Marketing Manager- Cards Engagement

📌 Core Information

🔹 Job Title: Marketing Manager - Cards Engagement

🔹 Company: Blend360

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Contract (12 months with potential extension)

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 4+ years (Manager), 6+ years (Senior Manager)

🔹 Remote Status: Hybrid (On-site 3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through customer engagement marketing programs
• Leading engagement strategies across the credit card portfolio
• Collaborating with various marketing groups to execute effective campaigns
• Analyzing market data for strategic planning and agile decision-making
• Fostering a customer-focused culture and high-performance team environment

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong collaboration skills to drive marketing success in a dynamic environment.

📋 Key Responsibilities

✅ Drive sustained and profitable revenue growth through customer engagement marketing programs

✅ Champion a customer-focused culture and deepen client relationships

✅ Set and refine annual and quarterly marketing plans

✅ Collaborate with marketing journey management groups to plan and execute customer-driven action plans and marketing programs

✅ Monitor consumer sentiment, market conditions, and competitive activity for agile planning and budget flexibility

✅ Lead engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes

✅ Analyze and leverage insights from market research and data analysis to establish strategic campaign briefs

✅ Apply a deep understanding of business needs and ensure full buy-in from multiple business, channel, and marketing partners

✅ Support development and deployment of creative assets across all touchpoints and channels

✅ Champion proper usage of the client's brand in Canada, in full compliance with global brand guidelines

✅ Direct day-to-day activities consistent with the bank's risk culture and risk appetite statement

✅ Actively pursue effective and efficient operations, ensuring adherence to day-to-day business controls

✅ Design and implement global customer-first strategies across all operating countries

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years (Manager), 6+ years (Senior Manager) of relevant experience in marketing, with a focus on customer engagement and campaign management

Required Skills:

• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of product analytics and marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented
• Exposure to the Agile methodology

Preferred Skills:

• Experience in the financial services industry
• Fluency in French

ASSUMPTION: Candidates with experience in the financial services industry and/or fluency in French may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Marketing Manager role in Toronto)

Benefits:

• Health, Vision, and Dental insurance
• 401K plan
• Life Insurance
• Pretax Commuter Benefits
• Paid Sick Time

Working Hours: Full-time (40 hours per week), with flexible hours and limited domestic travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Toronto. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Blend360 is a professional services company specializing in AI services, data science, and technology. They operate in a competitive market with a focus on driving meaningful impact for their clients.

Company Size: Blend360 has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Blend360 was founded in 2016 and has since grown to become a leading AI services provider.

Company Description:

• Blend is committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
• The company tackles significant challenges by seamlessly aligning human expertise with artificial intelligence.
• Blend is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy.

Company Specialties:

• Digital Talent
• Technology
• Artificial Intelligence
• Data Science
• Data Engineering
• Business Intelligence

Company Website: www.blend360.com

ASSUMPTION: Blend360's focus on AI and data-driven strategy sets it apart in the professional services industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is at the Manager/Senior Manager level, offering opportunities for career advancement within the marketing department and the broader organization.

Reporting Structure: The Marketing Manager - Cards Engagement will report directly to the Head of Marketing Planning and Delivery and collaborate with various marketing groups and business partners.

Work Arrangement: This is a hybrid role, requiring on-site presence in Old Toronto for 3 days per week. Limited domestic travel may be required.

Growth Opportunities:

• Progression to Senior Manager or Director roles within the marketing department
• Expansion into other areas of marketing or related fields within the organization
• Gaining experience in a dynamic and growing industry, with opportunities to work on diverse projects and campaigns

ASSUMPTION: This role offers strong potential for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Blend360's Toronto office is a standard office-based environment, with flexible work arrangements and a focus on collaboration and innovation.

Office Location(s): Old Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant business environment, offering numerous opportunities for networking and professional growth.
• The city is home to a thriving tech industry, with a strong focus on AI and data science.
• Toronto's central location in Canada makes it an ideal hub for domestic and international business travel.

Work Schedule: Full-time (40 hours per week), with flexible hours and limited domestic travel

ASSUMPTION: Blend360's Toronto office provides a dynamic and collaborative work environment, with opportunities for professional growth and development in a multicultural city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and potential team members
• Final interview with the Head of Marketing Planning and Delivery

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Collaboration and communication skills
• Cultural fit and alignment with Blend360's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the financial services industry and customer engagement marketing
• Showcase your ability to analyze data and make data-driven decisions

ATS Keywords: Customer engagement, marketing strategy, campaign management, data analysis, Agile methodology, financial services industry, brand compliance, risk management

ASSUMPTION: Blend360's interview process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, with a focus on finding the best fit for the organization and the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: Candidates should have experience with relevant marketing, data analysis, and project management tools to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Accountability
• Passion
• Integrity
• Respect

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative and data-driven environment?
• Are you passionate about driving meaningful impact for clients through AI and data-driven strategy?
• Do you embody Blend360's core values of accountability, passion, integrity, and respect?

ASSUMPTION: Blend360 values candidates who are collaborative, data-driven, and aligned with the company's core values, with a strong commitment to driving meaningful impact for clients.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a dynamic and fast-paced environment
• Balancing strategic thinking with day-to-day tactical execution
• Adapting to changes in market conditions and competitive activity
• Ensuring full buy-in and participation from multiple business, channel, and marketing partners in a highly matrixed environment

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on customer engagement marketing within the financial services industry
• Blend360's focus on AI and data-driven strategy sets it apart from other professional services companies
• Career paths in this role may lead to senior marketing management or related fields within the organization

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization, with a focus on driving meaningful impact for clients through AI and data-driven strategy.

📝 Sample Projects

• Developing and executing a customer engagement marketing campaign for a new credit card product launch
• Analyzing market data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with cross-functional teams to refresh the visual identity of an existing credit card product

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Marketing Manager - Cards Engagement role, with a focus on driving meaningful impact for clients through AI and data-driven strategy.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Planning and Delivery practice?
• How does Blend360 support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Blend360 measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experiences, and career goals, and the opportunities and expectations of the Marketing Manager - Cards Engagement role at Blend360.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your strategic thinking and data-driven approach
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.