📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Centennial Real Estate Company LLC
🔹 Location: Dulles, VA
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and leading marketing efforts to drive traffic and sales growth for assigned properties.
- Managing consumer promotional concepts, services, and marketing programs.
- Creating and executing local marketing plans that align with overall marketing objectives.
- Executing events to enhance tenant sales performance and build customer affinity for the property.
- Developing and managing digital content to increase consumer interaction and drive property visit frequency.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills to effectively manage marketing efforts and drive results.
📋 Key Responsibilities
✅ Own the responsibility for supporting and activating all consumer promotional concepts, services, and marketing programs.
✅ Work with General Manager and Corporate Marketing to create budget and strategic local marketing plans that align with overall marketing objectives.
✅ Develop and execute annual event plans reflective of the property positioning and conducive to the needs of the local market while driving tenant sales performance and positioning the center as a destination for entertainment.
✅ Photograph and document all property events and associated follow up.
✅ Create, curate, and manage all published digital content (images, video, written), including updates to the property website, weekly email blasts, and posting to the property’s social media channels.
✅ Protect and build the Centennial brand by supporting and ensuring adherence to brand guidelines and visual merchandise standouts including monitoring common area to ensure visual consumer messaging standards are met.
✅ Develop center directories, maintain window displays and center décor.
✅ Support with maintaining, updating, and distributing property retailer and marketing promotional materials.
✅ Assist with analysis and follow-up of special events and marketing programs in a professional and timely manner to measure results.
✅ Communicate performance results to ownership and corporate.
✅ Develop individual and organizational consumer and business contacts within the community to build property’s local relationship and growth within market, these relationships reflect ownerships commitment to the communities we serve while building sales performance of the center.
✅ Work with internal and external stakeholders to support sales-oriented programs and initiatives.
✅ Establish strong tenant communication and partnerships, review stores’ current marketing approach, and create collaborative marketing efforts to ensure retailer and property success.
✅ Provide regular interaction with retailers including monthly newsletters and retailer meetings.
✅ Work with General Manager and Corporate Marketing to create effective marketing initiatives and tools to support retailer partners and achieve their sales goals.
✅ Handle day to day administrative functions of the marketing department, including correspondence, proper maintenance of files, event agreements, monthly and quarterly reports.
✅ Measure marketing effectiveness and results through reporting, research programs, and analytical tools.
✅ Manage relationships with the community to develop strong alliances, loyalty, and engagement through media/public relations and strategic partnerships.
✅ Where applicable, assist with managing all aspects of the daily operation of the Guest Services operation including overseeing the gift card program.
✅ Work on all other duties and special projects as requested.
ASSUMPTION: This role requires strong organizational, time management, and communication skills to effectively manage multiple projects and tasks, and establish priorities.
🎯 Required Qualifications
Education: Bachelor’s Degree preferred
Experience: Minimum of 3-4 years of industry, marketing or related digital experience preferred
Required Skills:
- Excellent interpersonal, organizational, time management, oral and written communication skills
- Ability to work and learn independently and in a team situation
- Ability to be a self-starter to deal with multiple projects and tasks effectively and establish priorities
- Experience in managing digital/social media platforms
- Strong attention to detail and ability to follow through
- Excellent people skills along with problem solving and time management ability
- Must possess the ability to manage budgets and have solid accounting skills
- Understanding of Public Relations (PR) strategy and execution
- Proficient computer skills, including Microsoft Office Suite and Canva preferred
- Ability to read and understand standard business documentation (e.g. contract language)
Preferred Skills:
- Experience in the retail industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant experience in marketing, digital platforms, and budget management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 USD per year
Benefits:
- Competitive benefits package
- Opportunities for growth and advancement
- Dynamic work environment
Working Hours: Full-time, with varying schedules including weekends, evenings, and public holidays
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the real estate industry, with experience level and location considered.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically retail real estate owner and operator with a national portfolio of shopping, dining, entertainment and mixed-use destinations
Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 1997, with over 25 years of experience in shaping the evolution of American retail
Company Description:
- Centennial is a retail real estate owner and operator with a national portfolio of shopping, dining, entertainment and mixed-use destinations as well as a full-service property management platform serving third-party owners.
- With over 300 employees nationwide, the firm now operates 25 million square feet of mixed-use destinations in 18 states.
- Since 1997, Centennial has played a pivotal role in shaping the evolution of American retail by creating a superior multi-faceted shopping experience with properties that serve not only as a place of commerce, but as a place of community.
Company Specialties:
- Retail
- Mixed-use
- Entertainment
- Restaurants
- Omni-Channel
- Asset Management
- Acquisitions
- Leasing
- Development
- Marketing
- Redevelopment
- Master planning
Company Website: http://www.centennialrec.com
ASSUMPTION: Centennial's focus on creating a superior multi-faceted shopping experience and serving as a place of community indicates a strong emphasis on customer-centric and community-focused initiatives.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The Marketing Manager will report directly to the General Manager and indirectly to the Corporate Marketing Team
Work Arrangement: On-site, with varying schedules including weekends, evenings, and public holidays
Growth Opportunities:
- Potential for career progression within the marketing department or other departments within the company
- Opportunities to work on various projects and gain experience in different aspects of marketing and retail real estate
- Possibility to work with and learn from experienced professionals in the industry
ASSUMPTION: This role offers growth opportunities through exposure to various aspects of marketing, working with experienced professionals, and potential career progression within the company.
