📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Greystar
🔹 Location: Raleigh-Durham, North Carolina, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customized marketing strategies across the portfolio
- Collaborating with various teams to enhance property performance
- Aligning marketing efforts with community and portfolio goals
- Managing the Greystar brand and ensuring consistency across the portfolio
- Supervising and developing marketing team members
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Serve as the primary marketing contact for onsite and operations teams, potentially with a specific portfolio assignment
✅ Collaborate with onsite teams and operations on marketing programs to enhance property performance and support portfolio goals
✅ Define and execute marketing strategy, brand evolution, and programs to support achievement of portfolio business development and financial performance goals
✅ Oversee and manage the Greystar brand to maintain consistency across the portfolio
✅ Assist in acquisition and disposition assignments by managing digital asset transfers, advertising agreements, social channel transitions, and new team member onboarding
✅ Research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses
✅ Project manage the development of community-specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting, and training materials
✅ Provide oversight of online reputation management (ORM) and social media initiatives to align with community brand, portfolio goals, and national benchmarks
✅ Provide marketing budget recommendations for acquisitions and support annual budgeting efforts for the portfolio
✅ Oversee property photography projects, including contracting approved partners, use of required VASA, agreements, and maintaining a centralized photo library
✅ Develop and conduct portfolio trainings for new programs and continuing education of marketing initiatives
✅ Conduct regular touchpoints with operations teams to discuss client expectations, marketing goals, and marketing support to enhance property performance
✅ Meet with advertising and marketing partners regularly, review proposed service contracts, recommend creative service providers, monitor advertising suppliers, and fine-tune services and budgets as needed
✅ Provide technical guidance and support to onsite and corporate teams, as well as colleagues, including troubleshooting challenges discovered during digital ad channel audits
✅ Collaborate with national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level
✅ May supervise other marketing team members by interviewing, hiring, training, developing, managing their performance, and making tough decisions when necessary
ASSUMPTION: This role requires strong leadership, strategic planning, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on digital marketing and performance analysis
Required Skills:
- Proven experience in marketing strategy and brand management
- Strong project management and collaboration skills
- Excellent communication and presentation skills
- Proficiency in Microsoft Office Suite and marketing software tools
- Ability to work effectively with cross-functional teams
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the real estate industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in real estate marketing or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 per year
Benefits:
- Competitive medical, dental, vision, and disability & life insurance benefits
- Generous paid time off, including vacation, personal days, sick days, and holidays
- 6-week paid sabbatical after 10 years of service (and every 5 years thereafter)
- 401(k) with company match up to 6% of pay after 6 months of service
- Paid parental leave and lifetime fertility benefit reimbursement up to $10,000
- Employee assistance program, critical illness, accident, hospital indemnity, pet insurance, and legal plans
- Charitable giving program and benefits
Working Hours: Full-time, hybrid schedule (on-site and remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the real estate industry.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees (Global real estate company with a presence in multiple countries)
Founded: 1993 (Headquarters: Charleston, South Carolina)
Company Description:
- Greystar provides world-class service in the residential rental housing industry
- Offers vertically integrated business model, including property management, investment management, development, and construction services
- Committed to hiring the best professionals, resulting in record growth and industry respect
Company Specialties:
- Property Management Services
- Investment Management Services
- Development and Construction Services
Company Website: greystar.com
ASSUMPTION: Greystar's global presence and vertically integrated business model provide opportunities for career growth and exposure to diverse markets.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, depending on experience and responsibilities assigned
Reporting Structure: Reports directly to the regional marketing director or a similar role
Work Arrangement: Hybrid schedule, with a general expectation to reside in the Raleigh-Durham region
Growth Opportunities:
- Potential to supervise and develop marketing team members
- Opportunities to collaborate with national, innovation, and in-house creative service teams
- Possibility to take on senior-level responsibilities based on experience and assigned tasks
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a general expectation to reside in the Raleigh-Durham region
Office Location(s): Greystar's regional offices and client properties in the Raleigh-Durham area
Geographic Context:
- Raleigh-Durham is a major metropolitan area in North Carolina, with a population of over 1.3 million
- Home to a diverse range of industries, including technology, healthcare, and education
- Offers a mix of urban and suburban living options, with a moderate cost of living compared to other major U.S. cities
Work Schedule: Full-time, hybrid schedule (on-site and remote work)
ASSUMPTION: The Raleigh-Durham region provides a dynamic and diverse work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager or HR representative
- In-depth behavioral and situational interviews with the hiring manager and potential team members
- Final interview with the regional marketing director or a similar role
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and brand management skills
- Project management and collaboration abilities
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Greystar's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns, projects, or initiatives you've led or contributed to
- Research Greystar's marketing strategies and be prepared to discuss how you can contribute to their success
- Demonstrate your ability to work effectively with cross-functional teams and manage multiple projects simultaneously
ATS Keywords: Marketing strategy, brand management, digital marketing, performance analysis, project management, collaboration, marketing automation, real estate marketing
ASSUMPTION: Greystar's interview process focuses on assessing candidates' strategic thinking, problem-solving skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing software tools (e.g., CRM, marketing automation, SEO, etc.)
- Project management tools (e.g., Asana, Trello, Jira, etc.)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social, etc.)
- Google Analytics and other web analytics tools
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
- Respect
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on teamwork and collaboration
- Opportunities for professional growth and development
- Hybrid work schedule, with a general expectation to reside in the Raleigh-Durham region
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a hybrid setting, with a general expectation to reside in the Raleigh-Durham region?
- Do you possess strong project management and collaboration skills?
- Are you able to manage multiple projects simultaneously and meet tight deadlines?
- Do you align with Greystar's values and mission?
ASSUMPTION: Greystar values candidates who are strategic thinkers, strong communicators, and effective collaborators, with a passion for driving marketing success in the real estate industry.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and best practices in digital marketing
- Adapting to a hybrid work environment and balancing on-site and remote work responsibilities
- Meeting tight deadlines and performance expectations
ASSUMPTION: These challenges require strong organizational skills, effective time management, and the ability to prioritize and reprioritize tasks as needed.
📈 Similar Roles Comparison
- Marketing Manager (Real Estate) vs. Marketing Manager (Other Industries)
- Real estate marketing requires a unique understanding of the industry and its specific challenges and opportunities
- Candidates with real estate marketing experience may have an advantage in this role
- Marketing Manager (Greystar) vs. Marketing Manager (Other Real Estate Companies)
- Greystar's global presence and vertically integrated business model offer unique opportunities for career growth and exposure to diverse markets
- Candidates with experience in global real estate marketing or a similar role may have an advantage in this position
- Marketing Manager (Mid-level) vs. Marketing Manager (Senior-level)
- This role may offer opportunities to take on senior-level responsibilities based on experience and assigned tasks
- Candidates with senior-level marketing experience may be better equipped to handle the responsibilities of this role
ASSUMPTION: Understanding the unique aspects of this role and how they compare to similar positions is crucial for evaluating fit and potential career growth opportunities.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for a new property acquisition
- Launching a targeted digital advertising campaign to increase property occupancy rates
- Managing a team to create and execute a brand refresh for an existing portfolio of properties
- Conducting market research and analysis to inform marketing strategy and budget allocation
- Collaborating with the operations team to enhance the resident experience and improve customer satisfaction scores
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- What are the primary challenges facing the marketing department, and how can this role address them?
- How does Greystar support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Greystar measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns, projects, or initiatives you've led or contributed to
- Research Greystar's marketing strategies and be prepared to discuss how you can contribute to their success
- Demonstrate your ability to work effectively with cross-functional teams and manage multiple projects simultaneously
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
