📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Curaleaf
🔹 Location: Tampa, FL (On-site)
🔹 Job Type: Full-Time | Exempt
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing statewide marketing strategy aligned with brand voice and business goals
- Leading integrated B2C campaign strategy across digital, social, email, print, and in-store channels to drive engagement
- Ensuring all marketing initiatives meet Florida cannabis regulations by coordinating closely with the legal team
- Partnering with cross-functional teams to align messaging and enhance the customer experience
- Managing budgets, prioritizing high-impact initiatives, and leading vendor partnerships to maximize marketing ROI and efficiency
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and compliance expertise to succeed in the highly regulated cannabis industry.
📋 Key Responsibilities
✅ Develop and execute statewide marketing strategy aligned with brand voice and business goals
✅ Lead integrated B2C campaign strategy across digital, social, email, print, and in-store channels to drive engagement
✅ Ensure all marketing initiatives meet Florida cannabis regulations by coordinating closely with the legal team
✅ Partner with sales, operations, product, and retail teams to align messaging and enhance the customer experience
✅ Coordinate with agencies, designers, and copywriters to deliver high-quality, on-brand assets
✅ Leverage market research, consumer insights, and performance data to refine marketing strategies and track key metrics
✅ Craft brand narratives and content strategies that showcase product benefits, meet consumer needs, and position Curaleaf as a trusted leader in Florida’s cannabis market
✅ Strategically manage budgets, prioritize high-impact initiatives, and lead vendor partnerships to maximize marketing ROI and efficiency
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success in a highly regulated environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 5-7 years of proven marketing experience, ideally within retail, healthcare, or other highly regulated industries
Required Skills:
- Proven expertise in digital marketing and CRM platforms
- Strong analytical mindset with a data-driven approach to decision-making
- Excellent communication and storytelling skills
- Ability to thrive in fast-paced, evolving environments and take initiative
- Familiarity with Florida cannabis regulations and compliance requirements (preferred)
Preferred Skills:
- Experience in cannabis or familiarity with cannabis regulations
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital channels and data-driven decision-making, to excel in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Career Growth Opportunities
- Competitive Pay and Benefits (Health, Dental Vision)
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/AD&D Insurance, Short & Long-Term Disability
- Community Involvement Initiatives
- Employee Referral Bonuses and Product Discounts
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility as needed)
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 5-7 years of experience in the Tampa, FL area.
📌 Applicant Insights
🔍 Company Context
Industry: Curaleaf operates in the highly regulated cannabis industry, focusing on medical and adult-use markets. The company is known for its quality, expertise, and reliability in providing cannabis products and services.
Company Size: Curaleaf is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Curaleaf was founded in 2010 and has since grown into a leading global cannabis provider with a strong commitment to quality, innovation, and corporate social responsibility.
Company Description:
- Curaleaf is a leading global cannabis provider with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant.
- The company offers premium products and services in both medical and adult-use markets through its brands, including Curaleaf, Select, and Grassroots.
- Curaleaf is committed to quality, expertise, and reliability, with a strong focus on corporate social responsibility through its Rooted in Good initiative.
Company Specialties:
- Cannabis cultivation, extraction, and production
- Retail and wholesale distribution of cannabis products
- Branding and marketing for cannabis products
- Compliance and regulatory affairs in the cannabis industry
Company Website: Curaleaf Holdings, Inc.
ASSUMPTION: Curaleaf's focus on quality, expertise, and reliability sets it apart in the competitive cannabis industry, offering applicants a unique opportunity to grow and succeed in a dynamic environment.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, offering opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and works cross-functionally with various teams, including sales, operations, product, and retail.
Work Arrangement: This is an on-site role based in Tampa, FL, with flexibility for remote work as needed.
Growth Opportunities:
- Advancement to Director or Vice President of Marketing within Curaleaf
- Expansion into other markets or brands within the Curaleaf portfolio
- Development of leadership and management skills through cross-functional collaboration and team mentorship
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and develop leadership skills.
🌍 Location & Work Environment
Office Type: Curaleaf's Tampa office is a modern, professional workspace designed to foster collaboration and productivity.
Office Location(s): 420 Lexington Avenue, 2035, New York, New York 10170, US (Headquarters)
Geographic Context:
- Tampa, FL is a vibrant, growing city with a diverse population and a strong local economy.
