Marketing Manager – Cataract Equipment

📌 Core Information

🔹 Job Title: Marketing Manager – Cataract Equipment

🔹 Company: Johnson & Johnson Innovative Medicine

🔹 Location: Gurgaon, Haryana, India

🔹 Job Type: On-site

🔹 Category: Professional

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing plans to achieve corporate vision and priorities
• Monitoring market trends, identifying growth opportunities, and executing plans to grow faster than the available market
• Managing marketing budgets, ensuring compliance with legal and ethical standards, and collaborating with sales teams to drive product positioning and market share
• Laying out strategy for new product introductions (NPI) end-to-end, working closely with relevant stakeholders

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive business growth.

📋 Key Responsibilities

✅ Strategize and execute the plan with passion to achieve corporate vision & priorities, aligned with the global strategy

✅ Monitor, track, and report market trends. Identify growth opportunities and execute plans to align the product portfolio with the market and grow faster than the available market. Keep track of pricing trends, conduct necessary research, and propose right pricing of products to senior leadership for evaluation and approval. Segment and organize customer targets appropriately to ensure right tactics are implemented on the right customer segment.

✅ Explore opportunities and tactics to target competition customers and increase market share. Product positioning and differentiation as per global guidelines and regular communication thereof to field teams. Manage marketing budgets with appropriate controls and evaluate return on investments.

✅ Make appropriate changes to the marketing programs after periodic evaluation to check effectiveness. Identify and list clear plans of execution, touching all key stakeholders (HCP, Patient, Sales team).

✅ Ensure marketing activities comply with the relevant Acts, legal demands, ethical standards, and Corporate Business and branding standards.

✅ Maintain close collaboration with sales teams to understand the dynamic business. Collect, analyze data, report trends, and growth opportunities to sales leadership teams.

✅ Lay out strategy for new product introductions (NPI) end-to-end, working closely with relevant stakeholders. Prepare pre-launch, launch, and post-marketing plans and secure approvals.

✅ Ensure quality issues are addressed and managed with quality teams, HCPs, and authorities.

✅ Identify gaps in clinical publications and data subsets for the portfolio assigned; propose the same to Medical Affairs and other stakeholders.

✅ Ensure proper input to regional marketing teams on local market changes (threats and opportunities) to ensure this key market is appropriately represented to the corporate office.

✅ Work closely with Business Development, Service, and Application support teams to closely monitor the installation, procedural growth, and surgical skill training at each account of Refractive & FLACS Technology.

✅ Collaborate with Phaco Sales Teams to drive the installation of premium phaco technology and create pull for accessories.

✅ Quantify and prioritize reimbursement opportunities. Develop and execute plans to work with market access teams and reimbursement agencies as appropriate.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a matrix organization.

🎯 Required Qualifications

Education: Graduate in any discipline from a reputed institute/university (preferably B. Pharm or B.sc). Preferably Post Graduate in Marketing Management/MBA is desired from a reputed college.

Experience: Minimum 5 - 8 years of relevant business experience (inclusive of marketing or product management).

Required Skills:

• Experienced in handling large portfolios with multiple new product introductions
• Excellent project management skills required
• Excellent problem-solving skills required
• Excellent communication, interpersonal, and organizational skills required
• Excellent understanding and application of principles, concepts, and practices of statistical methods preferred
• Strong leadership, coaching skills required. Demonstrated management abilities required
• Experienced with direct communications and interactions with end customers/user
• Flexible in undertaking tasks and working hours
• Ability to use own initiative and make the difficult decisions
• Can lead and drive the changes necessary to support and build the business

Preferred Skills:

• Experience in the pharmaceutical or medical device industry
• Fluency in Hindi and English

ASSUMPTION: Candidates with experience in the pharmaceutical or medical device industry and fluency in Hindi and English may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the pharmaceutical industry in Gurgaon)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Tuition assistance
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Johnson & Johnson products

Working Hours: Full-time, typically Monday-Friday, 9:00 AM to 6:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing. Johnson & Johnson Innovative Medicine is a subsidiary of Johnson & Johnson, a multinational corporation that develops medical devices, pharmaceuticals, and consumer packaged goods.

Company Size: 10,001+ employees. As a large organization, Johnson & Johnson Innovative Medicine offers numerous opportunities for career growth and development.

Founded: Johnson & Johnson was founded in 1886 by Robert Wood Johnson I, James Wood Johnson, and Edward Mead Johnson. Johnson & Johnson Innovative Medicine is a more recent subsidiary.

Company Description:

• Johnson & Johnson Innovative Medicine is dedicated to leading where medicine is going, innovating with purpose, and developing treatments that change and save lives.
• The company applies rigorous science with compassion, addressing the most complex diseases of our time and developing the potential medicines of tomorrow.
• Johnson & Johnson Innovative Medicine is committed to championing patients every step of the way, from lab to life.

