📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: iad UK
🔹 Location: Little Hadham, Hertfordshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategy for iad UK to enhance brand visibility and drive agent recruitment
- Overseeing key events and managing resources to support recruitment and agent engagement
- Collaborating with internal stakeholders, network agents, and external partners to enhance iad UK's market positioning
- Analyzing marketing performance and reporting insights to the Managing Director and senior leadership team
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing initiatives and collaborate effectively with various stakeholders.
📋 Key Responsibilities
✅ Acting as the guardian of the iad UK brand, ensuring consistency, innovation, and market differentiation through all communications, digital content, promotional materials, and internal messaging
✅ Strategically planning, overseeing, and enhancing the delivery of key annual events including the National Convention, Learning & Development Conferences, and network-wide activities to support recruitment, retention, and agent engagement
✅ Leading and managing internal resources, external agencies, budgets, and vendor relationships effectively
✅ Actively engaging and collaborating with internal stakeholders, network agents, and external partners to enhance iad UK's market positioning, agent experience, and operational effectiveness
✅ Implementing comprehensive marketing performance tracking, regularly reporting insights, metrics, and recommendations to the Managing Director and senior leadership team
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring a versatile and adaptable marketing professional.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Demonstrable senior marketing leadership experience, ideally within Estate Agency or similar service-led industries
Required Skills:
- Proven success in developing and executing high-impact marketing strategies and digital campaigns
- Exceptional proficiency in managing professional social media channels, digital analytics, and content strategy
- Strong creative design acumen with experience using design software like Canva and Adobe InDesign
- Outstanding organisational and project management skills, with experience managing complex events and communications
- Excellent interpersonal skills with a proven ability to effectively influence and collaborate at executive and operational levels
Preferred Skills:
- Experience in the real estate industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing leadership and a proven track record of driving results in a similar industry.
💰 Compensation & Benefits
Salary Range: £35,000 - £38,000 per year
Benefits:
- Flexible working arrangements
- Opportunities for professional development and growth
- Competitive salary and benefits package
Working Hours: Full-time, Monday to Friday, with flexibility to support strategic event attendance and occasional off-site meetings
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role in the UK with the given experience level.
📌 Applicant Insights
🔍 Company Context
Industry: iad UK operates in the real estate industry, focusing on providing support and resources to self-employed estate agents
Company Size: iad UK is part of the iad international network, which has over 9,500 employees globally. This size offers applicants the opportunity to work in a large organization with extensive resources while maintaining a focus on individual contributions
Founded: iad was founded in 2008 in France and has since expanded internationally, with iad UK established as a key market
Company Description:
- iad UK is the leading platform for self-employed estate agents, offering unparalleled autonomy, flexibility, and earning potential
- The company's innovative approach and supportive culture empower agents, driving exceptional results and continuous growth across its dynamic network
- iad UK is committed to providing a fair opportunity to all qualified applicants, regardless of race, gender, religion, sexual orientation, or any other characteristic protected by law
Company Specialties:
- Self-employed estate agency support
- Agent recruitment and retention
- Marketing and branding for estate agents
- Event management and professional development
Company Website: https://www.iadinternational.com/en/
ASSUMPTION: iad UK's focus on self-employed estate agents sets it apart from traditional real estate companies, offering unique opportunities and challenges for marketing professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Managing Director and acting as a key member of the leadership team
Reporting Structure: The Marketing Manager will report directly to the Managing Director and collaborate with various internal stakeholders, network agents, and external partners
Work Arrangement: This is a full-time, on-site role based at iad UK's headquarters in Little Hadham, with flexibility to support strategic event attendance and occasional off-site meetings
Growth Opportunities:
- As a senior role within the company, there may be opportunities for progression into more senior leadership positions as the company continues to grow
- The dynamic and innovative nature of iad UK's business model may present unique growth opportunities for the right candidate
ASSUMPTION: The Marketing Manager role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: iad UK's headquarters is a modern, professional office environment
Office Location(s): Little Hadham, Hertfordshire, United Kingdom
Geographic Context:
- Little Hadham is a small village in Hertfordshire, offering a peaceful and picturesque work environment
- The office is conveniently located near major transportation links, making it easily accessible from nearby towns and cities
- The region is known for its vibrant real estate market and strong demand for estate agency services
Work Schedule: The Marketing Manager will work full-time, Monday to Friday, with flexibility to support strategic event attendance and occasional off-site meetings
ASSUMPTION: The office environment at iad UK is professional and collaborative, with a strong focus on supporting the success of its self-employed estate agents.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Managing Director and/or other senior leadership team members
- Final interview or assessment, potentially including a presentation or case study
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and creative design skills
- Event management and stakeholder engagement
- Performance analysis and reporting
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the real estate industry and iad UK's unique business model
- Prepare examples of your marketing campaigns, events, or other relevant projects to discuss during the interview
ATS Keywords: Marketing strategy, digital campaigns, social media management, content strategy, creative design, event management, stakeholder engagement, performance analysis, brand management, real estate industry
ASSUMPTION: The application process for this role may involve multiple stages and assessments, allowing iad UK to evaluate candidates' skills and cultural fit thoroughly.
