Marketing Manager - Cambodia & Myanmar

📌 Core Information

🔹 Job Title: Marketing Manager - Cambodia & Myanmar

🔹 Company: Abbott Laboratories

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading Sales, Marketing, and Ethical teams to achieve overall sales, profit, and market share goals.
• Developing and implementing marketing strategies, annual brand/trade marketing, ethical, and sales plans.
• Monitoring budgets and expenditures to ensure resources are spent according to business plans.
• Engaging with key opinion leaders to strengthen brand awareness and endorsement in the ethical channel.
• Identifying new product and channel development opportunities in assigned markets.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the fast-moving consumer goods industry, with a focus on nutrition.

📋 Key Responsibilities

✅ Provide Sales, Marketing, and Ethical teams with leadership and direction to achieve overall sales, profit, and market share position of the nutrition business.

✅ Design and develop marketing objectives, strategies, annual brand/trade marketing, ethical, and sales plans in coordination with local brand/trade/ethical managers to ensure timely execution.

✅ Closely monitor budgets and expenditures to ensure that resources are spent in line with the business plan commitment.

✅ Engage and maintain rapport with key opinion leaders in the assigned markets to strengthen brand awareness and endorsement in the ethical channel.

✅ Monitor competitive market situation and take actions to grow the market share.

✅ Provide product training and updated competitor information intelligence to local teams on an on-going basis.

✅ Identify new product and channel development opportunities in assigned markets.

✅ Manage the full process of label creation of assigned markets.

✅ Ensure all company activities are conducted within the framework of the Abbott Code of business conduct and applicable local regulations in assigned markets.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or Science Discipline or equivalent.

Experience: Strong marketing and sales track record of 5 - 8 years in fast moving consumer goods industry. Experience in nutrition industry is added advantage.

Required Skills:

• Proven leadership and team management skills.
• Excellent strategic planning and execution abilities.
• Strong budget management and financial acumen.
• Excellent communication and stakeholder engagement skills.
• Deep understanding of marketing principles and industry knowledge.
• Willingness and ability to travel to assigned markets on a regular basis.

Preferred Skills:

• Experience in the nutrition industry.
• Fluency in local languages (Khmer and Burmese).

ASSUMPTION: Candidates with experience in the nutrition industry and fluency in local languages will have a significant advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between THB 1,500,000 - 2,500,000 per year, based on industry standards for a Marketing Manager with 5-10 years of experience in the fast-moving consumer goods industry in Thailand. The actual salary may vary depending on the candidate's qualifications and experience.

Benefits:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off (vacation, sick, and holidays).
• Employee discounts on Abbott products.

Working Hours: This role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet business demands. The role may also require travel to assigned markets on a regular basis.

ASSUMPTION: Abbott Laboratories offers competitive compensation and benefits packages for their employees.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company serves people in more than 160 countries worldwide.

Company Size: Abbott Laboratories is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and development within the company.

Founded: Abbott Laboratories was founded in 1888 and has a rich history of innovation and growth in the healthcare industry.

Company Description:

• Abbott Laboratories is a global leader in healthcare, with a portfolio of life-changing technologies spanning the spectrum of healthcare.
• The company is committed to helping people live more fully at all stages of life through its leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines.
• Abbott Laboratories is an equal opportunity employer that welcomes and encourages diversity in its workforce.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott Laboratories is a well-established and reputable company in the healthcare industry, offering opportunities for career growth and development within a diverse and inclusive work environment.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, tactical execution, and leadership skills.

Reporting Structure: The Marketing Manager will report directly to the Regional Marketing Director and will oversee local Sales, Marketing, and Ethical teams in Cambodia and Myanmar.

Work Arrangement: This role requires a significant amount of travel to assigned markets, with regular on-site presence in Cambodia and Myanmar. The role also requires flexibility to work additional hours as needed to meet business demands.

Growth Opportunities:

• Progression to a more senior marketing role within Abbott Laboratories or the broader healthcare industry.
• Expanding responsibilities and team leadership opportunities as the business grows and evolves.
• Developing expertise in the nutrition industry and cross-functional collaboration with other Abbott businesses.

ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization, with potential for progression to more senior marketing roles or expanded responsibilities.

🌍 Location & Work Environment

Office Type: The primary office location for this role is in Bangkok, Thailand, with regular travel to Cambodia and Myanmar.

Office Location(s): Bangkok, Thailand; Phnom Penh, Cambodia; Yangon, Myanmar

Geographic Context:

• Bangkok, Thailand: A bustling metropolis with a mix of traditional and modern culture, offering a wide range of amenities and entertainment options.
• Phnom Penh, Cambodia: The capital and largest city of Cambodia, with a blend of ancient and modern architecture, and a growing business environment.
• Yangon, Myanmar: The largest city and former capital of Myanmar, known for its colonial architecture and vibrant street life.

Work Schedule: The work schedule for this role is flexible, with a standard workweek of 40 hours and the need for regular travel to assigned markets. The role may also require additional hours to meet business demands.

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a mix of on-site and remote work, and regular travel to assigned markets.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Abbott Laboratories careers portal.
• Phone or video screening with the Human Resources department.
• In-depth interviews with the hiring manager and other key stakeholders, focusing on the candidate's strategic thinking, leadership skills, and industry knowledge.
• Background check and reference verification.
• Job offer and onboarding.

