📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Aston Carter
🔹 Location: Northampton, MA, USA
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Not remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Strategic relationship building with key industry players and agencies
- Driving go-to-market strategies for the company's portfolio of solutions
- Conducting market research to identify unmet market needs
- Collaborating with cross-functional teams to develop and launch new solutions
ASSUMPTION: This role requires a high level of autonomy and self-motivation, with a significant portion of time spent visiting potential customers and building relationships.
📋 Key Responsibilities
✅ Visit potential customers to promote the brand and capabilities
✅ Build strategic relationships and partnerships with key industry players and agencies
✅ Collaborate with Point of Sales teams on product marketing and pre-sales support
✅ Drive messaging, positioning, and go-to-market strategies for solutions and industries
✅ Coordinate across departments to develop and introduce new solutions
✅ Conduct and manage market research to identify unmet market needs
✅ Develop and implement market segment roadmaps to accelerate business development and growth
✅ Contribute to profitable business planning
✅ Manage and prioritize customer needs and assist in project management and launch activities
✅ Accountable for the innovation efficiency of the R&D pipeline, including marketing aspects of the product launch process
ASSUMPTION: This role involves a mix of strategic planning, relationship building, and project management, requiring strong organizational skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of supervisory experience in account management and business development
Required Skills:
- Proven expertise in account management and business development
- Strong creative marketing writing and presentation skills
- Proficiency in Word, PowerPoint, Excel, and Picture
- Excellent communication skills
- Ability to manage and prioritize customer needs
- Capability to develop value propositions for new products
- Strong writing and content creation skills
- Knowledge of ISO 9001, preferred
Preferred Skills:
- Experience in a B2B marketing role
- Familiarity with CRM software
- Fluency in additional languages
ASSUMPTION: Given the strategic nature of this role, candidates should have a solid understanding of marketing principles and a proven track record in business development.
💰 Compensation & Benefits
Salary Range: $40.87 - $50.49 per hour
Benefits:
- Medical, dental, and vision insurance
- Critical Illness, Accident, and Hospital insurance
- 401(k) Retirement Plan
- Life Insurance
- Short and long-term disability insurance
- Health Spending Account
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation, or Sick Leave)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the company's job posting and is typical for a Marketing Manager role in the United States. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 1,001-5,000 employees
Founded: 1997
Company Description:
- Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe
- Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain, and select administrative professions
- The company extends the capabilities of industry-leading companies by drawing on its deep recruiting expertise and expansive network
Company Specialties:
- Accounting and Finance
- Business Support
- Strategy
- Change & Transformation
- Operations
- Banking and Financial Services
- Administrative
- Human Resources
- Talent Acquisition
- Procurement
- and Supply Chain
Company Website: http://www.astoncarter.com
ASSUMPTION: Aston Carter is a global staffing and recruitment firm that focuses on providing specialized talent solutions to various industries. This role is part of the company's marketing and business development efforts to promote its services and capabilities.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Marketing
Work Arrangement: On-site, with significant fieldwork and opportunities for cross-state travel
Growth Opportunities:
- Potential advancement to a senior marketing role or management position
- Expansion of responsibilities as the company grows and enters new markets
- Opportunities to work on diverse projects and collaborate with various teams
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department and across its various service lines.
🌍 Location & Work Environment
Office Type: On-site, with an office located above the manufacturing floor
Office Location(s): Northampton, MA, USA
Geographic Context:
- Northampton is a city in western Massachusetts, with a population of approximately 28,500
- The city is known for its vibrant arts scene, historic architecture, and outdoor recreation opportunities
- Northampton is located about 90 miles west of Boston and 170 miles north of New York City
Work Schedule: Full-time, with opportunities for cross-state travel and attendance at conventions
ASSUMPTION: The on-site work environment allows for easy collaboration with colleagues and provides a centralized location for visiting potential customers and building relationships.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and business development expertise
- Communication and presentation skills
- Problem-solving and strategic thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and business development experience
- Prepare examples of successful marketing campaigns and strategies you've implemented in previous roles
- Research Aston Carter and the company's service lines to demonstrate your understanding of the business
ATS Keywords: Account management, business development, marketing campaigns, strategy development, direct marketing, email marketing, digital marketing, lead generation, creative writing, presentation skills, communication skills, project management, market research, customer needs management, value proposition development, ISO 9001
ASSUMPTION: The application process for this role is likely to involve several stages, with a focus on assessing the candidate's marketing and business development expertise, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and the candidate's previous experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Collaboration
- Diversity & Inclusion
Work Style:
- Results-driven
- Adaptable and flexible
- Strong team player
- Proactive and self-motivated
Self-Assessment Questions:
- Do you have a proven track record of success in account management and business development?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Aston Carter values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit with the company's values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Significant fieldwork and travel requirements
- Need to manage and prioritize multiple customer needs simultaneously
- Requirements to work with various teams and stakeholders, requiring strong communication and collaboration skills
- Potential for tight deadlines and project pressures
ASSUMPTION: While this role offers numerous opportunities for professional growth and development, it also presents several challenges that require strong organizational skills, adaptability, and the ability to work effectively under pressure.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position places a strong emphasis on account management and business development, requiring candidates to have a solid understanding of both marketing principles and sales strategies
- This role is unique in its focus on driving go-to-market strategies for a portfolio of solutions, rather than a single product or service
- Career progression in this role may involve moving into a senior marketing or management position within the company's marketing department or expanding into a related field, such as sales or business development
ASSUMPTION: This role is distinct from other marketing positions in its emphasis on business development and strategic relationship building, requiring candidates to have a strong understanding of both marketing principles and sales strategies.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for a new product or service offering
- Conducting market research to identify unmet market needs and opportunities for growth
- Collaborating with cross-functional teams to develop and launch a new solution, from initial concept to market introduction
ASSUMPTION: These sample projects are intended to provide an overview of the types of initiatives the Marketing Manager may be responsible for, but the specific projects and priorities will vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing and business development strategy for the next 1-3 years, and how this role fits into that plan?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing and business development efforts, and how will my performance be evaluated in this role?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to provide insight into the company's marketing and business development strategy, as well as the specific expectations and requirements for this role. Candidates should tailor their questions to the company and the specific position they are applying for.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant marketing and business development experience, as well as any specific examples of successful marketing campaigns or strategies you've implemented in previous roles
- Prepare for your interview by researching Aston Carter and the company's service lines, and by practicing common marketing and business development interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you are selected for the final interview round, be prepared to present a portfolio of your marketing work or examples of successful campaigns you've led in previous roles
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
