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Marketing Manager

FORTUNE
Full-time
On-site
London, City of, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: FORTUNE

πŸ”Ή Location: London, City of, United Kingdom

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 7, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing audience nurturing strategies across multiple touchpoints
  • Leading lead generation and demand generation programs to drive high-quality prospects into the sales pipeline
  • Collaborating with the commercial team to create compelling marketing collateral
  • Optimizing marketing efforts through data-driven insights and campaign performance tracking
  • Building and maintaining effective account-based marketing (ABM) strategies to enhance client engagement and retention

ASSUMPTION: This role requires a strong balance of strategic thinking, creativity, and analytical skills to effectively engage audiences and drive commercial outcomes.

πŸ“‹ Key Responsibilities

βœ… Develop and implement audience nurturing strategies, ensuring consistent and impactful communications across multiple touchpoints

βœ… Lead the creation and execution of lead generation and demand generation programs, leveraging digital channels to drive high-quality prospects into the sales pipeline

βœ… Collaborate with the Senior Marketing Manager and Commercial team to create compelling marketing collateral, including sales presentations, email campaigns, and promotional content

βœ… Optimize marketing efforts through data-driven insights, tracking campaign performance, and refining strategies accordingly

βœ… Build and maintain effective account-based marketing (ABM) strategies to enhance client engagement and retention

βœ… Oversee email marketing initiatives, crafting compelling messaging and ensuring best practices in segmentation and automation

βœ… Utilize CRM tools to track audience interactions, refine engagement strategies, and personalize marketing efforts

βœ… Ensure consistency in messaging and branding across all client and internal communications

βœ… Leverage Canva and other design tools to create visually compelling marketing materials that enhance audience engagement

βœ… Identify and implement innovative digital marketing strategies to enhance lead generation and audience nurturing

βœ… Stay up to date with industry trends and emerging marketing technologies to keep Fortune at the forefront of digital engagement

βœ… Provide marketing support for events, ensuring strong pre-event promotion, seamless execution, and impactful post-event follow-ups

βœ… Work closely with the commercial team to develop go-to-market strategies for new media products and advertising solutions

βœ… Assist in the development of post-event recap decks, performance reports, and key learnings for internal and client review

ASSUMPTION: This role requires a proactive, creative, and tech-driven mindset to effectively engage audiences and drive commercial outcomes across various media platforms.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field

Experience: 2-4 years of marketing experience, preferably in a media organization or agency

Required Skills:

  • Proficiency in Salesforce, Marketing Cloud, Cvent, Canva, HTML/CSS (basic coding), PowerPoint, Excel, and email marketing platforms
  • Strong copywriting and analytical skills
  • Proficient in CRM tools and data analysis
  • Excellent communication and presentation skills

Preferred Skills:

  • Experience with account-based marketing (ABM) strategies
  • Familiarity with marketing automation tools and platforms
  • Knowledge of the media industry and its trends

ASSUMPTION: Candidates with experience in full-funnel marketing activations, newsletter/email marketing, Canva/design skills, and lead generation programs will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: Β£40,000 - Β£55,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in London)

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • Dynamic and collaborative work environment

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for event support)

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Marketing Manager with the required experience level in London. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Fortune is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, Fortune reports and reveals the stories that matter todayβ€”and that will matter even more tomorrow.

Company Size: Fortune has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Fortune was founded in 1930 and has since grown into a leading global media organization.

Company Description:

  • Fortune is committed to changing the world by making business better through trusted information, great storytelling, rigorous benchmarking, and world-class community building.
  • The company's key values are humility, ownership, and transparency.
  • Fortune Media is dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling.

Company Specialties:

  • Business journalism and reporting
  • Event planning and execution
  • Media and advertising solutions
  • Data-driven insights and benchmarking

Company Website: http://www.fortune.com

ASSUMPTION: Fortune's mission and values emphasize the importance of trust, integrity, and excellence in business journalism and community building, making it an attractive employer for individuals passionate about these principles.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of marketing experience, seeking to advance their career in a global media organization.

Reporting Structure: The Marketing Manager will report directly to the Senior Marketing Manager and work closely with the Commercial team.

Work Arrangement: This is an on-site role based in London, with the possibility of hybrid or remote work for specific events or projects.

