Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: West Des Moines, Iowa

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing strategy, management, and execution of all marketing initiatives
• Leading diverse teams and managing resources
• Ensuring alignment with organizational goals to drive engagement and revenue growth
• Collaborating with sales, service, operations, and finance teams
• Managing marketing budgets and optimizing expenditures

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams simultaneously.

📋 Key Responsibilities

✅ Lead and inspire marketing teams, fostering collaboration and professional growth

✅ Recruit and hire team members, set and achieve goals, conduct performance reviews, and provide feedback and corrective action

✅ Ensure adherence to operational procedures, policies, and standards, and recommend and implement internal process improvements for efficiency

✅ Set regional/individual goals for Marketing teams to align with sales organization objectives and report on performance through PowerBI

✅ Refine account-based marketing strategy with sales, including chart of accounts, target customer profiles, tiering, heatmaps, and sales plays

✅ Evaluate team structure for efficiency and organizational satisfaction, drive engagement and alignment across sales, service, operations, and finance

✅ Allocate resources efficiently across teams to ensure optimal productivity and performance

✅ Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net

✅ Oversee the team responsible for managing social media channels, ensuring consistent branding and engagement

✅ Supervise the creation and distribution of email newsletters and regular customer communications

✅ Manage partner campaigns, digital advertising strategies, and analytics to track performance and ROI

✅ Lead the team handling in-person events, customer entertainment initiatives, conferences, and trade shows

✅ Coordinate webinars and virtual events to engage target audiences effectively

✅ Organize all HBS conferences (Innovate, HBS sales conferences, Internal summits, Secure Iowa, ServiceFest, etc.)

✅ Direct the development and maintenance of the brand language manual to ensure consistent usage and messaging

✅ Oversee all aspects of brand experience to attract and retain clients, employees, partners, and other stakeholders

✅ Manage the creation of marketing and sales collateral, sell/data sheets, and sales enablement materials

✅ Supervise website content, including landing pages, blog articles, videos, and graphics

✅ Develop integration plan for acquisitions or growth to new markets, assist with integrations as needed

✅ Work with HBS’s business units to enhance and develop branding, content and training resource for the sales organization on the HBS Sales Playbook

✅ Enable sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions from HBS and its partners

✅ Analyze sales data against marketing budgets and profit margins, leveraging effective campaigns, and create cross-selling plays involving sales, inside sales, and marketing

✅ Develop strategies to maximize customer engagement and conversion rates

✅ Enhance engagement with key vendors in the channel/region, manage relationships with HBS regional partners and the Partner Relationship team, provide leadership for vendor, service, finance, and operational escalation issues, collaborate with partners (Microsoft, Cisco, HPE, Verkada, etc.) to maximize value

✅ Collaborate with leadership on budget and company direction, managing fiscal year budget and finance including expenditures and projections

✅ Monitor spending and optimize expenditures to achieve maximum ROI

ASSUMPTION: This role requires a strong understanding of marketing strategies, digital marketing, event planning, and brand management, as well as the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 3+ years of Leadership experience, 5+ years of Marketing experience, Power BI and Marketing Analytics experience, Proven track record of building successful ABM campaigns

Required Skills:

• Active Listening
• Adaptability
• Assertiveness
• Business Acumen
• Coaching and Development
• Communication
• Conflict Resolution
• Decision Making
• Delegating Responsibility
• Financial Aptitude
• Honesty / Integrity
• Innovative
• Leadership
• Problem Solving
• Relationship Building
• Resource Management
• Strategic Planning
• Time Management

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience

ASSUMPTION: Candidates with an MBA and experience in the IT services industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the IT services industry)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Holiday Pay
• Employee Assistance Program (EAP)
• Professional Development Opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC operates in the IT Services and IT Consulting industry, focusing on Microsoft Dynamics ERP, CRM, application development, cloud migration, hosting, and IT outsourcing. The company serves clients in various industries, including Aerospace and Defense, Manufacturing, Distribution, Benefit Services / Insurance, Not-for-Profit, Financial Services, Healthcare, and Hospitality.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth and impact.