🛠️ Tools & Technologies
- Canva
- Adobe InDesign
- Social media management platforms (e.g., Hootsuite, Buffer)
- Digital analytics tools (e.g., Google Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in relevant marketing tools and technologies, with the opportunity to learn and utilize new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Autonomy: iad UK empowers its agents and employees to take ownership of their roles and drive results
- Innovation: The company encourages creativity and continuous improvement in all aspects of its business
- Collaboration: iad UK fosters a supportive and collaborative work environment, both internally and with its network of agents
Work Style:
- Strategic: The Marketing Manager will be responsible for developing and executing high-impact marketing strategies
- Hands-on: This role requires a proactive and hands-on approach to event management, stakeholder engagement, and performance analysis
- Adaptable: The Marketing Manager must be able to adapt to the dynamic and evolving nature of iad UK's business model and the real estate industry
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment that values autonomy and collaboration?
- Are you comfortable managing complex events and communications, while also developing and executing high-impact marketing strategies?
- Do you have a proven track record of driving results and making a significant impact in your previous marketing roles?
ASSUMPTION: iad UK's unique business model and culture require a Marketing Manager who is adaptable, strategic, and comfortable working in a dynamic and collaborative environment.
⚠️ Potential Challenges
- The real estate industry can be unpredictable and subject to market fluctuations, requiring the Marketing Manager to adapt their strategies and tactics accordingly
- Managing internal resources, external agencies, and vendor relationships can be complex and time-consuming, demanding strong organizational and project management skills
- The Marketing Manager may face challenges in balancing the strategic and hands-on aspects of their role, requiring them to prioritize effectively and delegate when necessary
- The role may involve occasional off-site meetings and strategic event attendance, which could disrupt the Marketing Manager's regular work schedule
ASSUMPTION: The Marketing Manager must be prepared to navigate the unique challenges and opportunities presented by iad UK's business model and the real estate industry.
📈 Similar Roles Comparison
- Unlike traditional real estate companies, iad UK focuses on supporting self-employed estate agents, offering a unique marketing challenge and opportunity
- The real estate industry in the UK is competitive and dynamic, requiring the Marketing Manager to stay informed about market trends and adapt their strategies accordingly
- As a senior role within the company, the Marketing Manager has the opportunity to shape the strategic direction of marketing and contribute to iad UK's ongoing growth and success
ASSUMPTION: The Marketing Manager role at iad UK offers a unique blend of strategic leadership, hands-on execution, and stakeholder engagement, setting it apart from similar roles in other industries or companies.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to drive agent recruitment and retention
- Planning and overseeing a major annual event, such as the National Convention, to enhance iad UK's brand visibility and engage with network agents
- Analyzing marketing performance data to identify trends, optimize strategies, and report insights to the senior leadership team
ASSUMPTION: The Marketing Manager will have the opportunity to work on a variety of projects that showcase their strategic, creative, and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for marketing and how this role contributes to that strategy?
- How does iad UK support the professional development and growth of its Marketing Manager?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
- How does iad UK foster a culture of innovation and collaboration, and how can I contribute to that as the Marketing Manager?
- What are the most challenging aspects of this role, and how have previous Marketing Managers approached them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving results for iad UK.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your ability to drive results and make a significant impact in a senior role
- Prepare examples of your marketing campaigns, events, or other relevant projects to discuss during the interview
- Follow up with the iad UK HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