- The Tampa Bay area is home to a thriving cannabis industry, with numerous dispensaries and ancillary businesses.
- Tampa offers a mild climate, with average temperatures ranging from the mid-60s to the mid-80s throughout the year.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility as needed)
ASSUMPTION: Tampa, FL provides an ideal location for cannabis industry professionals, with a growing market, diverse population, and mild climate.
💼 Interview & Application Insights
Typical Process:
- Online application review and resume screening
- Phone or video screening with the HR department
- In-depth behavioral and situational interview with the hiring manager and/or other team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and communication skills
- Compliance knowledge and attention to detail
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Curaleaf's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the cannabis industry and Florida cannabis regulations
- Showcase your ability to develop and execute strategic marketing campaigns
- Prepare for behavioral and situational interview questions that focus on your marketing experience and skills
- Research Curaleaf's mission, values, and company culture to ensure a strong cultural fit
ATS Keywords: Marketing strategy, campaign development, cross-functional collaboration, compliance, data-driven decision-making, cannabis industry, Florida cannabis regulations, marketing manager, brand strategy, consumer insights, market research
ASSUMPTION: Curaleaf's interview process focuses on assessing candidates' marketing skills, strategic thinking, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Analytics dashboards (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Lead and Inspire
- Commit to Win
- ONE Curaleaf
- Driven to Deliver Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to quality, expertise, and reliability
Self-Assessment Questions:
- How do you align with Curaleaf's value of 'Lead and Inspire' in your approach to marketing and team leadership?
- Describe a time when you had to adapt your marketing strategy due to regulatory changes or market shifts. How did you ensure compliance and maintain brand integrity?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced, evolving environment?
ASSUMPTION: Curaleaf values candidates who embody their core values, demonstrate a strong work ethic, and exhibit a collaborative and adaptable work style.
⚠️ Potential Challenges
- Navigating the highly regulated cannabis industry and ensuring compliance with Florida cannabis regulations
- Managing multiple projects and deadlines in a fast-paced, evolving environment
- Adapting marketing strategies to meet the unique needs and preferences of the Florida cannabis market
- Collaborating effectively with cross-functional teams and external vendors to deliver high-quality, on-brand assets
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Marketing Manager (Cannabis Industry) vs. Marketing Manager (Other Industries):
- Cannabis industry-specific regulations and compliance requirements
- Unique marketing challenges and opportunities in the cannabis space
- Potential for higher job satisfaction and growth in the rapidly evolving cannabis industry
- Marketing Manager (Florida) vs. Marketing Manager (Other States):
- State-specific cannabis regulations and market dynamics
- Regional consumer preferences and market trends
- Opportunities for growth and advancement within the Florida cannabis market
- Marketing Manager (Mid-sized Company) vs. Marketing Manager (Enterprise or Startup):
- Greater opportunities for cross-functional collaboration and team leadership in mid-sized companies
- More structured career paths and growth opportunities in enterprise organizations
- Higher risk, higher reward environment in startups, with the potential for significant growth and impact
ASSUMPTION: This role offers a unique blend of challenges, opportunities, and rewards, setting it apart from similar marketing manager positions in other industries, states, or company sizes.
📝 Sample Projects
- Developing and executing a statewide marketing campaign to launch a new cannabis product line in Florida
- Conducting market research and consumer insights analysis to refine marketing strategies and optimize campaign performance
- Collaborating with cross-functional teams to create engaging, on-brand content for Curaleaf's social media channels and website
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing Manager at Curaleaf.
❓ Key Questions to Ask During Interview
- How does Curaleaf support the professional growth and development of its marketing team members?
- What are the most significant challenges facing the cannabis industry in Florida, and how does Curaleaf plan to address them?
- How does Curaleaf foster a culture of collaboration and innovation within its marketing team?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns at Curaleaf, and how are they tracked and optimized?
- How does Curaleaf ensure that its marketing initiatives align with the company's overall business strategy and objectives?
ASSUMPTION: These interview questions help applicants better understand the role, the company, and the cannabis industry in Florida.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on cannabis industry-specific knowledge and Florida cannabis regulations
- Prepare for behavioral and situational interview questions that assess your marketing strategy, cross-functional collaboration, and compliance expertise
- Research Curaleaf's mission, values, and company culture to ensure a strong cultural fit and alignment with the company's goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