Founded: 1994, with over 25 years of experience in the IT services industry

Company Description:

• Heartland is a boutique software and IT consulting company specializing in the rapid design and implementation of business solutions for small to mid-market businesses
• The company offers a broad array of services, including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products
• Heartland's team consists of talented individuals with years of business experience, including Operations, Manufacturing, Procurement, Finance/Accounting Program Management, IT, and Executive Leadership

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC is a woman-owned company that values diversity and inclusion in its workforce.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow into a leadership role within the marketing department

Reporting Structure: The Marketing Manager reports directly to the CEO and oversees various marketing teams, including digital marketing, field marketing, brand and communications, and marketing/sales campaigns

Work Arrangement: On-site, with some flexibility for remote work

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department or expand into other areas of the business
• Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
• Chance to collaborate with and learn from experienced professionals in the IT services industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC operates a single office in Downers Grove, Illinois, with a small team based in West Des Moines, Iowa

Office Location(s): 2232 Wisconsin Ave., Downers Grove, Illinois 60515, US; 7745 Office Plaza Drive North, West Des Moines, Iowa 50266, US

Geographic Context:

• West Des Moines, Iowa, is a suburb of the Des Moines metropolitan area, with a population of approximately 65,000 people
• The city offers a mix of urban and suburban living, with a variety of housing options, restaurants, and entertainment venues
• West Des Moines is known for its high quality of life, excellent schools, and safe neighborhoods

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work

ASSUMPTION: The work environment at Heartland Business Systems LLC is collaborative and supportive, with a focus on professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth behavioral interview with the hiring manager
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management
• Budget management and financial acumen
• Digital marketing and campaign management
• Event planning and logistics
• Brand management and communications

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and accomplishments
• Be prepared to discuss your experience with Power BI, marketing analytics, and account-based marketing strategies
• Research Heartland Business Systems LLC and the IT services industry to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Marketing Manager, Marketing Strategy, Marketing Planning, Leadership, Team Management, Budget Management, Digital Marketing, Campaign Management, Event Planning, Brand Management, Communications, Power BI, Marketing Analytics, Account-Based Marketing

ASSUMPTION: Heartland Business Systems LLC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• CRM systems (e.g., Microsoft Dynamics CRM)
• Power BI
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Event management software (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager will be expected to have proficiency in various marketing tools and technologies, as well as the ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Fast-paced and dynamic
• Results-driven and goal-oriented
• Team-oriented and collaborative
• Adaptable and flexible
• Professional and polished

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you results-driven and goal-oriented, with a strong focus on achieving success for the company and its clients?
• Do you possess strong leadership skills and the ability to manage and motivate teams?
• Are you adaptable and flexible, with the ability to learn and adapt to new tools and technologies?
• Do you have a strong customer focus and a commitment to delivering exceptional customer experiences?

ASSUMPTION: Heartland Business Systems LLC values candidates who are a strong cultural fit, with a focus on customer-centricity, innovation, collaboration, accountability, and respect.

⚠️ Potential Challenges

• Managing a small marketing team with limited resources
• Balancing multiple priorities and projects simultaneously
• Working with a diverse range of stakeholders, including sales, service, operations, and finance teams
• Managing a budget and optimizing expenditures to achieve maximum ROI
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC presents unique challenges and opportunities for growth and development, requiring strong leadership, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles in the IT services industry, this position offers a unique opportunity to work with a small, boutique consulting firm with a strong focus on customer-centricity and innovation
• Heartland Business Systems LLC's size and structure may provide more opportunities for growth and impact than larger, more established IT services companies
• This role may be well-suited for candidates seeking to transition from a larger corporation or looking to gain experience in a smaller, more agile environment

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the IT services industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to raise awareness of HBS and generate leads through HBS.net
• Managing a team to plan and execute a large-scale customer conference, including logistics, vendor management, and speaker coordination
• Collaborating with sales and product teams to create targeted marketing campaigns that drive revenue growth and customer engagement

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC offers a diverse range of projects and campaigns, providing opportunities to gain experience in various aspects of marketing.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as sales, service, operations, and finance?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the key challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and the company, as well as their understanding of the marketing landscape and the company's competitive position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and accomplishments
• Prepare for your interviews by researching Heartland Business Systems LLC and the IT services industry, and practicing your responses to common behavioral interview questions
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
• If selected for the final interview, be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.