Marketing Manager - Cambodia & Myanmar

📌 Core Information

🔹 Job Title: Marketing Manager - Cambodia & Myanmar

🔹 Company: Abbott

🔹 Location: Thailand > Bangkok : Q-House Lumpini Building

🔹 Job Type: Full-Time

🔹 Category: Product Management

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with 25% travel

🚀 Job Overview

Key aspects of this role include:

• Leading sales, marketing, and ethical teams to achieve business objectives
• Developing and implementing marketing strategies and plans
• Monitoring budgets and ensuring resource allocation aligns with business plans
• Engaging with key opinion leaders to strengthen brand awareness
• Identifying new product and channel development opportunities
• Managing label creation processes for assigned markets

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and the nutrition industry.

📋 Key Responsibilities

✅ Provide leadership and direction to sales, marketing, and ethical teams to achieve overall sales, profit, and market share position of the nutrition business.

✅ Design and develop marketing objectives, strategies, annual brand/trade marketing, ethical and sales plans in coordination with local brand/trade/ethical managers to ensure timely execution.

✅ Closely monitor budgets and expenditures to ensure that resources are spent in line with the business plan commitment.

✅ Engage and maintain rapport with key opinion leaders in the assigned markets to strengthen brand awareness and endorsement in the ethical channel.

✅ Monitor competitive market situation and take actions to grow the market share.

✅ Provide product training and updated competitor information intelligence to local teams on an on-going basis.

✅ Identify new product and channel development opportunities in assigned markets.

✅ Manage the full process of label creation of assigned markets.

✅ Ensure all company activities are conducted within the framework of the Abbott Code of business conduct and applicable local regulations in assigned markets.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure timely execution of marketing plans.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or Science Discipline

Experience: 5-8 years in fast-moving consumer goods industry, with experience in the nutrition industry being an added advantage

Required Skills:

• Strong marketing and sales track record
• Good understanding of marketing-related principles and comprehensive industry knowledge
• Willing and able to travel to assigned markets on a regular basis

Preferred Skills:

• Experience in the nutrition industry

ASSUMPTION: Candidates with experience in the nutrition industry may have a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: Abbott does not provide salary information for this role. However, based on industry standards for a Marketing Manager with 5-10 years of experience in the nutrition industry in Thailand, the estimated salary range is THB 1,200,000 - 1,800,000 per year.

Benefits:

• Medical surveillance
• Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)

Working Hours: Standard, 40 hours per week, with additional hours required for travel and on-site work in assigned markets

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company is a global leader in healthcare, serving people in more than 160 countries.

Company Size: Abbott is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Abbott was founded in 1888 and has since grown into a multinational corporation with a rich history in healthcare innovation.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
• Abbott is committed to improving people's lives through its innovative products and services.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's size and global presence offer opportunities for career growth and exposure to diverse projects and markets.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the local brand manager or regional marketing manager.

Reporting Structure: The Marketing Manager will oversee sales, marketing, and ethical teams, providing leadership and direction to achieve overall business objectives.

Work Arrangement: This role is on-site, with 25% travel required to visit assigned markets in Cambodia and Myanmar.

Growth Opportunities:

• Proven success in this role may lead to advancement opportunities within Abbott's marketing department or other areas of the business.
• The global nature of Abbott's operations may provide opportunities for international assignments or promotions.

ASSUMPTION: Abbott's large size and global presence offer numerous growth opportunities for high-performing employees.

🌍 Location & Work Environment

Office Type: Abbott's office in Thailand is located in the Q-House Lumpini Building in Bangkok, offering a modern and professional work environment.

Office Location(s): Thailand > Bangkok : Q-House Lumpini Building

Geographic Context:

• Bangkok is a vibrant and bustling city, offering a mix of traditional Thai culture and modern urban living.
• The city is well-connected by public transportation, making it easy to commute to work.
• Bangkok offers a wide range of dining, entertainment, and cultural attractions.

Work Schedule: Standard work hours are from 8:30 AM to 5:30 PM, Monday through Friday, with additional hours required for travel and on-site work in assigned markets.

ASSUMPTION: The work environment at Abbott's Bangkok office is likely to be dynamic, collaborative, and focused on achieving business objectives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or other team members
• Background check and offer extension

Key Assessment Areas:

• Marketing and sales experience
• Industry knowledge and understanding of Abbott's products
• Leadership and team management skills
• Strategic thinking and planning abilities
• Adaptability and cultural sensitivity for working in Cambodia and Myanmar

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and sales experience, as well as any experience working in the nutrition industry or with multicultural teams.
• Be prepared to discuss your understanding of the competitive landscape in the nutrition industry and how you would approach growing market share for Abbott's products.
• Demonstrate your ability to work collaboratively with cross-functional teams and manage projects to ensure timely execution.

ATS Keywords: Marketing, Sales, Leadership, Brand Management, Product Management, Nutrition Industry, Competitive Analysis, Market Share Growth, Team Management, Project Management

ASSUMPTION: Abbott's application process is likely to be competitive, with a focus on identifying candidates with strong marketing and sales experience and a strategic mindset.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, SAP CRM)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Abbott's marketing department is likely to use industry-standard tools and technologies to support its operations and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Performance
• Trust
• Integrity
• Responsibility

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Strategic
• Data-informed

Self-Assessment Questions:

• Do you have a proven track record of success in marketing and sales roles?
• Are you comfortable working in a multicultural environment and traveling to assigned markets?
• Do you have strong leadership and team management skills?
• Are you able to work collaboratively with cross-functional teams to achieve business objectives?

ASSUMPTION: Abbott values candidates who are results-driven, collaborative, and able to work effectively in a multicultural environment.

⚠️ Potential Challenges

• Managing a diverse team with members from different cultural backgrounds
• Navigating the regulatory environment in Cambodia and Myanmar
• Balancing the demands of on-site work in Bangkok and travel to assigned markets
• Adapting to Abbott's corporate culture and learning its internal systems and processes

ASSUMPTION: These challenges can be overcome with strong communication skills, cultural sensitivity, and a willingness to adapt to new environments.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions in the nutrition industry, but may offer unique challenges and opportunities due to Abbott's global presence and the specific markets it operates in.
• Compared to other marketing manager roles, this position may require more travel and a greater emphasis on managing a diverse team.
• Career paths for successful marketing managers at Abbott may include advancement to regional or global marketing roles, or transitions to other areas of the business.

ASSUMPTION: Candidates should research other marketing manager roles at Abbott and in the nutrition industry to better understand the competitive landscape and career growth opportunities.

📝 Sample Projects

• Developing and implementing a marketing strategy to grow market share for Abbott's nutrition products in Cambodia and Myanmar
• Managing the label creation process for Abbott's nutrition products in assigned markets
• Conducting market research and competitive analysis to inform marketing strategies and tactics

ASSUMPTION: These projects are representative of the types of initiatives a marketing manager in this role might work on, but the specific projects may vary depending on business priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Abbott support its marketing managers in achieving their business objectives?
• What are the key priorities for this role in the first 90 days?
• How does Abbott approach market expansion and new product launches in emerging markets like Cambodia and Myanmar?
• What opportunities are there for professional development and growth within Abbott's marketing department?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and sales experience, as well as any experience working in the nutrition industry or with multicultural teams.
• Prepare for your interview by researching Abbott's products, the nutrition industry, and the competitive landscape in Cambodia and Myanmar.
• Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.