🌍 Location & Work Environment
Office Type: On-site, with a dynamic and fast-paced work environment
Office Location(s): Dulles, VA
Geographic Context:
- The Dulles, VA area is part of the Washington D.C. metropolitan area, offering a mix of urban and suburban living
- The area is known for its strong job market, with a diverse range of industries and employers
- The Dulles Town Center, where the property is located, is a major retail destination in the area
Work Schedule: Full-time, with varying schedules including weekends, evenings, and public holidays
ASSUMPTION: The dynamic and fast-paced work environment, along with the varying schedules, requires strong time management and organizational skills to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the Human Resources department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing and digital skills
- Strategic thinking and analytical skills
- Communication and interpersonal skills
- Budget management and accounting skills
- Problem-solving and time management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and digital experience, as well as any experience working with budgets and accounting
- Prepare examples of marketing campaigns or projects you've worked on, and be ready to discuss their outcomes and the skills you demonstrated
- Demonstrate your understanding of the real estate industry and Centennial's focus on creating a superior multi-faceted shopping experience
- Show enthusiasm for the role and Centennial's mission
ATS Keywords: Marketing, Digital Marketing, Social Media Management, Budget Management, Retail Real Estate, Marketing Manager, Marketing Strategy, Event Planning, Community Engagement, Public Relations, Brand Management
ASSUMPTION: Centennial's focus on creating a superior multi-faceted shopping experience and serving as a place of community indicates a strong emphasis on customer-centric and community-focused initiatives, which should be highlighted in the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Canva
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Event planning and management software
- Marketing automation and analytics tools
- Customer relationship management (CRM) software
ASSUMPTION: The specific tools and technologies used may vary depending on the property and the marketing initiatives being executed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Community-focused
- Innovative
- Collaborative
- Results-driven
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Results-driven and goal-oriented
- Adaptable and flexible
- Customer-focused and community-minded
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable working with varying schedules, including weekends, evenings, and public holidays?
- Do you have strong time management and organizational skills to balance work and personal life effectively?
- Are you passionate about creating a superior multi-faceted shopping experience and serving as a place of community?
- Do you have experience working with budgets and managing marketing initiatives to drive results?
ASSUMPTION: Centennial's focus on creating a superior multi-faceted shopping experience and serving as a place of community indicates a strong emphasis on customer-centric and community-focused initiatives, which should be considered when assessing cultural fit.
⚠️ Potential Challenges
- The dynamic and fast-paced work environment may require strong time management and organizational skills to balance work and personal life effectively
- The role may involve working with varying schedules, including weekends, evenings, and public holidays
- The marketing initiatives and events may require working with tight deadlines and managing multiple projects simultaneously
- The role may involve working with a diverse range of stakeholders, including retailers, community members, and corporate leadership, which may require strong communication and interpersonal skills
ASSUMPTION: The dynamic and fast-paced work environment, along with the varying schedules and diverse stakeholders, requires strong time management, organizational, communication, and interpersonal skills to be successful in this role.
📈 Similar Roles Comparison
- Marketing Manager (Retail)
- Focuses on driving traffic and sales growth for retail properties
- Responsible for managing consumer promotional concepts, services, and marketing programs
- Creates and executes local marketing plans that align with overall marketing objectives
- Marketing Manager (Entertainment)
- Focuses on driving attendance and engagement for entertainment properties
- Responsible for managing promotional concepts, services, and marketing programs
- Creates and executes local marketing plans that align with overall marketing objectives
- Marketing Manager (Hospitality)
- Focuses on driving occupancy and guest satisfaction for hospitality properties
- Responsible for managing promotional concepts, services, and marketing programs
- Creats and executes local marketing plans that align with overall marketing objectives
ASSUMPTION: While the specific focus and goals of the role may vary depending on the industry and property type, the core responsibilities and required skills for a Marketing Manager role remain consistent across industries.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new retail store within the property
- Creating and managing digital content to promote an upcoming community event
- Planning and executing a grand opening event for a newly renovated property
- Managing a social media advertising budget to drive traffic and engagement for the property
- Analyzing and reporting on the effectiveness of marketing initiatives to optimize future campaigns
ASSUMPTION: The specific projects and initiatives may vary depending on the property and the marketing objectives, but should focus on driving traffic, sales, and engagement for the property.
❓ Key Questions to Ask During Interview
- What are the key marketing priorities for the property in the first 90 days?
- How does this role collaborate with the General Manager and Corporate Marketing Team?
- What are the biggest challenges facing the property's marketing efforts, and how can this role address them?
- What opportunities are there for growth and advancement within the company?
- How does the company support work-life balance for employees with varying schedules?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company, and provides valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and digital experience, as well as any experience working with budgets and accounting
- Prepare examples of marketing campaigns or projects you've worked on, and be ready to discuss their outcomes and the skills you demonstrated
- Demonstrate your understanding of the real estate industry and Centennial's focus on creating a superior multi-faceted shopping experience
- Show enthusiasm for the role and Centennial's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