Key Assessment Areas:

• Strategic planning and execution skills.
• Leadership and team management abilities.
• Budget management and financial acumen.
• Communication and stakeholder engagement skills.
• Industry knowledge and understanding of the competitive landscape.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in marketing, sales, and leadership roles.
• Demonstrate your understanding of the fast-moving consumer goods industry and the nutrition industry specifically.
• Prepare examples of your strategic planning, budget management, and stakeholder engagement skills to discuss during the interview.
• Research Abbott Laboratories and the broader healthcare industry to show your enthusiasm for the role and the company.

ATS Keywords: Marketing strategy, brand management, sales planning, budget management, team leadership, stakeholder engagement, product development, market analysis, competitive intelligence, Abbott Laboratories, fast-moving consumer goods, nutrition industry.

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Market research and analysis tools (e.g., Nielsen, Kantar)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the needs of the business.

👔 Cultural Fit Considerations

Company Values:

• Quality: We are committed to delivering high-quality products and services that meet or exceed customer expectations.
• Innovation: We foster a culture of innovation and continuous improvement to drive growth and success.
• Collaboration: We work together, across functions and geographies, to achieve our goals and drive results.
• Integrity: We act with honesty, transparency, and accountability in all our actions.
• Diversity & Inclusion: We value and leverage the diverse backgrounds, experiences, and perspectives of our employees to create an inclusive work environment.

Work Style:

• Strategic: This role requires a strategic mindset, with the ability to develop and implement marketing plans that drive business results.
• Collaborative: The role involves working closely with cross-functional teams, including Sales, Marketing, and Ethical teams, to achieve overall business goals.
• Adaptable: The role requires flexibility and adaptability, with the ability to work in a dynamic and fast-paced environment.

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful marketing strategies in the fast-moving consumer goods industry?
• Are you comfortable working in a dynamic and fast-paced environment, with a high degree of cross-functional collaboration?
• Do you have strong leadership and team management skills, with the ability to engage and motivate team members to achieve business goals?

ASSUMPTION: Candidates who align with Abbott Laboratories' company values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing a remote team across multiple markets, with regular travel required to maintain effective communication and collaboration.
• Navigating the unique cultural and regulatory environments of Cambodia and Myanmar.
• Balancing the need for strategic planning and execution with the demands of day-to-day operations and tactical tasks.
• Adapting to the dynamic and fast-paced nature of the fast-moving consumer goods industry, with a focus on the nutrition industry specifically.

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them proactively and effectively.

📈 Similar Roles Comparison

• Marketing Manager - Cambodia & Myanmar vs. Marketing Manager - Southeast Asia: The former role focuses on two specific markets, while the latter role has a broader regional scope. The Cambodia & Myanmar role may offer more in-depth market knowledge and experience, while the Southeast Asia role may provide greater exposure to regional strategies and cross-border collaboration.
• Marketing Manager - Cambodia & Myanmar vs. Brand Manager - Nutrition: The former role is more focused on market-level strategy and execution, while the latter role is more focused on brand-level strategy and positioning. The Cambodia & Myanmar role may offer more experience in market-level dynamics and competitive landscapes, while the Brand Manager role may provide deeper expertise in brand building and product development.
• Marketing Manager - Cambodia & Myanmar vs. Sales Manager - Cambodia & Myanmar: The former role is focused on marketing strategy and execution, while the latter role is focused on sales strategy and execution. The Marketing Manager role may offer more experience in brand building, market research, and competitive analysis, while the Sales Manager role may provide deeper expertise in customer relationship management, channel development, and sales forecasting.

ASSUMPTION: Candidates should consider the unique aspects of this role compared to similar roles within Abbott Laboratories or the broader healthcare industry, and assess how their skills and experiences align with the specific requirements of this position.

📝 Sample Projects

• Developing and implementing a marketing strategy for a new product launch in Cambodia and Myanmar, including market research, competitive analysis, and launch planning.
• Conducting a market analysis of the nutrition industry in Cambodia and Myanmar, including market size, growth trends, and competitive landscape, to inform strategic planning and business development efforts.
• Managing the full process of label creation for assigned markets, ensuring compliance with local regulations and Abbott Laboratories' quality standards.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific needs of the business and the candidate's background and skills.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies for Abbott Laboratories' nutrition business in Cambodia and Myanmar, and how this role will contribute to their evolution and success?
• How does Abbott Laboratories support the professional development and growth of its marketing managers, and what opportunities exist for career progression within the company?
• Can you provide examples of how Abbott Laboratories fosters a culture of innovation and continuous improvement, and how this role can contribute to these efforts?
• How does Abbott Laboratories approach cross-functional collaboration and teamwork, and what expectations are there for this role in terms of working with other departments and functions?
• Can you describe the work environment and company culture at Abbott Laboratories, and how this role fits into the broader organization and its mission?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the work environment, and to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Abbott Laboratories careers portal.
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in marketing, sales, and leadership roles, with a focus on the fast-moving consumer goods industry and the nutrition industry specifically.
• Prepare examples of your strategic planning, budget management, and stakeholder engagement skills to discuss during the interview.
• Research Abbott Laboratories and the broader healthcare industry to show your enthusiasm for the role and the company.
• Follow up with the hiring manager or Human Resources department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.