbourne, Australia)
🚀 Job Overview
Key aspects of this role include:
- Driving buyer acquisition and growth for priority categories in Australia
- Developing and executing social media strategies across multiple channels
- Identifying and pursuing PR and influencer opportunities in the local market
- Building scalable resources and toolkits for sellers to grow their audiences
- Measuring and iterating on the effectiveness of marketing initiatives
ASSUMPTION: This role requires a strong understanding of the Australian market and local trends to effectively drive growth and engagement.
📋 Key Responsibilities
✅ Own buyer acquisition across priority categories in Australia, devising campaigns and events that generate buzz and grow demand
✅ Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
✅ Identify and pursue PR and influencer opportunities in the local market across categories
✅ Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
✅ Measure and iterate on the effectiveness of category marketing initiatives
ASSUMPTION: This role requires a high degree of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of marketing experience in a fast-paced environment, preferably at a high-growth startup, marketplace, or creator-focused platform
Required Skills:
- Fluency in English and French, with a deep understanding of the French market
- Strong project management skills and the ability to fully own strategy and content across multiple marketing channels
- Creative thinking and aptitude for content creation and copywriting
- Experience tracking KPIs and monitoring success for marketing programs
- Experience with graphic design and video editing tools (e.g., Creative Suite, Figma)
Preferred Skills:
- Passion for creator communities and/or existing Whatnot product categories (e.g., vintage clothing, collectibles) and experience buying and selling in online marketplaces
ASSUMPTION: While not explicitly stated, proficiency in data analysis and reporting tools may be beneficial for tracking and measuring marketing performance.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (based on industry standards for a Marketing Manager with 5-10 years of experience in Australia)
Benefits:
- Flexible Time Off Policy and Company-wide Holidays
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support (Home office setup allowance, monthly allowance for cell phone and internet)
- Care benefits (monthly allowance for wellness, annual allowance towards childcare, lifetime benefit for family planning)
- Retirement (401k offering for Traditional and Roth accounts in the US, Pension plans internationally)
- Monthly allowance to dogfood the app
- Parental Leave (16 weeks of paid parental leave + one month gradual return to work)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in Australia. Actual salary may vary based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Whatnot is a technology company specializing in live-stream shopping platforms, operating in the fast-paced e-commerce market.
Company Size: Whatnot has 501-1,000 employees, providing a mid-sized company culture with ample opportunities for growth and collaboration.
Founded: Whatnot was founded in 2019, making it a relatively young and innovative company in the e-commerce space.
Company Description:
- Whatnot is the largest livestream shopping platform in North America and Europe, enabling users to buy, sell, and discover products they love.
- The company combines community, shopping, and entertainment to create a unique and engaging e-commerce experience.
- Whatnot operates out of hubs within the US, UK, Ireland, Poland, and Germany, fostering a remote co-located team culture.
Company Specialties:
- Live-stream shopping platform development and management
- Community building and engagement
- Influencer marketing and partnerships
- E-commerce innovation and growth
Company Website: Whatnot
ASSUMPTION: As a rapidly growing company, Whatnot places a strong emphasis on innovation, adaptability, and continuous learning.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing for the Australian market and collaborate with cross-functional teams, including sellers, product, and engineering.
Work Arrangement: This role is on-site in Melbourne, Australia, with the possibility of occasional remote work.
Growth Opportunities:
- Expanding the role's scope to cover additional markets or categories as Whatnot continues to grow
- Transitioning into a senior marketing role or leadership position within the company
- Gaining experience in various aspects of marketing, including brand management, event planning, and influencer marketing
ASSUMPTION: Given the company's rapid growth, there may be opportunities for career advancement and expansion within the role or the organization.
🌍 Location & Work Environment
Office Type: Whatnot's office in Melbourne, Australia, is a collaborative and dynamic workspace designed to foster creativity and innovation.