Growth Opportunities:

  • Progression to a Senior Marketing Manager or similar leadership role within the marketing department
  • Expansion into other areas of the business, such as events, advertising, or content creation
  • Opportunities to work on high-profile projects and events, gaining valuable experience and exposure

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Fortune's London office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 40 Fulton Street, New York, NY 10038, US (Note: The London office address is not provided in the given data)

Geographic Context:

  • London is a global hub for business, finance, and media, offering a vibrant and dynamic work environment
  • The city is home to numerous Fortune 500 companies and international organizations
  • London provides ample opportunities for networking, professional development, and cultural experiences

Work Schedule: The typical work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for event support and project demands

ASSUMPTION: Working in London offers unique opportunities for professional growth and exposure to diverse industries and cultures, making it an attractive location for ambitious marketing professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the Fortune careers portal
  • Phone or video screening with the HR department
  • In-depth interviews with the Senior Marketing Manager and Commercial team members
  • Final interviews with senior leadership or department heads

Key Assessment Areas:

  • Marketing strategy and execution
  • Lead generation and demand generation expertise
  • Collaboration and communication skills
  • Problem-solving and adaptability
  • Cultural fit and alignment with Fortune's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Demonstrate your understanding of Fortune's mission and values in your application materials
  • Prepare examples of successful marketing campaigns or projects you've led, focusing on outcomes and impact
  • Research recent Fortune articles and events to showcase your knowledge of the company and industry

ATS Keywords: Marketing strategy, lead generation, demand generation, audience engagement, CRM tools, data analysis, Canva, HTML, CSS, copywriting, communication, event support, digital marketing, account-based marketing (ABM)

ASSUMPTION: Fortune's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on identifying strong communicators and problem solvers who can drive commercial outcomes.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Marketing Cloud
  • Cvent
  • Canva
  • HTML/CSS (basic coding)
  • PowerPoint
  • Excel
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • CRM tools (e.g., Salesforce, HubSpot)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to Fortune's marketing operations and strategies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Humility: Fortune values a humble and approachable work environment, where everyone's ideas are heard and considered
  • Ownership: Employees are encouraged to take ownership of their roles and responsibilities, driving results and accountability
  • Transparency: Fortune fosters an open and transparent culture, promoting honest communication and collaboration

Work Style:

  • Collaborative: Fortune encourages teamwork and cross-functional collaboration to drive innovation and success
  • Dynamic: The work environment is fast-paced and ever-changing, requiring adaptability and resilience
  • Data-driven: Fortune relies on data and insights to inform decision-making and strategy

Self-Assessment Questions:

  • Do you align with Fortune's values of humility, ownership, and transparency?
  • Are you comfortable working in a dynamic, fast-paced environment with changing priorities?
  • Do you have a data-driven mindset and enjoy using data to inform marketing strategies?

ASSUMPTION: Candidates who demonstrate a strong fit with Fortune's values and work style will be well-positioned for success in this role and within the organization.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
  • Working with diverse teams and stakeholders, requiring excellent communication and collaboration skills
  • Keeping up with industry trends and emerging marketing technologies, demanding continuous learning and adaptation
  • Balancing commercial objectives with creative and innovative marketing strategies

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and strategic mindset to overcome.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing manager roles, this position places a stronger emphasis on lead generation and demand generation, requiring a more commercial mindset
  • Within the media industry, Fortune offers a unique blend of global reach, data-driven insights, and innovative storytelling, setting it apart from other media organizations
  • Career progression in this role may follow a path similar to other marketing managers, with opportunities to advance to senior leadership positions within the marketing department or expand into other areas of the business

ASSUMPTION: This role offers a unique blend of commercial focus, global reach, and innovative storytelling, making it an attractive opportunity for marketing professionals seeking to advance their careers in the media industry.

πŸ“ Sample Projects

  • Developing and executing a targeted email marketing campaign to drive event registrations and increase audience engagement
  • Creating visually compelling marketing materials using Canva to promote a new media product or advertising solution
  • Analyzing campaign performance data to optimize marketing strategies and improve ROI

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role, from creative design and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing calendar for the upcoming year and how this role will contribute to its success?
  • How does the Commercial team collaborate with the marketing department to drive commercial outcomes and revenue growth?
  • What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
  • How does Fortune support work-life balance for its employees, particularly in a fast-paced and dynamic work environment?
  • What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Fortune careers portal
  • Tailor your resume and cover letter to highlight relevant marketing experience and skills, demonstrating your understanding of Fortune's mission and values
  • Prepare examples of successful marketing campaigns or projects you've led, focusing on outcomes and impact
  • Research recent Fortune articles and events to showcase your knowledge of the company and industry
  • Follow up with the HR department two weeks after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.