📌 Core Information
🔹 Job Title: Marketing Manager, Calendar
🔹 Company: McDonald's Corporation
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing the annual marketing calendar to meet business KPIs
- Collaborating cross-functionally to ensure marketing plan timing alignment
- Managing marketing planning processes to maximize efficiency
- Partnering with various teams to advance marketing performance measurement
ASSUMPTION: This role requires a high level of organization, strategic thinking, and cross-functional collaboration to succeed.
📋 Key Responsibilities
✅ Defining the annual calendar planning process and engaging key stakeholders
✅ Developing annual marketing calendar strategies in partnership with relevant teams
✅ Managing scenario planning and optimizing marketing plans in collaboration with other functions
✅ Communicating calendar strategies and leading marketing planning meetings
✅ Supporting marketing leadership and franchisee engagement activities
✅ Designing and implementing detailed processes to maximize marketing planning efficiencies
✅ Partnering with various teams to advance marketing performance measurement
ASSUMPTION: This role involves a significant amount of coordination, communication, and data analysis to ensure successful marketing campaigns and calendar planning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in Marketing Strategy & Planning, Brand, or Digital Marketing in a demanding, detail-oriented retail, financial, or QSR setting.
Required Skills:
- Strong strategic thinking and process management skills
- Ability to partner across teams and evaluate business opportunities holistically
- Strong analytical skills to translate marketing and business KPIs
- Customer-centric mindset with a strong understanding of traditional marketing strategies
- Curiosity and entrepreneurial spirit to experiment and report on results
Preferred Skills:
- Experience working with multiple agency partners
- Familiarity with the QSR industry
ASSUMPTION: Candidates with experience in marketing strategy, planning, and cross-functional collaboration will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Marketing Manager with 6-10 years of experience in the Toronto area)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Work-life balance and flexible scheduling
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on business needs
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: McDonald's operates in the fast food industry, with a focus on quick service restaurants (QSR). The company is known for its iconic brand and extensive global presence.
Company Size: McDonald's Corporation has over 37,000 locations in over 100 countries and employs over 1.9 million people worldwide. The company's size offers numerous opportunities for career growth and development.
Founded: McDonald's was founded in 1940 by Richard and Maurice McDonald in San Bernardino, California. The company has since grown into a global leader in the fast food industry.
Company Description:
- McDonald's is committed to being the best in the quick service restaurant (QSR) industry
- The company values personal and professional growth, and rewards and celebrates successes
- McDonald's offers a winning culture with opportunities for growth in depth and breadth
Company Specialties:
- Restaurant operations
- Sustainability
- Foodservice
- Franchising
- Operations
- Real estate
- Supply chain
- Communications
- Human resources
- Finance
- IT
- Accounting
- Marketing
- Investor relations
- Charities
- RMHC
- Diversity
- CSR
- Legal
- Insurance
Company Website: corporate.mcdonalds.com
ASSUMPTION: McDonald's is a well-established company with a strong brand and extensive global presence. The company's size and industry position offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the management level, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Marketing Manager, Calendar reports directly to the Director, Calendar Strategy & Menu Development.
Work Arrangement: This is an on-site, full-time position with opportunities for flexible scheduling based on business needs.
Growth Opportunities:
- Advancement within the marketing department
- Expansion into other areas of the business, such as operations or supply chain
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers numerous opportunities for career growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada
- The city is known for its multicultural population, vibrant arts scene, and diverse food culture
- Toronto is a major hub for business, finance, and technology
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on business needs
ASSUMPTION: The work environment at McDonald's is fast-paced and dynamic, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Analytical skills and data-driven decision-making
- Customer-centric mindset and understanding of traditional marketing strategies
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Prepare examples of your marketing planning and optimization experience
- Demonstrate your understanding of the QSR industry and McDonald's brand
ATS Keywords: Marketing Strategy, Marketing Planning, Calendar Management, Cross-Functional Collaboration, Analytical Skills, Customer-Centric Mindset, Traditional Marketing Strategies, QSR Industry, McDonald's Brand
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's strategic thinking, cross-functional collaboration, and analytical skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the marketing department and the company as a whole.
👔 Cultural Fit Considerations
Company Values:
- Serve. We put our customers and people first, serving them with friendliness, speed, accuracy, and pride.
- Inclusion. We open our doors to everyone; we celebrate our diversity and recognize that our strength lies in our differences.
- Integrity. We do the right thing. We act with honesty and fairness in all that we do.
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you demonstrate a customer-centric mindset in your marketing strategies?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to optimize a marketing plan?
- How do you approach continuous learning and professional development in your role?
ASSUMPTION: Candidates who align with McDonald's values and work style will be well-suited for this role and the company culture as a whole.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and dynamic work environment
- Balancing strategic thinking with day-to-day tactical tasks
- Adapting to changes in the marketing landscape and consumer behavior
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Planning Manager in other industries, but with a focus on the QSR industry and the McDonald's brand
- The QSR industry is highly competitive and dynamic, with a constant need for innovation and adaptation
- Career paths in marketing can vary depending on the industry and the specific needs of the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries.
📝 Sample Projects
- Developing and optimizing the annual marketing calendar for a new product launch
- Conducting market research to identify trends and opportunities in the QSR industry
- Managing a cross-functional team to execute a marketing campaign for a limited-time offer
ASSUMPTION: These sample projects demonstrate the strategic thinking, cross-functional collaboration, and analytical skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- How does the company support the professional growth and development of its marketing team members?
- Can you provide an example of a successful marketing campaign at McDonald's and the role this position played in it?
- How does the company measure the success of its marketing initiatives, and how does this role contribute to that process?
- What are the biggest challenges facing the marketing department and the company as a whole, and how can this role help address them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the industry as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your marketing planning and optimization experience
- Demonstrate your understanding of the QSR industry and McDonald's brand
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
