📌 Core Information
🔹 Job Title: Marketing Manager CC/IA
🔹 Company: Beckman Coulter Diagnostics (Danaher)
🔹 Location: Remote (Europe)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing strategies for new product launches and existing product lines.
- Conducting Voice of Customer (VOC) to identify trends, customer needs, and competitive landscape.
- Developing accurate sales forecasts by analyzing market conditions and sales data.
- Managing the product lifecycle from commercialization to end-of-life.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies for new product launches and existing product lines using LEx principles and methodologies.
✅ Conduct Voice of Customer (VOC) to identify trends, customer needs, and competitive landscape.
✅ Utilize customer insights to define value propositions, target segments, and key messaging for products.
✅ Develop accurate sales forecasts by analyzing market conditions, competitive landscapes, and sales data for new and existing products.
✅ Own and manage the product lifecycle from commercialization to end-of-life, ensuring alignment with business goals and customer needs.
✅ Lead the communication of product strategies, plans, and performance to all internal stakeholders.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
Experience: Proven experience in product marketing within the industry of 5+ years
Required Skills:
- Excellent analytical skills to interpret data and inform marketing strategies.
- Strong strategic planning and project management skills to develop and execute effective marketing strategies.
- Excellent interpersonal and communication skills to develop and maintain relationships with key customers, gather and analyze customer feedback, and influence commercial teams.
- High level of initiative, self-motivation, and the ability to work independently and collaboratively in a fast-paced environment.
Preferred Skills:
- Exhibit meticulous attention to detail and a strong commitment to delivering high-quality work.
- Possess strong problem-solving abilities and a creative approach to addressing challenges.
ASSUMPTION: Candidates with experience in the medical equipment manufacturing industry or a related field may have an advantage.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated, based on industry standards for a Marketing Manager with 5-10 years of experience in the medical equipment manufacturing industry)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Beckman Coulter Diagnostics operates in the medical equipment manufacturing industry, focusing on advanced diagnostics and laboratory systems.
Company Size: Beckman Coulter Diagnostics is a large organization with over 10,000 employees globally, providing a diverse range of opportunities and resources for employees.
Founded: 1935, as a family-owned business, Beckman Coulter has since grown into a global leader in advanced diagnostics, now part of Danaher Corporation.
Company Description:
- Beckman Coulter Diagnostics is a global leader in advanced diagnostics, applying the power of science, technology, and creativity to relentlessly reimagine healthcare, one diagnosis at a time.
- The company offers a wide range of diagnostic solutions, including laboratory systems, chemistry, immunodiagnostics, hematology, microbiology, and clinical informatics.
- Beckman Coulter Diagnostics is committed to delivering smarter, faster diagnostic solutions that move the needle forward from what’s now to what’s next.
Company Specialties:
- Laboratory Systems
- CE
- Lab Automation
- Immunoassay
- Hematology
- Information Systems
- Integrated Systems
- Diagnostics
- Chemistry
- Microbiology
- Clinical Informatics
- Lab 2.0
- Urinalysis
- Automation
- Clinical Chemistry
- In-vitro Diagnostics
- Sepsis Diagnosis and Management
- Medical Devices
- Analyzers
- and Core Laboratory
Company Website: www.beckmancoulter.com
ASSUMPTION: Beckman Coulter Diagnostics' extensive product portfolio and global presence offer candidates diverse career growth opportunities.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a solid foundation in marketing and relevant industry experience.
Reporting Structure: The Marketing Manager CC/IA reports to the Senior Marketing Manager of Clinical Diagnostics, who leads the Europe Marketing department.
Work Arrangement: This role is fully remote, with flexibility to work from various locations across Europe.
Growth Opportunities:
- Potential to expand responsibilities and manage a team as the business grows.
- Opportunities to work on cross-functional projects and collaborate with other departments.
- Chance to develop expertise in the medical equipment manufacturing industry and advanced diagnostics.
ASSUMPTION: The remote work arrangement and global presence of Beckman Coulter Diagnostics provide opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement.
Office Location(s): Remote work from various locations across Europe.
Geographic Context:
- Europe offers a diverse range of cultures, time zones, and work environments.
- Candidates should be comfortable working in a remote, multicultural team.
- Travel may be required for customer visits, industry events, or team meetings (approximately 25% overnight travel).
Work Schedule: Full-time, with flexibility for remote work and a focus on results and deliverables.
ASSUMPTION: The fully remote work arrangement requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Senior Marketing Manager
- Background check and offer
Key Assessment Areas:
- Marketing strategy development and execution
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with Beckman Coulter's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements.
- Be prepared to discuss specific marketing campaigns, strategies, or projects you've worked on and the results you've achieved.
- Demonstrate your understanding of the medical equipment manufacturing industry and Beckman Coulter Diagnostics' products.
ATS Keywords: Product Marketing, Market Analysis, Customer Insights, Strategic Planning, Project Management, Communication Skills, Analytical Skills, Problem Solving, LEx, VOC, Sales Forecasting, Lifecycle Management, Customer Relationship Management, Innovation, Attention to Detail, Self-Motivation
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring manager and the team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Patient-Driven
- Innovative
- Collaborative
- Accountable
- Quality-Driven
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communicator and team player
- Proactive and self-motivated
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies in a fast-paced environment?
- Are you comfortable working remotely and collaborating with a multicultural team?
- Do you thrive in a results-driven, adaptable work environment?
ASSUMPTION: Beckman Coulter Diagnostics values diversity and inclusion, fostering a collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple product lines and priorities simultaneously.
- Adapting to a fully remote work environment and maintaining productivity.
- Balancing the need for strategic planning with the requirement for quick decision-making and execution.
- Working with a diverse range of stakeholders, including customers, internal teams, and external partners.
ASSUMPTION: The fully remote work arrangement and global presence of Beckman Coulter Diagnostics may present unique challenges and opportunities for candidates.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position requires a deeper understanding of market dynamics, customer needs, and competitive landscapes to drive product success.
- This role is specific to the medical equipment manufacturing industry and advanced diagnostics, offering unique insights and challenges.
- Career progression in this role may involve expanding responsibilities, managing a team, or moving into a more senior marketing or general management position.
ASSUMPTION: The specific industry context and product focus of this role differentiate it from similar marketing manager positions in other industries or companies.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including market analysis, customer segmentation, and key messaging.
- Conducting a Voice of Customer (VOC) study to identify trends, customer needs, and competitive landscape, and using the insights to inform product positioning and messaging.
- Managing the product lifecycle from commercialization to end-of-life, including sales forecasting, performance tracking, and strategic planning.
ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the products, market conditions, and business priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Beckman Coulter Diagnostics support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the business, and how can this role contribute to addressing them?
- What is the company's approach to work-life balance, and how is this supported in a remote work environment?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://danaher.wd1.myworkdayjobs.com/BeckmanCoulterDiagnosticsJobs/job/Amersham-Bucks-United-Kingdom/Marketing-Manager-CC-IA_R1285872
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements, and demonstrate your understanding of the medical equipment manufacturing industry and Beckman Coulter Diagnostics' products.
- Prepare for the interview by researching the company, its products, and the industry, and practicing common marketing interview questions and scenarios.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
- If selected for the final interview, be prepared to present a marketing strategy or plan for one of Beckman Coulter Diagnostics' products, demonstrating your ability to develop and execute effective marketing strategies.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
