Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: CPM (via Jobs for Humanity)

🔹 Location: Thame, United Kingdom, OX9

🔹 Job Type: Full-time, 12-month fixed-term contract

🔹 Category: Marketing

🔹 Date Posted: April 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (flexible location)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to drive user acquisition and engagement on the app
• Collaborating with cross-functional teams to ensure brand consistency and articulate the app's proposition
• Conducting user research to inform product development and engagement plans
• Managing marketing budgets and tracking costs and returns by campaign

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team. The successful candidate will have experience in digital marketing and a proven track record of driving user growth.

📋 Key Responsibilities

✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan

✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app

✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility

✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans

✅ Manage annual marketing budgets, tracking costs and returns by campaign

✅ Assist with the organization and management of events and external shows

✅ Create collateral to support the growth of retail media

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and stakeholder management. The successful candidate will be comfortable working in a fast-paced environment and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in digital marketing, with a focus on user acquisition and engagement

Required Skills:

• Excellent communication and interpersonal skills
• Strong budgeting and forecasting skills
• Proactive and adaptable, with a can-do attitude
• Team-oriented, with the ability to collaborate effectively with cross-functional teams
• Excellent analytical skills, with the ability to turn data into actionable insights

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the retail media industry

ASSUMPTION: The ideal candidate will have experience in digital marketing, with a focus on user acquisition and engagement. They will be comfortable working in a fast-paced environment and collaborating with cross-functional teams.

💰 Compensation & Benefits

Salary Range: Up to £47,500 basic salary per annum (pro-rata), depending on experience

Benefits:

• Annual bonus of 10% (STCP)
• Comprehensive private healthcare (covers pre-existing medical conditions, with the option to add family and spouse at a subsidised cost)
• Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
• Flexible work-life balance (option to buy and sell holiday days)
• Generous pension plan
• Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
• Life assurance (4X)

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements

ASSUMPTION: The salary range is competitive for a Marketing Manager role in the UK, with a focus on digital marketing and user acquisition. The benefits package is comprehensive and includes health, financial, and work-life balance provisions.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations (specifically, job placement and diversity, equity, and inclusion)

Company Size: Small (11-50 employees)

Founded: 2020

Company Description:

• Jobs for Humanity connects historically underrepresented talent to welcoming employers across the globe
• Focuses on making inclusive hiring seamless, scalable, and sustainable through cutting-edge recruiting technology and expert D&I consultation
• Offers volunteer opportunities and collaborates with partners to achieve its mission

Company Specialties:

• Job hunting and diversity
• Coaching and training
• Events and community engagement

Company Website: www.jobsforhumanity.com

ASSUMPTION: Jobs for Humanity is a mission-driven organization focused on promoting diversity, equity, and inclusion in the job market. Its partnership with CPM for this role suggests a commitment to supporting the growth of the shopt app and its user base.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Marketing Manager will report directly to the Head of Strategy, Engagement, and Operations

Work Arrangement: Hybrid (flexible location, with the option to work remotely)

Growth Opportunities:

• Potential to grow into a more senior marketing role as the company expands
• Opportunities to gain experience in a variety of marketing channels and tactics
• Chance to work on high-impact projects that drive user growth and engagement

ASSUMPTION: This role offers significant growth potential, as the successful candidate will play a critical role in driving user acquisition and engagement for the shopt app. As the company grows, there may be opportunities for the Marketing Manager to take on more senior responsibilities.

🌍 Location & Work Environment

Office Type: Hybrid (flexible location, with the option to work remotely)

Office Location(s): Thame, United Kingdom, OX9

Geographic Context:

• Thame is a town in Oxfordshire, located approximately 13 miles southeast of Oxford
• The area is known for its historic architecture and picturesque countryside
• Thame has a population of around 11,000 people and offers a range of amenities, including shops, restaurants, and leisure facilities

Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements

ASSUMPTION: The hybrid work arrangement offers flexibility for candidates who may not be able to commute to the office on a daily basis. The location of Thame provides easy access to the picturesque Oxfordshire countryside, while still being within commuting distance of Oxford and London.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Head of Strategy, Engagement, and Operations

Key Assessment Areas:

• Marketing strategy and planning
• Budgeting and forecasting
• Communication and interpersonal skills
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to user acquisition and engagement, as well as your experience with marketing automation tools
• Demonstrate your understanding of the shopt app and its target audience

ATS Keywords: Marketing Manager, User Acquisition, User Engagement, Marketing Strategy, Marketing Planning, Budgeting, Forecasting, Marketing Automation, Retail Media

ASSUMPTION: The application process for this role is likely to be competitive, as the successful candidate will play a critical role in driving user growth and engagement for the shopt app. Applicants should be prepared to demonstrate their marketing expertise and strategic thinking throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will be comfortable using a range of marketing tools and technologies to drive user acquisition and engagement. They may also have experience with marketing automation tools and social media management platforms.

👔 Cultural Fit Considerations

Company Values:

• Inclusive hiring
• Diversity, equity, and inclusion
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic
• Data-driven and strategic
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you approach user acquisition and engagement in a competitive market?
• Can you provide an example of a time when you successfully managed a marketing budget to achieve your objectives?
• How do you stay up-to-date with the latest marketing trends and technologies?

ASSUMPTION: The successful candidate will be a strong cultural fit for Jobs for Humanity, with a commitment to inclusive hiring and a collaborative work style. They will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities.

⚠️ Potential Challenges

• Managing a marketing budget in a fast-paced, dynamic environment
• Driving user acquisition and engagement in a competitive market
• Collaborating effectively with cross-functional teams
• Adapting to changing priorities and market conditions

ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities. They will also be able to manage a marketing budget effectively and drive user acquisition and engagement in a competitive market.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on user acquisition and engagement for an app
• This role requires a strong understanding of digital marketing strategies and tactics, as well as experience with marketing automation tools
• Career progression in this role may involve moving into a more senior marketing position or taking on additional responsibilities within the company

ASSUMPTION: This role is unique in its focus on user acquisition and engagement for an app, and requires a strong understanding of digital marketing strategies and tactics. The successful candidate will have experience in digital marketing and be comfortable working in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and executing a user acquisition campaign to drive app downloads and registrations
• Conducting user research to inform product development and engagement plans
• Managing an annual marketing budget to achieve engagement and acquisition targets

ASSUMPTION: The successful candidate will have experience in developing and executing marketing campaigns, as well as conducting user research and managing marketing budgets. They will also be comfortable working in a fast-paced, dynamic environment and adapting to changing priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to user acquisition and engagement in the competitive app market?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: The successful candidate will be curious and proactive, asking thoughtful questions about the company's approach to user acquisition and engagement, as well as the priorities and expectations for the role. They will also be interested in the company's approach to supporting the growth and development of its marketing team members.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/JobsForHumanity/744000053442853-marketing-manager
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching the shopt app and its target audience, as well as the company's approach to user acquisition and engagement
• Be ready to discuss your approach to marketing strategy and planning, as well as your experience with marketing automation tools
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.