Company Specialties:

• Pharmaceutical research and development
• Medical device development
• Consumer health products

Company Website: https://innovativemedicine.jnj.com/

ASSUMPTION: Johnson & Johnson Innovative Medicine is a dynamic and innovative company that values collaboration, diversity, and inclusion.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for experienced marketing professionals looking to take on more responsibility and drive business growth.

Reporting Structure: This role reports directly to the Marketing Director for Cataract Equipment.

Work Arrangement: On-site, with flexibility to work remotely as needed.

Growth Opportunities:

• Potential to take on additional responsibilities and advance to a senior marketing role
• Opportunities to work on cross-functional projects and gain exposure to different areas of the business
• Access to training and development programs to enhance skills and knowledge

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Corporate office with a modern, collaborative work environment.

Office Location(s): Gurgaon, Haryana, India

Geographic Context:

• Gurgaon is a major IT and financial hub in India, with a vibrant business ecosystem
• The city offers numerous amenities, including shopping, dining, and entertainment options
• Gurgaon has a humid subtropical climate, with hot summers and mild winters

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM to 6:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The work environment at Johnson & Johnson Innovative Medicine is collaborative, inclusive, and focused on driving innovation and results.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and other stakeholders
• Final round interview with the Marketing Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Leadership and management abilities
• Industry knowledge and market awareness

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing Manager, Cataract Equipment, Pharmaceutical, Medical Device, Market Analysis, Strategic Planning, Product Management, Brand Management, Pricing Strategy, Market Research, Sales Strategy

ASSUMPTION: The interview process at Johnson & Johnson Innovative Medicine is comprehensive and designed to assess the candidate's fit for the role and the company's culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Market research tools (e.g., Nielsen, Kantar)
• Data analysis tools (e.g., SPSS, R)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the needs of the business.

👔 Cultural Fit Considerations

Company Values:

• Our Credo: We believe our first responsibility is to the patients, doctors, nurses, and caregivers who use our products and services. We must continue to merit their trust by constantly improving our products and services, and by maintaining our leadership in research and development.
• Innovation: We are dedicated to leading where medicine is going, innovating with purpose, and developing treatments that change and save lives.
• Collaboration: We believe that by working together, we can achieve more than any one of us could alone.

Work Style:

• Results-driven and focused on delivering business impact
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Adaptable and able to thrive in a dynamic, fast-paced environment

Self-Assessment Questions:

• Do you have a proven track record of driving business growth through strategic marketing initiatives?
• Are you comfortable working in a matrix organization and collaborating with cross-functional teams?
• Do you have strong leadership and management abilities, with the ability to influence and inspire others?

ASSUMPTION: Johnson & Johnson Innovative Medicine values candidates who are results-driven, collaborative, and adaptable, with a strong commitment to innovation and patient care.

⚠️ Potential Challenges

• Managing a large portfolio with multiple new product introductions can be challenging and require strong project management skills
• Working in a matrix organization may require additional communication and collaboration efforts to drive alignment and consensus
• The dynamic nature of the pharmaceutical industry may require flexibility and adaptability to changing market conditions and priorities
• The competitive landscape in the pharmaceutical industry can be intense, requiring a strong focus on market analysis and strategic planning

ASSUMPTION: The potential challenges in this role can be mitigated through strong project management skills, effective communication and collaboration, and a results-driven approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Manager or Brand Manager in the pharmaceutical or medical device industry, with a focus on market analysis, strategic planning, and product management
• Unlike other marketing roles, this position requires a strong understanding of the pharmaceutical or medical device industry and relevant market trends
• Career progression in this role may lead to senior marketing or general management positions within the company

ASSUMPTION: This role offers a unique opportunity to leverage marketing skills in the pharmaceutical or medical device industry, with significant potential for career growth and development.

📝 Sample Projects

• Developing a comprehensive market analysis and strategic plan for a new product launch in the cataract equipment market
• Conducting a competitive landscape analysis and identifying opportunities to differentiate the company's products and gain market share
• Managing a product recall and implementing corrective actions to ensure patient safety and maintain the company's reputation

ASSUMPTION: The specific projects in this role may vary depending on the candidate's background and the needs of the business.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term strategy for the cataract equipment market, and how this role contributes to that strategy?
• How does the company support the professional development and career growth of its marketing managers?
• Can you provide an example of a successful marketing campaign in the cataract equipment market, and what made it successful?
• How does the company approach collaboration and communication with cross-functional teams, such as sales and medical affairs?
• What are the most significant challenges facing the cataract equipment market, and how does this role address those challenges?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to driving business success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.