📌 Core Information
🔹 Job Title: Marketing Manager, Canada Client Marketing
🔹 Company: Visa
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing holistic marketing plans to drive growth and strengthen the Visa brand.
- Supporting the development and expansion of Visa Marketing Services by selling and executing engagements that help Visa's clients strengthen their business.
- Collaborating with internal Visa teams and managing client relationships to implement innovative marketing strategies.
- Navigating a matrix organization and demonstrating excellent interpersonal skills.
- Analyzing and interpreting data to inform marketing strategies and measure program performance.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a complex, matrixed organization.
📋 Key Responsibilities
✅ Serve as the primary point of contact and marketing expert for Canada Client Marketing on behalf of the clients' business.
✅ Nurture and grow client relationships, establishing Canada Client Marketing as the preferred marketing partner.
✅ Develop and manage annual marketing plans, including revenue targets, budget, and monthly forecasting with the NA Marketing Services team.
✅ Participate in client meetings and quarterly business reviews, championing marketing services in shaping client program strategy.
✅ Lead the sell-in and implementation of marketing services, including research and insights, marketing strategy, creative development, execution, analysis, and sponsorships to help advance client marketing initiatives and business objectives.
✅ Collaborate across client, agency partners, and Visa stakeholders to ideate and launch innovative, high-impact marketing campaigns.
✅ Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results, where applicable.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience required. Advanced degree (e.g., MBA, JD, MD) preferred.
Experience: 5+ years of relevant work experience required. 6+ years preferred.
Required Skills:
- Proven experience in marketing, marketing consulting, or a related field within the financial services or payments industry.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Proficient in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
- Experience managing agency partners and executing integrated marketing programs.
- Strong interpersonal and leadership skills to influence and build credibility with cross-functional stakeholders without direct authority.
Preferred Skills:
- 3-5 years of experience in payments, marketing, advertising, or consulting roles with a track record of delivering measurable business results.
- Experience bringing new ideas to market and navigating highly matrixed organizations.
- Prior understanding of the payment landscape in Canada and relevant Visa product offerings from major Visa clients (issuers, fintechs, merchants, and acquirers).
ASSUMPTION: Candidates with a strong background in marketing strategy, analytics, and agency management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Marketing Manager role with 5-10 years of experience in the financial services industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- 401(k) plan with company match.
- Paid time off (vacation, sick, and holidays).
- Tuition reimbursement and professional development opportunities.
- Employee discounts on Visa products and services.
Working Hours: Full-time, hybrid role with an expectation of 40 hours per week. Hybrid work arrangement with confirmed days in the office.
ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Visa was founded in 1958 and has since grown into a global leader in digital payments.
Company Description:
- Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
- The company's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
- Visa offers a range of products and services, including credit, debit, and prepaid cards, as well as digital wallet solutions like Visa Checkout and Visa Token Service.
Company Specialties:
- Global payments technology
- Digital wallet solutions
- Fraud management and security
- Data analytics and insights
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to grow and take on more responsibilities as the team and business expand.
Reporting Structure: The Marketing Manager will report to the Director, Client Marketing and collaborate with various internal teams, including product, sales, research, legal, and marketing teams from other regions.
Work Arrangement: This is a hybrid role with an expectation of confirmed days in the office.
Growth Opportunities:
- Expanding the Marketing Consulting Practice and driving revenue growth.
- Developing expertise in the Canadian payments landscape and Visa's product offerings.
- Building strong relationships with clients and internal stakeholders, leading to increased influence and responsibility.
ASSUMPTION: This role offers opportunities for career growth and development within Visa's marketing organization.
🌍 Location & Work Environment
Office Type: Visa's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US; 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
- Toronto is a multicultural city with a vibrant business environment, offering numerous networking opportunities and industry events.
- The city has a thriving tech industry, with many startups and established companies calling it home.
- Toronto is known for its high quality of life, with excellent education, healthcare, and recreational facilities.
Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate team meetings and client needs.
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good work-life balance, while the collaborative office environment fosters teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening with a member of the HR team.
- In-depth behavioral and technical interviews with hiring managers and team members.
- Final interview with the Director, Client Marketing.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Analytical and data-driven decision-making abilities.
- Excellent communication and presentation skills.
- Cultural fit and alignment with Visa's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the Canadian payments landscape and Visa's product offerings.
- Prepare examples of your marketing strategy, execution, and results from previous roles.
ATS Keywords: Marketing strategy, client relationship management, analytical skills, creative problem-solving, multi-channel marketing, agency management, communication skills, B2B2C marketing, performance analysis, negotiation skills, leadership skills, market research, digital media, sponsorship management, project management, interpersonal skills
ASSUMPTION: Visa's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, JIRA)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Visa provides the necessary tools and technologies for employees to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Trustworthy
- Winning together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, highly matrixed organization?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Can you effectively communicate complex ideas and data-driven insights to both technical and non-technical audiences?
ASSUMPTION: Visa values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and prioritization.
- Navigating a matrix organization may present challenges in decision-making and influencing others without direct authority.
- The hybrid work arrangement may require additional self-discipline and time management skills.
- Working in a fast-paced, dynamic environment may necessitate adaptability and resilience.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on client relationship management and selling marketing services to Visa's clients.
- This role requires a strong understanding of the Canadian payments landscape and Visa's product offerings, which may differ from other marketing manager positions.
- Career progression in this role may involve expanding the Marketing Consulting Practice and taking on more responsibilities within Visa's marketing organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager positions, and candidates should consider these factors when evaluating the role.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Visa product in the Canadian market.
- Conducting market research to identify trends and opportunities in the Canadian payments landscape and developing data-driven marketing strategies to capitalize on these insights.
- Managing a team of agency partners to execute a comprehensive marketing program for a major Visa client, including research, strategy, creative development, execution, analysis, and reporting.
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Marketing Manager, Canada Client Marketing role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing organization and Visa's global strategy?
- What are the most pressing challenges facing the team and the company, and how can this role contribute to addressing them?
- What opportunities are there for growth and development within this role and the broader organization?
- How does Visa support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your marketing strategy, execution, and results from previous roles.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
