📌 Core Information
🔹 Job Title: Marketing Manager (California Preferred)
🔹 Company: Western Growers Family of Companies
🔹 Location: Irvine, California
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (preferred California location)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans for Pinnacle Claims Management and Western Growers Assurance Trust
- Leading cross-functional teams and managing marketing campaigns
- Conducting market research and analyzing past efforts to inform future strategies
- Managing external stakeholder relationships and delivering actionable reports
- Mentoring staff and providing project status reporting to marketing leadership
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills. The ideal candidate will have experience in marketing, preferably within the agriculture, health benefits, or health insurance industry.
📋 Key Responsibilities
✅ Develop and execute marketing brand strategies to maintain consistency in branding and message
✅ Establish strategic project goals and develop marketing strategies with an interdisciplinary team of marketers
✅ Lead marketing campaigns from ideation to execution, including any marketing activity required for project success
✅ Maintain production markers and facilitate production workflow to ensure deadlines are met within scope and cost
✅ Conduct market research and analyze past efforts to present informed plans for building new relationships, increasing customer engagement, and maximizing sales opportunities
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on campaign management. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: BA/BS degree
Experience: 5-7 years of experience in marketing or a related field, with a preference for experience in agriculture, health benefits, or health insurance
Required Skills:
- Advanced knowledge of marketing automation, content management, earned media, paid media, owned media, and marketing analytics
- Advanced knowledge of inbound marketing methodology, including performance marketing, conversion, and online customer acquisition
- Demonstrated ability to create marketing strategies to drive demand and introduce, position, market products, and services
- Demonstrated communication, relationship building, and collaboration skills across multiple departments, entities, and cross-functional teams
- Exceptional project management skills, including time and task management, delegation, and working collaboratively to meet deadlines and budget requirements
- Fluency in Spanish (spoken and written) preferred; proven experience in marketing to a Spanish-speaking population highly desirable
Preferred Skills:
- Experience in the agriculture, health benefits, or health insurance industry
- Proven experience leading and influencing cross-functional partners at multiple levels, including executives
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a proven track record of driving business success through strategic marketing campaigns. Experience in the agriculture, health benefits, or health insurance industry is highly preferred.
💰 Compensation & Benefits
Salary Range: $72,186 - $98,841 with a rich benefits package that includes profit-sharing
Benefits:
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 5-7 years of experience in the agriculture, health benefits, or health insurance industry.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care
Company Size: 201-500 employees
Founded: 1957
Company Description:
- Western Growers Assurance Trust (WGAT) is the largest provider of health benefits for the agriculture industry
- WGAT was founded in 1957 to bridge the gap between health care and the agricultural industry
- WGAT provides Western Growers Association members with ACA-compliant plans, customizable options, and competitive prices to meet the diverse needs of the agriculture-related employer
Company Specialties:
- Medical Health Plan
- Health & Wellness
- COBRA Administration
- Care Management
- Field Services
- Bilingual Field Services
- Health Centers
- Rural Health Centers
- Mexico Health Network
- Mexico Clinic Network
- Online Tools and Resources
Company Website: http://www.wgat.com/
ASSUMPTION: Western Growers Assurance Trust is a well-established company with a strong focus on providing health benefits to the agriculture industry. The company's size and history suggest a stable and mature work environment.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth into a leadership position
Reporting Structure: This role reports directly to the Director of Marketing and leads the Marketing Operations team
Work Arrangement: Hybrid, with a preference for candidates located in California
Growth Opportunities:
- Potential for career advancement within the marketing department or the broader organization
- Opportunities to lead and mentor junior marketing staff
- Chance to make a significant impact on the company's marketing strategy and business success
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on a well-established company within the health care industry. The hybrid work arrangement and preference for California-based candidates suggest a focus on local market engagement and collaboration.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Irvine, California
Geographic Context:
- Irvine is located in Orange County, California, with a population of approximately 300,000 people
- The area is known for its mild Mediterranean climate, with average temperatures ranging from the mid-60s to the mid-70s Fahrenheit throughout the year
- Irvine is home to several Fortune 1000 companies and offers a mix of urban and suburban living options
Work Schedule: Flexible work arrangements with work-from-home, in-office, or hybrid options available
ASSUMPTION: The hybrid work arrangement and preference for California-based candidates suggest a focus on local market engagement and collaboration. The mild climate and mix of urban and suburban living options in Irvine provide a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interview with the hiring manager and a member of the marketing team
- Final interview with the Director of Marketing
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning skills
- Leadership and team management skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic planning skills, and leadership achievements
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Be ready to discuss your experience with marketing to a Spanish-speaking population and your proficiency in the Spanish language
ATS Keywords: Marketing strategy, marketing planning, team leadership, Spanish language proficiency, health care industry, agriculture industry, health benefits, health insurance
ASSUMPTION: The interview process for this role is likely to focus on assessing the candidate's marketing strategy and planning skills, leadership and team management abilities, and cultural fit with the company. The use of ATS keywords in the application process can help ensure that the candidate's resume is seen by the hiring manager.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Drupal)
- Earned media, paid media, and owned media platforms
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Inbound marketing methodology tools (e.g., HubSpot, Pardot)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned through relevant coursework, certifications, or on-the-job training.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Customer focus
Work Style:
- Fast-paced and dynamic work environment
- Focus on strategic planning and execution
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable leading and managing cross-functional teams?
- Do you have experience working with a Spanish-speaking population?
- Are you comfortable working in a hybrid or remote work arrangement?
ASSUMPTION: Western Growers Assurance Trust values a fast-paced, dynamic work environment that emphasizes strategic planning, collaboration, and innovation. Candidates should be comfortable working in a hybrid or remote work arrangement and have experience working with a Spanish-speaking population.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of stakeholders, including clients, vendors, and internal teams
- Adapting to changes in the health care industry and regulatory environment
- Balancing the demands of a fast-paced work environment with personal and family responsibilities
ASSUMPTION: The potential challenges of this role include managing multiple projects and deadlines, working with a diverse range of stakeholders, and adapting to changes in the health care industry and regulatory environment. Candidates should be comfortable working in a fast-paced environment and managing multiple priorities.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager role in a health care or health insurance company, with a focus on strategic planning, team leadership, and campaign management
- Unlike other marketing roles, this position requires experience working with a Spanish-speaking population and a preference for candidates located in California
- Career progression in this role may lead to a leadership position within the marketing department or the broader organization
ASSUMPTION: This role is similar to a Marketing Manager role in a health care or health insurance company, with a focus on strategic planning, team leadership, and campaign management. The preference for candidates located in California and experience working with a Spanish-speaking population set this role apart from similar positions.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new health benefit plan for agriculture-related employers
- Conducting market research to identify opportunities for expanding the company's health center network in Mexico
- Leading a team to create and implement a marketing strategy to improve customer engagement and retention for an existing health benefit plan
ASSUMPTION: The sample projects for this role involve strategic planning, team leadership, and campaign management. Candidates should be prepared to discuss their experience with similar projects and the results they've achieved.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy for the next fiscal year and how this role fits into that plan?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to working with a diverse range of stakeholders, including clients, vendors, and internal teams?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance, and how does that manifest in the day-to-day work environment?
ASSUMPTION: The key questions to ask during the interview for this role focus on the company's marketing strategy, professional development opportunities, stakeholder management, campaign success metrics, and work-life balance. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, strategic planning skills, and leadership achievements
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Be ready to discuss your experience with marketing to a Spanish-speaking population and your proficiency in the Spanish language
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