Office Location(s): 525 Collins Street, Melbourne VIC 3000, Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a diverse and multicultural population
- The city is known for its vibrant arts scene, sports culture, and high quality of life
- Melbourne's central business district is home to various retail, dining, and entertainment options, providing ample opportunities for networking and after-work activities
Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the possibility of occasional weekend work for events or campaigns.
ASSUMPTION: As a major city with a thriving business district, Melbourne offers ample opportunities for professional growth and networking within the marketing industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and team members
- Final interview with the Head of Marketing or another senior leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- Marketing strategy and planning
- Campaign development and execution
- Social media management and content creation
- PR and influencer marketing experience
- Data analysis and reporting skills
- Cultural fit and alignment with Whatnot's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements relevant to the role
- Prepare examples of successful marketing campaigns or projects you've led, emphasizing your strategic thinking, creativity, and ability to drive results
- Demonstrate your understanding of the Australian market and local trends in your application materials
- Showcase your proficiency in English and French, as well as your ability to work effectively in a bilingual environment
ATS Keywords: Marketing, Marketing Manager, Buyer Acquisition, Social Media Strategy, Influencer Marketing, PR, Campaign Development, KPI Tracking, Project Management, Graphic Design, Video Editing, Bilingual, English, French, Australia
ASSUMPTION: As a growing company, Whatnot may use an Applicant Tracking System (ATS) to streamline the recruitment process. Including relevant keywords in your application materials can help ensure your resume is properly scanned and considered by the system.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design tools (e.g., Adobe Creative Suite, Figma)
- Video editing software (e.g., Adobe Premiere Pro, iMovie, Final Cut Pro)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Jira)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, Zoho CRM)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Low ego, high impact
- Growth mindset
- Customer-centric
- Inclusive and diverse
- Creative and innovative
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Data-driven and analytical
- Creative and strategic
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody a low ego, high impact mindset in your work?
- Can you provide an example of a time when you demonstrated a growth mindset and learned from failure?
- How do you approach building and maintaining strong relationships with internal and external stakeholders?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: As a growing company, Whatnot places a strong emphasis on cultural fit and values alignment. Candidates should be prepared to demonstrate their fit with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing the needs and priorities of various stakeholders, including sellers, the company, and customers
- Adapting to a fast-paced and ever-changing market landscape
- Working effectively in a bilingual environment and collaborating with remote team members
- Managing a team and providing guidance and support to junior marketing professionals
ASSUMPTION: As a Marketing Manager, you will face various challenges and obstacles in your role. It is essential to be proactive, adaptable, and resilient in the face of these challenges to drive success.
📈 Similar Roles Comparison
- This role differs from other marketing management positions in its focus on buyer acquisition, social media strategy, and influencer marketing for a live-stream shopping platform
- As a growing company, Whatnot offers unique opportunities for career growth and advancement not available in more established organizations
- This role may have a broader scope and require more autonomy than similar positions in larger, more structured companies
ASSUMPTION: When comparing this role to similar positions, it is essential to consider the unique aspects of Whatnot's business model, company culture, and growth trajectory.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new category on the Whatnot platform, resulting in a 30% increase in buyer acquisition within the first three months
- Identifying and securing partnerships with local influencers and content creators to promote Whatnot's presence at a major event, driving a 20% increase in event attendance and a 15% increase in app downloads
- Creating and implementing a PR strategy to secure coverage in local and national media outlets, generating a 25% increase in brand awareness and a 15% increase in website traffic
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Marketing Manager might undertake in this role, highlighting the importance of strategic thinking, creativity, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does the company measure and track the success of marketing initiatives, and how are these metrics used to inform decision-making?
- What are the most significant challenges facing the marketing team in the coming months, and how can this role contribute to addressing them?
- How does the company approach collaboration and communication with remote team members and stakeholders?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements relevant to the role
- Prepare examples of successful marketing campaigns or projects you've led, emphasizing your strategic thinking, creativity, and ability to drive results
- Demonstrate your proficiency in English and French, as well as your ability to work effectively in a bilingual environment
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
