📌 Core Information
🔹 Job Title: Marketing Manager (Campaigns)
🔹 Company: Datapharm
🔹 Location: Leatherhead, Surrey (Hybrid)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading acquisition and nurture campaigns to generate pipeline for Datapharm solutions
- Developing and delivering engagement campaigns for customer retention
- Setting, tracking, and being accountable for KPIs linking marketing activity to business success
- Collaborating with cross-functional teams to align go-to-market strategies with business objectives
ASSUMPTION: This role requires a proactive, results-driven marketer with a strong background in B2B go-to-market strategies and experience in executing campaigns using Hubspot.
📋 Key Responsibilities
✅ Leading acquisition and nurture campaigns to generate pipeline for new and existing Datapharm solutions
✅ Developing and delivering engagement campaigns that communicate value and promote customer retention
✅ Setting, tracking, and being accountable for KPIs that clearly link marketing activity to business success
✅ Collaborating with sales and customer success teams to deliver qualified leads, insightful campaign data, and effective collateral
✅ Staying up-to-date with industry trends and competitor activities to inform campaign strategies
ASSUMPTION: The successful candidate will have a proven track record in B2B marketing, with a focus on driving engagement, lead generation, and revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in B2B marketing, with a focus on campaign management and execution
Required Skills:
- Proven experience in B2B go-to-market strategies, preferably in tech solutions for pharma
- Highly skilled Hubspot user, with experience delivering campaigns and demonstrating ROI
- Experience with data acquisition, data management, and knowledge of GDPR
- Good understanding of LinkedIn Advertising, Google Analytics, and UTM tracking
- Motivated self-starter with a strong attention to detail and a results-oriented mindset
- Sound business judgment and commercial awareness
- Ability to make technical information engaging
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the pharmaceutical industry
ASSUMPTION: Candidates with experience in B2B tech marketing and a strong understanding of data-driven insights will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £40,000 - £55,000 per annum (Based on experience and industry standards for a Marketing Manager role in the UK)
Benefits:
- Life insurance
- Medical insurance
- Company Dental plan
- Discounts on gym membership and retailers
- 25 days holiday per annum (in addition to bank holidays)
- Pension plan (10% employer contribution after one year of service)
Working Hours: Full-time, Monday to Friday, with flexibility for hybrid working
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the UK. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Datapharm operates in the technology and healthcare sectors, providing software solutions, insight, and technology-enabled evidence generation to the global life sciences and wider healthcare sectors.
Company Size: Datapharm has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1977, with a rich history in providing reliable and up-to-date medicines information through modern digital platforms.
Company Description:
- Datapharm is a medicines information company that provides software solutions, insight, and technology-enabled evidence generation to the global life sciences and wider healthcare sectors.
- The company runs emc (medicines.org.uk), the leading provider of up-to-date medical information, with over 70 million visits per year.
- Datapharm partners with a wide range of professional and voluntary health organizations, including the NHS, MHRA, and RNIB.
Company Specialties:
- Compliance Solutions
- Business Intelligence
- Digital Publishing
- Medicines Information
- Healthcare and Data Analytics
Company Website: http://www.datapharm.com
ASSUMPTION: Datapharm's focus on digital platforms and healthcare information makes it an attractive employer for candidates interested in tech and healthcare industries.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional looking to make a significant impact in a growing company.
Reporting Structure: The Marketing Manager (Campaigns) will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, customer success, and product.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The exact arrangement will be discussed during the interview process.
Growth Opportunities:
- As Datapharm continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role.
- The company encourages professional development and may provide opportunities for training and certification.
- Working closely with cross-functional teams will provide exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations.
ASSUMPTION: The Marketing Manager (Campaigns) role offers a unique opportunity for a mid-level marketing professional to make a significant impact in a growing company and contribute to its commercial success.
🌍 Location & Work Environment
Office Type: Datapharm's headquarters is located in Leatherhead, Surrey, with a modern and collaborative work environment.
Office Location(s): Randalls Way, Leatherhead, England KT22 7TW
Geographic Context:
- Leatherhead is a town in Surrey, located approximately 15 miles southwest of central London.
- The area offers a mix of urban and rural environments, with easy access to both the city and the countryside.
- Leatherhead has a range of amenities, including shops, restaurants, and leisure facilities.
Work Schedule: The Marketing Manager (Campaigns) will work a standard full-time workweek, with flexibility for hybrid working arrangements.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to various work preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the Head of Marketing
- Second-round interview with the Marketing team
- Final-round interview with the CEO or another senior stakeholder
Key Assessment Areas:
- Campaign management and execution skills
- Data-driven decision-making and analytics
- Collaboration and communication skills
- Commercial awareness and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with campaign management, data analysis, and stakeholder collaboration.
- Research Datapharm's company background and industry to demonstrate your understanding of the business and its market.
ATS Keywords: B2B marketing, campaign management, Hubspot, data-driven insights, commercial awareness, stakeholder collaboration, customer retention, lead generation, GDPR, LinkedIn Advertising, Google Analytics, UTM tracking
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in B2B marketing, campaign management, and data-driven decision-making to succeed in the interview process.
🛠️ Tools & Technologies
- Hubspot
- LinkedIn Advertising
- Google Analytics
- UTM tracking
- Data management and analytics tools
ASSUMPTION: Familiarity with these tools is essential for the successful candidate to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Accessible: Making healthcare information simple, effective, and accessible to everyone
- Reliable: Providing up-to-date and accurate information through modern digital platforms
- Collaborative: Working together with cross-functional teams to achieve common goals
Work Style:
- Data-driven: Using data and analytics to inform decision-making and improve campaign performance
- Collaborative: Working closely with cross-functional teams to align marketing activities with business objectives
- Results-oriented: Focusing on driving engagement, lead generation, and revenue growth
Self-Assessment Questions:
- Do you have experience in B2B go-to-market strategies, preferably in tech solutions for pharma?
- Are you comfortable managing multiple priorities and making data-driven decisions?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who align with Datapharm's values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and prioritization
- Working with limited resources, necessitating creative problem-solving and efficient use of available tools
- Balancing the need for data-driven decision-making with the requirement for swift campaign execution
- Adapting to a hybrid work environment, requiring strong communication and collaboration skills
ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on campaign execution and data-driven decision-making
- Datapharm's industry focus on healthcare and technology sets it apart from other B2B marketing roles
- This role offers the opportunity to make a significant impact on Datapharm's commercial success, with potential for career growth
ASSUMPTION: Candidates should consider their interest in the healthcare and technology sectors, as well as their desire to make a significant impact in a growing company, when comparing this role to other marketing opportunities.
📝 Sample Projects
- Developing and executing a targeted LinkedIn advertising campaign to generate leads for a new Datapharm solution
- Analyzing campaign performance data to optimize engagement and improve ROI
- Collaborating with the sales team to create tailored marketing materials for specific customer segments
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Marketing Manager (Campaigns) role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle at Datapharm, and how this role fits into that process?
- How does the Marketing team collaborate with other departments, such as Sales and Product, to ensure alignment with business objectives?
- What opportunities are there for professional development and growth within the Marketing team and Datapharm as a whole?
- How does Datapharm measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What is the hybrid work arrangement like in practice, and how does Datapharm support employees in balancing remote and on-site work?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into Datapharm's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions by researching Datapharm's company background and industry, and practicing your responses to common marketing and behavioral questions
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
